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Chapter 5

The document discusses research plan and design. It covers exploring what work will be done, why it is important, and what has already been done. The chapter also discusses research design structure and investigation plans, experimental versus non-experimental research, and key elements of experimental design including observations, treatments, groups, and assignment to groups over time. Formal research designs covered include randomized, blocked, Latin square, and factorial designs.

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Sai Krishna
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42 views14 pages

Chapter 5

The document discusses research plan and design. It covers exploring what work will be done, why it is important, and what has already been done. The chapter also discusses research design structure and investigation plans, experimental versus non-experimental research, and key elements of experimental design including observations, treatments, groups, and assignment to groups over time. Formal research designs covered include randomized, blocked, Latin square, and factorial designs.

Uploaded by

Sai Krishna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS

RESEARCH METHODOLOGY

Chapter 5
RESEARCH PLAN
Chapter 5
Research Plan

 What do you intend to do?


 Why is the work important?
 What has already been done?
 How are you going to do the work?

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

Research Design
 Research design is the plan and structure of
investigation so conceived as to obtain answers to
research questions.

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

 Exploratory studies tend toward loose structure


with the objective of discovering future research
tasks.
 Formal study begins where the exploration leaves
off;

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

Four Levels of Research Results


a) reactions and feelings
b) learning
c) changes in skills
d) effectiveness

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

Split the overall research design into four parts

 Sampling design
 Observational design
 Statistical design
 Operational design

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

Experimental Research

 Experiments are studies involving intervention by


the researcher be­yond that required for
measurement.

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

Steps involved in conducting an experimental study

 a) Identify and define the problem.


 b) Formulate hypotheses and deduce their consequences
 c) Construct an experimental design that represents all the
elements, conditions, and relations of the consequences. To do this,
following are the steps
 Select sample of subjects.

 Group or pair subjects.

 Identify and control non experimental factors.

 Select or construct, and validate instruments to measure outcomes.

 Conduct pilot study.

 Determine place, time, and duration of the experiment

 d) Conduct the experiment.


 e) Compile raw data and reduce to usable form
 f) Apply an appropriate test of significance.
Business Research Methodology
Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

The Critical Elements of a Experimental


Research Design are Follows:

 Observations or Measures
 Treatment of Programmes
 Groups
 Assignment to groups
 Time

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

Types of Research Designs


 Randomized Experimental Design
 Quasi-experimental Design
 Non –experimental design

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

Basic Principles of Experimental


Design
 Principle of replication
 Principle of Randomisation
 Principle of Local Control

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

Informal Experimental Design



X »  O
One-shot experimental case study

One group pretest-posttest O » X » O


Static group comparison Group 1: X » O


Group 2: - » O

R - - [ O » X » O]
Pre-test-post-test control group

        [O»-»O]

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

Formal Experimental design


 Completely randomized design (C.R. Design)
 Randomized block design ( R.B. Design)
 Latin square design ( L. S. Design)
 Factorial design
(Please learn them along with ANOVA)

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva
Chapter 5
Research Plan

Sample ANOVA Table


Source of Degrees of Sums of Mean F

variation freedoma squares (SSQ) square (MS)

Treatments
(Tr) t-1 SSQTr SSQTr/(t-1) MSTr/MSE

Error (E) t*(r-1) SSQE SSQE/(t*(r-1))  

Total (Tot) t*r-1 SSQTot


   

Business Research Methodology


Himalaya Publishing House Dr. J K Sachdeva

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