Course Code: 22MBA(BA)1208

Course Title: Advanced Business Analytics

(IBM Watson)

Instructor
Dr. Shahid Mohammad
Description of the Course

The advanced business analytics

course is designed to share real world
data analytics skills to solve the
complex business problems with
Artificial Intelligence using IBM
Watson. The students will have the
opportunity to develop the Auto AI
models with their use cases and real-
life client examples, and present
results and share findings. In this
course, the learners will gain practical
skills of Watson AI services and
enables them to build smart apps for
business. Students will also work with
several IBM Watson services to
demonstrate AI in action.

Source: https://www.ibm.com/in-en/watson
Outline of Module 1
Slide No. Contents

4 Introduction to Business Analytics

5 Types of Business Analytics

6 Lifecycle of Business Analytics

7 Components of Business Analytics

8 Skills Required for Business Analyst

9 Tools Landscape

11 Top Business Intelligence Tools (2022)

17 Applications of Business Analytics

18 Career Paths You Can Pursue

Introduction to Advanced Business Analytics

What is Business Analytics

Business Analytics is a set of statistical and operations research techniques, artificial intelligence, information
technology, and management strategies used for framing a business problem, collecting data, and analysing the data
to create value to organizations.
OR
Business Analytics is the process of collecting, sorting, processing, and studying business data. In Business analytics
statistical/machine learning models and iterative methodologies are used to transform data into business insights.

Who creates it? How

Business Analytics solutions typically use statistical and quantitative analysis
and fact-based data to measure past performance to guide an organizations
business planning.

Who uses it? How

Business Analytics is used to evaluate organization-wide operations and can
be implemented in any department from sales to product development to
customer service.
Introduction to Advanced Business Analytics
Types of Business Analytics

Source: https://www.analytixlabs.co.in/blog/what-is-business-analytics/
Introduction to Advanced Business Analytics
Skills Required for Business Analyst

1. Understand the business objective: It is very important that the Business Analyts understand the business objective that
they are supposed to work towards achieving, before getting started.
2. Analytical and Critical Thinking: BA should be able to analyze and interpret the client's requirement clearly. Critical
thinking involves, evaluating several operations before arriving at the desired solution.
3. Communication & Interpersonal Skills: It is the most important skill for a business analyst. Listening, Reading, and
Writing skills are very critical. BA should be capable of facilitating meetings as well. They must be able to clearly convey
their ideas and results.
4. Negotiation & Cost-Benefit Analysis: Business Analysts are responsible to obtain profitable results for the organization
and at the same time, fix the clients issue as well.
5. Decision Making: BA’s must be proficient in taking crucial decisions for the company. They must have good problem-
solving skills as well.
6. Programming Language: Business Analysts should have a sound programming knowledge for performing better and
faster analysis of data.
7. Creation of Reports and Dashboards: When it comes to creating reports involving big data, business analysts should be
proficient in using various business intelligence tools.
8. Database and SQL: Good understanding of relational databases is important for storing and processing information.
9. Microsoft Excel: The most properly used tool by business analysts for working with data in Microsoft Excel
10. Documentation and Presentation: A business analyst must be able to document and record their project learnings and
results in a concise way.
Introduction to Advanced Business Analytics
Lifecycle of Business Analytics

Source: https://in.pinterest.com/pin/814729388830232517/
 Introduction to Advanced Business Analytics

Components of Business Analytics

Business Analytics is
comprised of multiple
components that one must
know about before picking it
up as their career path. Each
of these components is
equally important and serves
some purpose in the larger
picture of data-driven
analytics. To understand the
individual components of
Business Analytics, an
understanding of the overall
business analytics process can
be highly important.
Source: https://www.northeastern.edu/graduate/blog/data-analysis-project-lifecycle/
Introduction to Advanced Business Analytics
Tools Landscape

Tools Usage
Database Systems Used for creating, maintaining, and extracting data from
databases

Dashboarding Used for stable, repetitive display or manipulation of data, often

for business end users
Standard Reporting Used for more dynamic, but still repetitive display of
information, especially summary or executive
Data Visualization Used for more interactive evaluation of information using
advanced visual representation
Data Exploration Expands on visualization with advanced navigation or ‘cues’ for
‘next step’ analysis
Statistical Modeling & Used for running advanced algorithms, usually statistical, on data
Advanced Programming sets
Introduction to Advanced Business Analytics

Cont.

https://www.coursera.org/learn/data-analytics-business/lecture/o
Tool Cost and/ or Sophistication

gPbd/1-thinking-about-analytical-problems
Database Standard Dash- Data Data Statistical
Systems Reporting boarding Visualization Exploration Modeling

Source:
Data Reporting Analysis
Introduction to Advanced Business Analytics
Top Business Intelligence Tools (2022)

1. SAP Business Objects

SAP Business Objects is a business intelligence software which offers comprehensive reporting,
analysis and interactive data visualization.
The platform focuses heavily on categories such
as Customer Experience (CX) and CRM, digital
supply chain, ERP and more. What’s really nice
about this platform is the self-service, role-based
dashboards its offers enabling users to build
their own dashboards and applications. SAP is a
robust software intended for all roles (IT, end
uses and management) and offers tons of
functionalities in one platform. The complexity
of the product, however, does drive up the price
so be prepared for that.

Source: https://www.sap.com/products/technology-platform/bi-platform.html
Introduction to Advanced Business Analytics
Top Business Intelligence Tools (2022)

2. Datapine
Datapine is an all-in-one business intelligence platform that facilitates the complex process of data
analytics even for non-technical users. 
The Datapine platform enables data analysts and
business users alike to easily integrate different
data sources, perform advanced data analysis,
build interactive business dashboards and
generate actionable business insights.

Source: https://www.datapine.com/
Introduction to Advanced Business Analytics
Top Business Intelligence Tools (2022)
3. MicroStrategy
MicroStrategy is an enterprise business intelligence tool that offers powerful and high speed dashboarding
and data analytics, cloud solutions and hyperintelligence. 
With this solution, users can identify trends,
recognize new opportunities, improve
productivity and more. Users can also connect to
one or various sources, whether the incoming
data is from a spreadsheet, cloud-based or
enterprise data software. It can be accessed
from your desktop or via mobile. Setup,
however, can involve multiple parties and some
rather extensive knowledge of the application in
order to get started.

Source:https://www.microstrategy.com/en
Introduction to Advanced Business Analytics
Top Business Intelligence Tools (2022)

4. SAS Business Intelligence

SAS Business Intelligence is most popular tool for advanced predictive analytics, it also provides a
great business intelligence platform
This well-seasoned self-service tool, which was
founded back in the 1970s, allows users to
leverage data and metrics to make informed
decisions about their business. Using their set of
APIs, users are provided with lots of
customization options, and SAS ensures high-
level data integration and advanced analytics &
reporting. They also have a great text analytics
feature to give you more contextual insights into
your data.

Source:https://www.sas.com/en_us/solutions/business-intelligence.html
Introduction to Advanced Business Analytics
Top Business Intelligence Tools (2022)

5. Microsoft Power BI
Microsoft Power BI is a web-based business analytics tool suite which excels in data visualisation.

It allows users to identify trends in real-time and

has brand new connectors that allow you to up
your game in campaigns. Because it’s web-
based, Microsoft Power BI can be accessed from
pretty much anywhere. This software also allows
users to integrate their apps and deliver reports
and real-time dashboards.

Source:https://powerbi.microsoft.com/en-us/
Introduction to Advanced Business Analytics
Top Business Intelligence Tools (2022)
6. Tableau
Tableau is a Business Intelligence tool specialised in data discovery and data visualisation.

With the software you can easily analyse,

visualise and share data, without IT having
to intervene. Tableau supports multiple
data sources such as MS Excel, Oracle, MS
SQL, Google Analytics and SalesForce.
Users will gain access to well-designed
dashboards that are very easy to use.
Additionally, Tableau also offers several
standalone products including Tableau
Desktop (for anyone) and Tableau Server
(analytics for organisations), which can be
run locally, Tableau Online (hosted
analytics for organisations) and many
more.
Source:https://www.tableau.com/
Introduction to Advanced Business Analytics
Applications of Business Analytics
1. Stock Marketing: Business analyst improves the performance of the
organization in terms of business process and profit by analyzing the
variance in the market and updating the changing price or fluctuation
in stock trends. 
2. Finance Marketing: Business Analysts utilize various analytical
techniques and approaches to improve financially relevant issues
such as fraud detection, risk mitigation, product pricing, marketing
campaign optimization, financial planning, forecasting, etc. 
3. Manufacturing Industry: Business analysts seek to tackle the best
possible items for manufacturing and supplying in the market. They
investigate the detailed dataset to analyze and implement in business
development.
4. Medical Methodology: In the medical or healthcare department, the
Business analyst makes predictions about the stock of medicine
available in the hospital or medical store, the shipment of medicines
in the local market, predictions related to disease.
5. Agricultural Business Analytics: Indian agriculture experiences
severe and drastic climatic conditions like depletion of ground-level
water in rural areas, climate change, the emigration of farmhands
from rural areas to urban areas in search of employment,
urbanization, etc. So, agriculture needs a lot of attention to focus on
better investment and growth.
Source:https://www.analyticssteps.com/blogs/real-world-applications-business-analytics
Introduction to Advanced Business Analytics
Career Paths You Can Pursue

1. Machine learning engineer Where you can work: Large tech customer-facing •Marketing Manager
companies or companies that offer a data-based service •Financial Analyst
(Apple, Microsoft, Accenture). •Personal Financial Advisor
Where you can work: Public or private •Operations Analyst
2. Data architect
sector companies. •Supply Chain Analyst
•Business Analytics Specialist
•Management Consultant
3. Statistician Where you can work: Various sectors, including
education, finance, health, environment, sport,
transportation, market research and the government.
4. Data Analyst Where you can work: Various sectors, including
pharmaceuticals, manufacturing, consulting, finance,
education and the government.
5. Data Engineer Where you can work: Corporate IT departments,
consulting, finance.

6. Data Scientist Where you can work: Corporate IT departments,

consulting, finance.
Introduction to Advanced Business Analytics

THANK YOU
FORUM IS NOW OPEN FOR Q & A