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Harvesting and Marketing Powerpoint Lesson5

The document discusses harvesting and marketing of agricultural commodities. It defines harvesting as the careful separation of a commodity from its parent plant. There are two types of maturity - physiological maturity, when the commodity is fully grown, and commercial maturity, when characteristics appeal to consumers. Commodities harvested at the proper maturity stage have longer storage life, greater resistance to disorders and stresses. Some pointers are provided for harvesting specific crops like tomatoes, cabbages, and peppers. Marketing is defined as the process of selling harvested crops wholesale or retail. Factors to consider for successful vegetable marketing include size, appearance, freshness, and proper handling. The 4 M's of production - manpower, machine, methods, and materials - are also outlined

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1K views21 pages

Harvesting and Marketing Powerpoint Lesson5

The document discusses harvesting and marketing of agricultural commodities. It defines harvesting as the careful separation of a commodity from its parent plant. There are two types of maturity - physiological maturity, when the commodity is fully grown, and commercial maturity, when characteristics appeal to consumers. Commodities harvested at the proper maturity stage have longer storage life, greater resistance to disorders and stresses. Some pointers are provided for harvesting specific crops like tomatoes, cabbages, and peppers. Marketing is defined as the process of selling harvested crops wholesale or retail. Factors to consider for successful vegetable marketing include size, appearance, freshness, and proper handling. The 4 M's of production - manpower, machine, methods, and materials - are also outlined

Uploaded by

Ofelia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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HARVESTING

AND
MA RKET IN
G
What is
Harvesting?
Production ends at harvest time.
Harvest means the careful separation
of a commodity from the parent
plant.
Types of
1.
maturity:
Physiological maturity. It is the stage of development w h e n
the c o m m o d i t y has attained full growth and development,
the stage at w h i c h the external and internal characteristics
of the fruit allow normal ripening after harvest.
Types of
maturity:
2. Com mercial or horticultural maturity. It is the stage of
development w h e n the plant part possesses the necessary
characteristics preferred by consumers. It is used as a basis for
declaring w h e n to harvest for com mercial purposes bu t it
varies specially for vegetables, depending on the intended use
of the c o m m o d i t y a n d the preference of the consumers.
Characteristics of commodities harvested at the
proper stage of maturity
1. Longer storage life
2.Greater resistance to physiological
disorders
3.Greater resistance to mechanical stresses
and water loss
4.Ripe fruit possesses all desirable
characteristics
Some pointers for harvesting some
crops:
1.Tomatoes are harvested before they reach the ripe
stage.

2. Cabbages are picked when heads are full grown.

3.Peppers are gathered green but should be allowed to


ripen when used for seasoning.

4.Green beans are best picked before the pods become


stringy.
Characteristics of commodities harvested at the
proper stage of maturity

5.Lettuce is gathered before seed stalks begin


to develop.

6. Okra is best picked when young and tender.

7.Young corn when harvested early in the


morning is sweeter than those harvested at noon.
Some pointers for harvesting some
crops:
8.Pechay and mustard have higher consumer appeal
when harvested between 9:00AM to 3:00 PM because
damage in stem and leaves is lessened.

9.Mangoes should be harvested from 9:00AM to


3:00PM to minimize latex flow.

10.Tomatoes are harvested before they reach the


ripening stage.
Marketing
Marketing is the process
of selling harvested
crops, either on
wholesale or retail basis.
Why is
Marketing
important?
Two
types:
1.. Wholesale marketing - selling
p rod uce on a large scale,, usually
to m i d d l e m e n or directly to
large consumer groups like
restaurants, , h otels,, an d
sup erm arkets..
Two
types:
2.. R etail m arketin g – sellin g on
a sm all sc ale.. It is sellin g
d irec tly to th e b uyers,, usually
th e h om e consumers. .
Factors to consider to ensure success in
marketing of vegetables:
1.Buyers usually consider size, appearance, and
quantity of the vegetables.

2.Some vegetables, like onion, have their skin removed


before being sold.

3.Freshness of appearance is maintained when


vegetables are harvested and marketed on the same
day.
Factors to consider to ensure success in
marketing of vegetables:
4.Cucumber, eggplants, and gourds are preferred when they
are young and when their seeds are about to be formed.

5.Leaf crops, like lettuce and mustard, are sold when


they are about six or more leaves on each plant.

6.Green pods like beans, cowpeas, and seguidillas sell best


when pods are of good size and not when they are tough or
stringy.
Factors to consider to ensure success in
marketing of vegetables:
7.S o m e vegetables, like radishes, potato, beets,
carrots, and turnips, should be washed
thoroughly before they are sold.

8.Proper handling of newly harvested vegetables in


woven baskets minimizes bruises and injuries.
Remember, the best quality c o m m a n d s the best
price.
4 M’’s of
Production
a.M an p ow er – Th is is b y all m ean s th e m ost
important resource in production. If you have
good people you can m a k e saleable products.

b.Machine- After acquiring highly capable people,


you m ust acquire a good if not the best
machine. Nowadays, it is very important to
acquire technologically updated machines.
4 M’’s of
Production
c. Methods- Today, w e see that every business tries
to keep track of technology. Businesses are trying
their best to be up dated with the current market
trends.

d. Materials- A businessman m us t not forget that


in order to produce a product continuously,
abundantraw materials should be available.
Activity #
11. How is physiological maturity different
from commercial maturity?
Activity #
12. You are a farmer who just harvested 100kgs of
tomatoes and 200kgs of eggplants. If you are to choose
how you will market your commodities, which would
you prefer, wholesale or retail? Why?
Activity #
1
3. Give the 4 M ’s of production
and explain its importance in
crop production.
The End
Do you have any
questions?

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