Zoom Project

IT & ITES
Information Technology & Information Technology Enabled

Services
-KARTIKI SAHARE
Introduction
• The Indian Information Technology (IT) and Information Technology enabled Services (ITeS) sectors go
hand-in-hand in every aspect. The industry has not only transformed India's image on the global platform, but
also fuelled economic growth by energising higher education sector (especially in engineering and computer
science). The industry has employed almost 10 million Indians and hence, has contributed a lot to social
transformation in the country.
OBJECTIVE
• 1. To Understand about IT and ITES sector.
• 2. To Study of Marketing Mix of Information Technology service.
• 3. To Study blueprint of Information Technology industry.
• 4.To study service flower of Information Technology industry.
• 5.To study service encounter of Zoom.

Company profile
• In July 2013, Zoom established partnerships with B2B collaboration
software providers, such as Redbooth (then Teambox), and also
created a program named Works with Zoom, which established
partnerships with Logitech, Vaddio, and InFocus. In September 2013,
the company raised $6.5 million in a Series B round from Horizon
Ventures, and existing investors. At that time, it had 3 million users.[18]
In April 2020, daily users increased to more than 200 million.

Marketing mix of Zoom
• Product :-
• Price
• Place
• Promotion
• People
• Process:
• Physical evidence
Segmentation
• Segment 1: Communication Platform  Digital Signage

 Meetings
 Scheduling Display
 Chat
 OnZoom
 Audio
 Zoom Apps
 Phone
• Segment 3: Developers
 Video Webinars
 API
• Segment 2: Conference Rooms and Spaces
 Rooms  App Marketplace
 Conference Room Connector  Mobile/Desktop SDK
  Zoom Hardware-as-a-Service
Targeting
• Forced by the current COVID-19 pandemic to work from home, many are using Zoom to stay connected with
co-workers and other people they work with, and cybercriminals are taking advantage of the situation to trick
people into downloading their malicious programs.
• Zoom has become of increased interest over the past several weeks, not only due to the spike in usage, but
also because of various security and privacy issues that impact it and its users.
• Despite that, millions are using it for video conferencing purposes, which cyber-criminals are seeing as an
opportunity for performing malicious activities.
Positioning
• Partnerships
• Built-In Distribution
• Social & Ads
SWOT Analysis
• Strengths of Zoom Video • Opportunities for Zoom Video
Communications Communications
• Niche Focused • High Demand
• Unique Features • Tech Development
• Brand Name
• Diversification
• Freemium Model
• Growth Rate
• Weaknesses of Zoom Video
Communications • Threats to Zoom Video
• Encryption Issues Communications
• Less Optimum Features • Competitors
Security Issues • Substitute Apps
Service Flower
SERVQUAL
• 1. Reliability
• This is the ability of the firm to perform the service effectively and accurately. It measures whether the firm
lived up to its promises or not.
• 2. Assurance
• This dimension depends on the employees of the firm. It is their skill to produce trust and credibility in minds
of the consumer. It requires proper knowledge and dedication.
• 3. Tangibles
• This dimension refers to physical facilities, equipment, personnel, and communication material.
• 4. Empathy
• This dimension refers to the attention and priority the organization
gives to the needs and requests of the customers.
• 5. Responsiveness
• This dimension is related to the firm and its ability and willingness to
aid customers and provide apt service as promised.
•
Conclusion
• Zoom is a great product and a well-executed growth strategy. Their

focus on organic ways makes them a perfect case study for Service.
Having a great product is essential. But the product only will not bring
in the clients.
• Start building one most appropriate growth channel. As you grow,
build more channels. Interact with your clients, engage with their
success stories. You can signup for Zoom here. Zoom has guidelines to
use their logo and brand materials, you can check them here.
LEARNING:
•
• 1.Learnt about Information Technology.
• 2.Learnt about Marketing mix of Information Technology(Zoom).
• 3.Learnt about Blueprint service Information Technology..
• 4.Understood the Consumer Segmentation and Targeting of Information Technology..
• 5.Learnt about Service flower of Information Technology..
• 6.Learnt about service encounter of Information Technology..

Bibliography
• https://www.b2bframeworks.com/servqual
• https://set.ait.ac.th/zoom-standard-operating-procedure/
• https://businessmodelanalyst.com/zoom-business-model/
• https://www.marketingtutor.net/swot-analysis-of-zoom/#:~:text=In%20fact%2C%20Zoom%
• https://support.zoom.us/hc/en-us/articles/207278166-Zoom-payment-methods

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IT & ITES

Information Technology & Information Technology Enabled

• 1. To Understand about IT and ITES sector.

• 2. To Study of Marketing Mix of Information Technology service.

• 3. To Study blueprint of Information Technology industry.

• 4.To study service flower of Information Technology industry.

• 5.To study service encounter of Zoom.

• Segment 1: Communication Platform  Digital Signage

 Conference Room Connector  Mobile/Desktop SDK

• Zoom is a great product and a well-executed growth strategy. Their

• 2.Learnt about Marketing mix of Information Technology(Zoom).

• 3.Learnt about Blueprint service Information Technology..

• 4.Understood the Consumer Segmentation and Targeting of Information Technology..

• 5.Learnt about Service flower of Information Technology..

• 6.Learnt about service encounter of Information Technology..

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