Social Media

BY :
EL KASSAR Imane
BOUMEDIANI Oumaima
• What Is Social Media?
Social media is computer-based

technology that facilitates the
sharing of ideas, thoughts, and
information through the building
of virtual networks and
communities. By design, social
media is internet-based and gives
users quick electronic
communication of content.
Content includes personal
information, documents, videos,
and photos. Users engage with
social media via computer,
tablet or smartphone via web-
based software or web
application, often utilizing it for
messaging.
• The Many Forms of Social Media
Social media may take the form of a variety of tech-enabled activities. These
activities include photo sharing, blogging, social gaming, social networks,
video sharing, business networks, virtual worlds, reviews and much more. Even
governments and politicians utilize social media to engage with constituents
and voters.
For individuals, social media is used to keep in touch with friends and extended
family. Some people will use various social media applications to network
career opportunities, find people across the globe with like interests, and share
their thought, feelings, insight, and emotions. Those who engage in these
activities are part of a virtual social network.
For businesses, social media is an indispensable tool. Companies use the

platform to find and engage with customers, drive sales through advertising and
promotion, gauge consumer trends, and offering customer service or support.
• What are the advantages and
disadvantages of social media?
Advantages:
Ithelps people across the globe to communicate and stay
connected to each other without any fee.
Sharing mass information is very easy and very quick, since
many social media sites provide the facility of creating groups.
Its a way of earning and livelihood for a huge number of people
who are running their Pages on social media sites like Facebook
or are running video channels on YouTube.
Promotion of your business can be done with easily and in a
cost effective manner.
 It’s a great source of entertainment or refreshment which helps
you lighten your mood. s on YouTube.
Disadvantages:
A lot of people get addicted to social media, for eg. posting
each and every second details of your life on social sites.
Terroristgroups use it as a weapon to mislead youngsters by
spreading wrong messages to influence their way of thinking in a
negative manner.
At an extent, the physical meeting, gatherings and face-to-face
communication between people has been reduced, making us
lazy and thus people like to sit idle in-front of their laptops or
handsets chatting with each other, it has a negative impact of
society and their health too.
There is always a fear of losing your privacy. It is possible that
hackers find a flaw in the security of the website and use your
profiles for their benefits and you may completely lose your
privacy.
 For students like me it poses to be one of the biggest
distractions ;)
• Ways to Use Social Media for Good
Don’t say anything that you wouldn’t say to your mother.
Be nice! This is a public stage and the spotlight is on you and your company. Being
friendly and helpful goes a long way toward building your brand and reputation.
Don’t be a showoff. Don’t tout how great you are; a little humility does wonders
when building a brand.
Don’t sell or pitch. Social media is for connecting, building relationships,
networking, and creating brand awareness. Coming off as a snake-oil salesman is a
huge turnoff.
Don’t automate. Social media is a two-way conversation, and automated posting is
cold. Plus, you want to respond to all posts quickly — so unless someone is actively
manning the battle station, your response times to your followers suffer.
Don’t get angry. If someone is complaining or being rude, reply professionally and
never sink to their level.
Do care. Take a minute out of your busy schedule to find out more about the lives of
those who follow or like your pages. These are the people that can become your brand
champions, so show them you care about who they are and what they do.
Give back! If you’ve had great success via social media and people are sharing your
brand, message, and products or services, then give back! A little thank-you discount,
prize, or giveaway can go a long way and snowball, as recipients spread the word to
their followers and friends. Social media users sharing your content and brand is
absolutely invaluable, so show them you appreciate it and don’t take it for granted.

Social Media

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Social media is computer-based

For businesses, social media is an indispensable tool. Companies use the

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