Royal Residencia Almost Final.

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Royal Residencia

Creative Proposal

By Interlink Advertising
Communication Strategy
• The agency aims at attracting and gathering as
many audience as possible. For the very
purpose variety of attractive events are
proposed.
Teasers
• To create curiosity in the minds of target
audience. We have created few print teasers.
Launch Teaser
Press Ads
Streamers
Sponsors &
Celebrity Endorsements
• To make event more happening place.
Sponsorship and Celebrity appearance are
considered vital.
• We are recommending following options to be
considered in both categories.
Sponsors
i. Nestle Coffee stall
ii. Lipton Tea stall
iii. Maggi Noodles
iv. Pizza Hut
v. Dunkin Donuts
vi. Khaadi
vii. Nishat
Celebrity Appearance
• Celebrities appearing in real Estate ads.
• Celebrity judges (cooking show, Talent Hunt)
The Royal Family Gala

Creative Proposal
Tuk Tuk
• A tuk tuk would be decorated and placed in the Gala area
where participants will be able to take photos while sitting in
it.
Folk and Culture
• Folk and Cultural elements are essential part of any family
event of this scale. It does not only attract people but also
puts a nice blend of colors in the event.
Treasure Hunt
• Curiosity and surprise act like magnet. For which treasure
hunt is a beautiful example of engaging whole family in an
activity by the end of which they’ll be getting different
reward.
Joy Rides
• Different types of joy rides section will engage young ones for
a good amount of time.
Live singing and Requests
• A stage will be developed where university musicians will sing
randomly through out the event.
• They will also take requests from participants of gala during
(dedication hour)
FOOD STALLS
• Food Stalls are necessary element to get a gala going.
• These stalls can be sponsored by different restaurants, fast-
food outlets. Which will insure more involvement of
participants. And help generate revenue to meet gala
expenses.
• Food section can include (Shawarma, Fast-Food, Biryani,
Pathoray, Goal Gappay, Dahi Bhallay , Fruit Chat)
Darts
• A parents vs Children competition can be held.
• Parents vs Parents competition can be held
• Children vs Children competition can be held
• This activity can go all day long
BOOK STALL
• Can be a nice addition to the gala.
• It can influence participant’s minds in positive way.
• Book stall can have multiple sections catering parents and
children separately.
Birds Corner
• Probably this can be one of the most attractive
section in Gala.
• Participants will be able to take pictures with
birds.
Magic Show
• Since ages it is a source of attracting audience.
• Attention grabber
Selfie Booth
• A Uniquely decorated selfie booth can be engaging.
• It will attract not only young members of family but also
teenagers and parents.
• Props will also be placed in booth.
Jewelry Stall
• For women! Nothing is important than jewelry.
• A jewelry stall is what it takes to indulge all the ladies in gala.
• It can be sponsored by a mall.
Kinect Games
• This feature would be a unique one to Royal Family Gala. As
not most of the events offer this unique and exciting
experience.
• Xbox booths can be sponsored by any gaming house.
• It is a perfect tool to make sure participants of gala don’t
loose interest.
• It’ll be an exclusive section activity.
Exclusive Activities
12am to 2pm
2pm to 4pm
4pm to 6pm
Sharp 6pm
Busses will leave for Liberty
Parking Plaza
End of Event

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