Quarter 2 Week 1 MIL

MEDIA AND
INFORMATION LITERACY
QUARTER 2- WEEK 1
LEGAL,ETHICAL AND SOCIETAL ISSUES IN

MEDIA AND INFORMATION
PREPARED BY:
ROXANNE M. CONSTANTINO
Lesson Objectives :
1. Cite practical situation when to apply

knowledge in intellectual property,
copyright, and fair use guidelines.
2. Create a campaign ad to combat digital
divide, addiction, and bullying and make a
business logo or trademark
What I Know
Multiple choice
1. This refers to creations of the mind such as

inventions, literary and artistic works, designs
and symbols, names and images used
commercially.
a. fair use c. creative commons
b. copyright d. intellectual property
2. Republic Act no. 10175, also known as
Cybercrime Prevention Act of 2012, serves this
primary purpose.
a. promotion of cybercrime awareness
b. forum for intellectual property services,
policy, information, and cooperation.
c. provision of definition, prevention,
investigation, suppression and imposition of
penalties for cybercrime.
3. This type of intellectual property is an exclusive
right for an invention.
a. patient c. trademark
b. copyright d. industrial design
4. This is an economic inequality between groups

in terms of access to, use of, or knowledge of iCT
a. fair use c. digital divide
b. flame wear d. digital footprint
5. This is a set of rules for properly behaving
online
a. netiquette c. digital literacy
b. digital law d. digital citizenship
6. This is a legal term used to describe the rights
that creators have over their literary and artistic
works.
a. patent c. trademark
b. copyright d. creative commons
7. This is the excessive use of computers to the extent
that it interferes with daily life, which may result in
problems with social interaction, or affect mood,
relationships and thought processes
a. flame war c. gaming disorder
b. cyberbullying d. computer addiction
8. Also colloquially referred to as piracy, this
occurs when a copyrighted work is reproduced,
distributed, performed, publicly displayed or
made into a derivative work without the
permission of the copyright owner.
a. fake news c. infringement
b. plagiarism d. intellectual property theft
9. Intellectual property rights may be protected
by any of the following except this one.
a. registration of creation
b. assignment of inventions
c. use of confidentiality clause
d. keeping the secrecy of the product
What’s In
ODD ONE OUT
Identify the item that does not belong to the group. On
the line below classify what general classification is
common among the rest of the items.
Color / technical codes
1. Codes/type
Camera shots,
of conventions
lighting, color, audio
2. Code, form,story, genre Conventions/elements of media
3. Producers, audience,
Genre/ media codes
stakeholders, conventions
4. Symbolic, genre, technical, written
Editing/symbolic codes
5. Mise en scene, setting, editing, acting
What’s New
How well do you know?
Read each of the ff. situations and evaluate if the action
done is good or bad. If it is good, draw a thumbs UP
emoji, and if bad, a thumbs Down. Justify your answer
with a short explanation.
1. As a loyal friend, you should take part in the
bashing, spreading of hateful comments, and
sharing of related spiteful information about the
person who cyberbullied your friend.
2. Your friend has taught you online sites wherein you
can download recent movies for free. These sites are
not authorized however many are using them without
being caught. Although tempted, you did not visit any of
the sites and asked for the authorized sites instead.
3. You secured a CCTV recording of your classmate’s

assailant. You were asked to share the copy online but
you refused unless your classmate seeks permission
from other people’s captured in the video.
4. Your Facebook account is yours so it is rightful that
you post private or personal information in public since
they are solely yours. You simply believe that your life is
an “open book”.
What is It
Legal, Ethical and Societal Issues in Media and
Information
With the growing online community in this new
information age, people must know and understand
their rights and responsibilities as media and
information providers and consumers in order to
become digital citizens.
A. INTELLECTUAL PROPERTY (IP)
World Intellectual Property Organization (WIPO), the
global forum for intellectual property services, policy,
information, and cooperation, defined Intellectual
Property (IP) as referring to the “creations of the mind,
such as inventions; literary and artistic works; designs;
and symbols, names, and images used in commerce” It
can be classified into two categories (1) Industrial
Property (2) Copyright Property
Industrial property includes:
1. Patents
2. Trademarks
3. Industrial designs
4. Geographical indications
5. Appellations of origin
Copyright includes poems, novel, music, drawing and
photographs
In the Philippines , IP is protected under two laws- the
Intellectual Property Code (RA 8293) and the
Cybercrime Prevention Act (RA 10175) Both laws
protect intellectual property rights, allowing the
rightful creators or owners of patents, trademarks or
copyrighted works to benefit from their own work or
creation. Violation of this law or one of the rights is
called infringement .
Types of Intellectual Property
1. Copyright. It is a legal term used to describe the
rights that creators have over their literary and
artistic works.
2. Patent. – It is an exclusive right granted for an
invention. It provides the patent owner with the
right to consent on the invention or a way for
others to use it.
3. Trademark – it is distinguished sign of goods or
services of one enterprise from those of other
enterprises.
4. Industrial Design – right protects only the
appearance or aesthetic features of a product.
5. Geographical Indications and Appellations of Origin-
These are signs used on products possessing qualities,
a status, or characteristics that are essentially
attributes to that location of origin.
PERFORMANCE TASK
MAKE YOUR OWN BUSINESS LOGO OR Trademark

AND WRITE A SHORT DESCRIPTION ABOUT IT

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MEDIA AND

LEGAL,ETHICAL AND SOCIETAL ISSUES IN

1. Cite practical situation when to apply

1. This refers to creations of the mind such as

4. This is an economic inequality between groups

3. You secured a CCTV recording of your classmate’s

MAKE YOUR OWN BUSINESS LOGO OR Trademark

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