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Amazon Presentation

Amazon has over 300 million active customer accounts worldwide and is shaking up the advertising world. Spending on Amazon advertising far surpasses competitors like Walmart, eBay, and Etsy. The document provides tips for Amazon advertising, including allowing 3-4 weeks for auto-campaigns and periodically reviewing campaigns. It also discusses why sellers should use Amazon, including its huge customer base and Fulfillment by Amazon program.

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Andleeb Razzaq
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251 views17 pages

Amazon Presentation

Amazon has over 300 million active customer accounts worldwide and is shaking up the advertising world. Spending on Amazon advertising far surpasses competitors like Walmart, eBay, and Etsy. The document provides tips for Amazon advertising, including allowing 3-4 weeks for auto-campaigns and periodically reviewing campaigns. It also discusses why sellers should use Amazon, including its huge customer base and Fulfillment by Amazon program.

Uploaded by

Andleeb Razzaq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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4 The Rise and Size of Amazon Advertising

 Amazon is shaking things up in the word of advertising


 300+ million worldwide active customer accounts
 According to a market study of digital ad spend in the
U.S., spend on Amazon far outstrips that of competitors
like Walmart, eBay and Etsy.
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Amazon Advertising Tips :

Our top tips for Amazon PPC ads:


 Allow 3-4 weeks for Auto campaigns to generate you a list of relevant
keywords.
 Create manual campaigns by converting user keywords in all match types.
 Review your campaigns periodically to ensure they are still performing as
you would expert.
6 Amazon Advertising Spend :

If we’ll focus on how brands are advertising on Amazon


 Marketplace
 Ad Product
 Ad Targeting Type
 Product Price
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Why sell on Amazon?
 It’s not just big brands selling on there! And it’s not as hard as you think to
set up a business.
 That’s the opportunity and there two BIG reasons why you should utilize
this platform over other ecommerce platforms out there.
 it’s a huge marketplace with over 300 MILLION customers
 The other key element is Fulfilled by Amazon.
8 Product Research:

 This is the MOST important step as the product you choose is the foundation of your
business.
 You want to find a product that lots of people are after, and isn’t too competitive.
 We don’t want to take that risk, and strongly recommend making data-driven decisions on
what to sell.
9 Demand:
Let’s focus on the top 10 listings listed in the Chrome Extension.
 We can see here estimates for all these top listings.
 As a guideline, we’d like to see at least 3000 sales combined in this top 10.
 In addition to having 3000 sales, we also want to make sure that these sales are fairly well
spread out.
10 Competition:
 Most people tend to buy from listings that have higher numbers of good reviews, so that’s
why we use it as a metric of competition.
 we’d like to see at least 4-5 listings with under 100 reviews.
 This makes it easier for us to catch up, starting from 0.
 You can bend them a little, but the lower the reviews overall, the better.
 It’s worth spending more time finding less competitive products, as this is often the biggest
barrier.
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Price of the product:
 To keep it easy, you want to sell products between $15 to $60.
 Below $15, the profit margins get very slim by the time Amazon.
 when looking at these top 10, you want to get an idea of what price you could sell for. If it
falls between $15 to $60, then you’re good!
12 Selling on Amazon :

 Welcome to Selling on Amazon


 The Amazon edge

Before you start selling:


 How to register
 The Individual plan might be right if
 The Professional plan might be right if
 What you’ll need to get started
 How much does it cost to sell on Amazon?
. Subscription fees:
. Selling fees:
. Shipping fees:
. FBA fees:
13 Get to know Seller Central

 What is Seller Central?


Below are a just few of the things you can do from Seller Central.
 Keep track of your inventory and update your listings from the Inventory
tab
 Download custom business reports and bookmark templates you use often
 Use customer metrics tools to monitor your seller performance
 Contact Selling Partner Support and open help tickets using the Case Log
 Keep track of your daily sales for all the products you sell on Amazon
14 How to list products?
Listing your first product
What you need to start listing products
• SKU
• Product title
• Product description and bullet points
• Product images
• Search terms and relevant keywords
Successful listing = successful launch
• Variation issues
• Image compliance
• Product IDs
15 What makes a great seller?
 A checklist for growth
 Keep an eye on your account health in Seller Central
 Use Fulfillment by Amazon or Seller Fulfilled Prime Advertise your listings or offer deals
and coupons
 Enroll in Brand Registry and create enhanced brand content Expand your selection by
listing more products
 Use the Automate Pricing Tool in Seller Central
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