CHAPTER 4-Research Design and Sampling Design
CHAPTER 4-Research Design and Sampling Design
Research Design
Research Design/Research Methods
SAMPLE DESIGN
AND
PROCEDURE
SAMPLING THEORY
While developing a sampling design, the researcher must pay attention to the
following points:
1. Type of universe: define the set of objects, technically called the Universe,
to be studied.
2. Sampling unit: Sampling unit may be a geographical one such as state,
district, village, etc., or a construction unit such as house, flat, family, club,
school, etc.,
3. Source list: It is also known as ‘sampling frame’ from which sample is to be
drawn.
4. Size of sample: This refers to the number of items to be selected from the
universe to constitute a sample.
5. Parameters of interest: Consider the question of the specific population
parameters which are of interest. For instance, we may be interested in
estimating the proportion of persons .
6. Budgetary constraint: Cost considerations.
7. Sampling procedure: Decide on the type of sample that will be used i.e.,
he must decide about the technique to be used in selecting the items for the
sample.
SAMPLING TECHNIQUES
Probability sampling
Non-probability sampling
1. SRS
1. Convenience
2. Systematic
2. Quota sampling
3. Stratified
3. Snowball sampling
4. Cluster
4. Purposive sampling
5. Multi stage
Probability sampling
more complex,
more time-consuming and
usually more costly than non-probability
sampling.
However, because study samples are randomly selected
and their probability of inclusion can be calculated,
reliable estimates can be produced and
inferences can be made about the population.
Non probability sampling
NPS – refers to the selection of a sample that is not
based on known probability
Subjective judgment play a role in selecting the
sampling elements
Random numbers
…. 8094 2525 8247 1347 7433 3620 1897 ….
…. 3563 2198 8211 9045 2618 2751 2627 ….
…. 1330 6331 3753 9693 8738 6815 1538 ….
…. 3565 0016 2243 6432 4796 6095 5283 ….
…. 7850 5925 5588 7311 2192 4545 3530 ….
…. 4490 5417 9727 6153 5901 4878 9980 ….
…. 6545 9104 9318 8819 7537 2785 9373 ….
Example
• Suppose your college has 350 students and you need to conduct a short
survey on the quality of the food served in the cafeteria.
• You decide that a sample of 40 students should be sufficient for your
purposes.
• In the lottery method, the names of all 350 students be put in a drum,
thoroughly mixed and a sample of 40 taken out.
Using the above example, you can see that with a systematic
sample approach there are only four possible samples that can
be selected, corresponding to the four possible random starts:
A. 1, 5, 9, 13...393, 397
B. 2, 6, 10, 14...394, 398
C. 3, 7, 11, 15...395, 399
D. 4, 8, 12, 16...396, 400
Each member of the population belongs to only one of the
four samples and each sample has the same chance of being
selected.
SRS
Systematic sampling should not be used when a cyclic
Village A B C Total
HHs 100 250 150 500
S. size ? ? ? 60
4. Cluster sampling
Sometimes it is too expensive to carry out SRS
Population may be large and scattered.
Complete list of the study population unavailable
Travel costs can become expensive if interviewers have to
survey people from one end of the country to the other.
Cluster sampling is the most widely used to reduce
the cost
The clusters should be homogeneous, unlike
stratified sampling where the strata are heterogeneous
Steps in cluster sampling
Cluster sampling divides the population into groups
or clusters.
A number of clusters are selected randomly to
represent the total population, and then all units
within selected clusters are included in the sample.
No units from non-selected clusters are included in
the sample—they are represented by those from
selected clusters.
This differs from stratified sampling, where some
units are selected from each group.
Example
In a school based study, we assume students of the same school are
homogeneous.
We can select randomly sections and include all students of the
selected sections only
Advantages
• Cost reduction
• It creates 'pockets' of sampled units instead of spreading the sample over
the whole territory.
• Sometimes a list of all units in the population is not available, while a list
of all clusters is either available or easy to create.
Disadvantages
• Creates a loss of efficiency when compared with SRS.
• It is usually better to survey a large number of small clusters instead of a
small number of large clusters.
– This is because neighboring units tend to be more alike, resulting in a sample that
does not represent the whole spectrum of opinions or situations present in the overall
population.
• Another drawback to cluster sampling is that you do not have
total control over the final sample size.
• Since not all schools have the same number of (say Grade 11) students and city blocks
do not all have the same number of households, and you must interview every student
or household in your sample, as an example, the final size may be larger or smaller than
you expected.
5. Multi-stage sampling
Similar to the cluster sampling, except that it
involves picking a sample from within each chosen
cluster, rather than including all units in the cluster.
This type of sampling requires at least two stages.
The primary sampling unit (PSU) is the sampling
unit in the first sampling stage.
Kebele SSU
Sub-Kebele TSU
HH
In the first stage, large groups or clusters are identified and selected. These
clusters contain more population units than are needed for the final sample.
In the second stage, population units are picked from within the selected
clusters (using any of the possible probability sampling methods) for a final
sample.
If more than two stages are used, the process of choosing population units
within clusters continues until there is a final sample.
With multi-stage sampling, you still have the benefit of a more concentrated
sample for cost reduction.
However, the sample is not as concentrated as other clusters and the sample
size is still bigger than for a simple random sample size.
Also, you do not need to have a list of all of the units in
the population. All you need is a list of clusters and list
of the units in the selected clusters.
Still, there is no assurance that the estimates will meet an acceptable level
of error.
size:
Formula For Calcul ating A Sample For
Proportions
For populations that are large, Cochran (1963:75)
developed the Equation 1 to yield a representative
sample for proportions.
Finite Population Correct ion For
Proportions