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Introduction On Goole

Google was founded in 1998 by Sergey Brin and Larry Page and is now a subsidiary of Alphabet Inc. It is a multinational technology company that focuses on search engines, online advertising, cloud computing, software, and consumer electronics. More than 70% of worldwide online searches are handled by Google. It provides many popular products and services including YouTube, Google Classroom, Google Translate, Gmail, Google Drive, and more. Google's mission is to organize the world's information and make it universally accessible and useful.

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106 views7 pages

Introduction On Goole

Google was founded in 1998 by Sergey Brin and Larry Page and is now a subsidiary of Alphabet Inc. It is a multinational technology company that focuses on search engines, online advertising, cloud computing, software, and consumer electronics. More than 70% of worldwide online searches are handled by Google. It provides many popular products and services including YouTube, Google Classroom, Google Translate, Gmail, Google Drive, and more. Google's mission is to organize the world's information and make it universally accessible and useful.

Uploaded by

Rohit K
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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INTRODUCTION

 Google Inc. American search engine company, founded in


1998 by Sergey Brin and Larry Page
 that is a subsidiary of the holding company Alphabet Inc.
 Google LLC is an American multinational technology
company that focuses on search engine technology,
online advertising, cloud computing, computer
software, quantum computing, e-commerce, artificial
intelligence, and consumer electronics.
 More than 70 percent of worldwide online search requests
are handled by Google
products and services of google

 You tube  Google classroom  Google translate  calendar  Chrome

 Chrome enterprise  google Drive  Google earth  Gmail  Google Assistant

 Google meet  Google pay  Google photos  Google maps  Google TV


commitments
1. Committed to significantly improving the lives of as
many people as possible.
2. Working to expand what’s possible for everyone by
building belonging in our workplace, products, and society.
3. Every day Google keeps billions of people safer online. We
protect our users with industry-leading security,
responsible data practices, and easy-to-use privacy controls
4. Responding to crises Helping those affected by crises
through our products, our people, and our partners.
MISSION
Google mission statement is “to organize the world’s
information and make it universally accessible and useful.”
Google is perhaps the most successful company to come up
with a strategic approach to organize information for online
users in the last two decades. With this company, it has become
easier and better structured making it not only accessible but
also useful. It is this influential role that the mission statement
of the company emphasizes on. Based on this analysis, the
following characteristics make up Google’s mission statement:
VISION
Google’s corporate vision is “to provide access to the world’s
information in one click.” The company’s nature of business is
a direct manifestation of this vision statement. For example,
Google’s most popular product is its search engine service. This
product enables people to easily access information from
around the world. The company applies its vision together with
the mission statement to maintain dominance as an Internet
technology, software, hardware, and online services business.
The following are the primary elements of the company’s
corporate vision:

 World’s information
 Access
 One click
SWOT ANALYSIS
Google’s Strengths Google’s Weaknesses
1. High value and strong image of the 1. High dependence on online technologies
Google brand 2. Low control on consumer electronics that use Android OS
2. High capability for rapid and novel 3. Insignificant brick-and-mortar presence for consumer electronics
technological innovation distribution and sale
3. Diverse portfolio of patented commercial
products Threats Facing Google
4. Considerable business diversification 1. Competition against large and innovative businesses
5. Large organizational size 2. Regulations that restrict Google’s operations
3. Product imitation and counterfeiting

Opportunities for Google


1. Develop new products that complement
existing online services
2. Expand worldwide usage of
Chromebooks and other
hardware/consumer electronics
3. Establish brick-and-mortar stores
INDUSTRY ANALYSIS
Google (NASDAQ: GOOGL) (Parent Company: Alphabet) is
the leading search engine of the world, with the largest market
share of around 87%. Founded in 1998 by Larry Page and
Sergey Brin, the company has grown to become one of the four
largest technology brands in the world. In January 2020, it
became the third US-based tech company to join the $1 trillion
club (market cap of Alphabet). Google’s fast growth in less than
22 years has been driven mainly by its intense focus on
innovation and the continuous expansion of the digital
advertising market. Apart from being the dominant search
engine in the world, Google also dominates the digital
advertising market. Digital advertising drives a substantial part
of Google’s revenue.  The company realized solid revenue
growth in 2019. It is also enjoying more robust financial growth
across nearly all its business segments. 

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