ch4 EE
ch4 EE
Alternative methods
Contd.
Engineering and agronomical cost methods:
•If natural resources can be restored (such as forests) engineering and
agronomical techniques of mathematical programming can be applied
to estimate the cost of restoration.
Hedonic price functions
Travel cost methods
Survey and interviewing techniques: Contingent Valuation (CV)
Hedonic Price Functions
Goods in general can be thought of as bundles of characteristics.
P a1Z1 a2 Z 2 ......... an Z n
Issues?
Travel Cost Methods
The value of recreational amenities is inferred from
associated expenditures.
The travel cost method uses actual travel expenditures
(e.g. gas, plane tickets, etc.), and opportunity costs of time
(e.g. wage rate) to infer valuation of recreational activities.
Example:
•Assume there is only one lake in a region (e.g. lake Tana). It attracts
40,000 visitors/month. Each visitor spends 5 hours boating and 2
hours traveling. The opportunity cost of time is $8/hr for every
individual. Gas and car use cost $6/travel hour per visitor. Entry cost
is $2/visit. Thus, the total travel cost is:
40,000 * [8 * 7 + 6 * 2 + 2] = 40,000 * 70 = $2,800,000
Issues?
Contd.
The $2.8 million per month is an estimate of a lower bound on WTP
for recreational benefits from the lake, because anyone that finds it
optimal to spend time at the lake must receive at least enough benefit
to cover the travel cost of getting to the lake, but might receive
considerably more.
If there are other substitute lakes, travel cost methods become more
complex.
For example, closure of one lake for a specific recreational activity
will cause some people to use substitute lakes.
In turn, these get more congested and the benefits of using them will
decline.
Travel costs vary based on the starting point of the trip.
How does one account for more than one activity in one trip or visits
of multiple sites.
Survey and Interviewing Techniques: Contingent Valuation
Method (CV)
In a lot of instances, there is no other way to elicit non-
market values than just to ask people directly:
•How much would you be WTP for an amenity?
Issues?
Major Issues with CV Estimates
Strategic bias (Not telling the truth): Individuals may report benefits
higher or lower than their true benefits in order to advance their own
agenda or to hinder the agenda of someone else.
Framing bias: People's answers may vary according to the context
in which a question is put.
For example, answers to a WTP question may differ depending on
whether the starting point of the initial value is $0 or $100.
Well-formed preferences: People may not have well-formed
preferences (e.g., WTP and WTA) for unfamiliar goods (e.g., a native
of Kansas may not have well-formed preferences for an endangered
fish in California that he had never heard of before the survey).
Information bias: Failure to comprehend or to interpret questions
correctly. People are limited in their capacity to process, analyze, and
retain information.
For example, people may infer that an issue is important (and thus
has positive WTP) simply because they receive information from a
survey, but may had zero WTP beforehand.