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Research Design

Research design is a plan for collecting and analyzing data in an effective and efficient manner. It helps determine what data to collect, when, where, and how to analyze the results. Research design can be exploratory, descriptive, or experimental. Exploratory research discovers new insights and hypotheses, descriptive research describes problems and solutions, and experimental research determines cause-and-effect relationships through experiments. A good research design helps complete study objectives on time and with limited resources.

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77 views11 pages

Research Design

Research design is a plan for collecting and analyzing data in an effective and efficient manner. It helps determine what data to collect, when, where, and how to analyze the results. Research design can be exploratory, descriptive, or experimental. Exploratory research discovers new insights and hypotheses, descriptive research describes problems and solutions, and experimental research determines cause-and-effect relationships through experiments. A good research design helps complete study objectives on time and with limited resources.

Uploaded by

DEV YADAV
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Meaning definition and characteristics

RESEARCH DESIGN
What is Research Design?

 Research means a plan, drawing or a blueprint of


collection measurement and analysis of data
 Produced to show the look and functions or
workings of a building or something else
 It is the conceptual structure within which
research is conducted
 It helps to decide upon issues like what, when,
where how much with regards to research study.
Definition

 According to William Zikmund,” Research


design is defined as a master plan specifying
the methods and procedure for collecting
and analyzing the needed information.”
Features of Good Research
Design
 Objectivity
 Reliability
 Validity
 Sufficient Information
 Flexibility
 Lack of error
 Accuracy
Uses of a good research
design
 Helps the researcher to complete the
objectives of the study in a given time
 Facilitates getting the best solution for the
research problems
 It helps the researcher to complete all the
task to even with limited resources in a
better way
 Reduce cost
 Provides a direction
Research design is mainly
classified into three
categories
 Exploratory research design
 Descriptive research design
 Experimental research design(casual research
studies)
Exploratory Research Design

 This design is followed to discover ideas and


insights to generate possible explanations. It
helps in exploring the problems or situations
 It is particularly emphasized to break broad
problem statement into smaller pieces or sub
problem statements that helps forming
specific hypothesis.
Purpose of exploratory
research design
 Clarifying concepts and defining a problem
 Formulating problem for more precise
investigations
 Developing hypothesis
 Establishing priorities for further
investigation
Descriptive research Design

 Descriptive research design is typically


concerned with describing a problem and its
solution
 It is more specific and purposive study
 The well defined problem must be in our hand
 Descriptive study on one or more hypothesis.
Experimental or Casual
research design

 It deals with determining cause and effect


relationship
 It is typically in form of experiments
 In casual research attempt is made to
measure impact of manipulation on
independent variables
 It has more practical value in resolving
marketing problems

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