Digital

This document discusses the role of digital media. It begins with an introduction that defines digital media as any communication media that uses machine-readable data formats. It then outlines several types and subtypes of digital media, including video, audio, social media, websites, blogs, owned media, earned media, and paid media. Several industries that use digital media are also listed, along with advantages like connecting with audiences and targeting customers, and disadvantages such as costs and privacy concerns. The document concludes by noting how digital media can improve access and speed while proper execution is key to success.

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Digital

Uploaded by

tanuja rajput

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Deogiri institute of engineering and

management studies Aurangabad

What is Role Of Media in Digital Era?

Presented by Guided By
Tanuja Sanjay Shihare Prof. Anil Wakankar

Roll no.1636
Class: Cse (F.Y)
Division :FE-6
contents

 Introduction and importance

 Type of digital media
 Subtype
 Which industry use Digital media
 Advantage
 Disadvantage
 Digital media job and Salaries
 Digital media in education
What is Digital Media?
.any communication media that operate with the use of any of
various encoded machine –readable data formats.

Digital- any data represented by series of digits.

Media-method of broadcasting or communicating information.
1.Introduction

Introduction And Importance

It plays the role of publishing, broadcasting and supplying.
supply the most informative and accurate news.
To balance society.
It’s connection between people and government.
Every minute there is addition something new.
The speed of content is vey fast.
2.Type Of Digital Media

Video Advertising News

&
Audio Social Other
Media
2.1 Subtype of Digital Media
website ,blog
video ,social media

1.Owened Media Owned

2.Earned Media
3.Paid Media Paid Earned

your website, shared information through

ads, sales social media

3.Which Industry Use Digital Media

 Healthcare
 Entertainment
 E-commerce
 Marketing and advertising
 Non-profits
 Publishing and Media
3.1 Advantage

 1. Digital media helps companies connect with its target

audience.
 2. Use digital and big data, the accurate target customers
can be targeted.
 3. It helps increase sales & business.
 4. Using digital media helps establish the brand using all
the channels that customers use.
3.2Disadvantage

 Expansive
 Not long lasting
 Disconnected from the natural world
 Cybercrime
 Privacy concerns
4.Digital Media Jobs and Salaries

Graphic Designer
 Graphic Designer
 Web developer
Web Developer
 Digital media specialist
 Illustrator
Digital Media
specialist

Illustrator
4.2 Digital Media in Education

Self teaching
New skill
Increasing attracting and sourcing talent
of younger.
5.Conclusion

 Digital media eliminates barriers of time and distance.

 It can improve service delivery through increased access
and processing speed.
 Proper and planned execution is key to the success of a
digital media .
Thank You!