Innovation, Entrepreneurship

and Sustainability

Artificial Organs
Table of Contents
1. Introduction
2. Design Thinking
3. Opportunity identification
4. Idea Evaluation
5. The Product
6. Working of the Product
7. Market Research
8. Customer Development
9. Source of Innovation
10. Opportunity Evaluation
Table of Contents (Continued)
11. The Business Environment
12. Competitive Factors
13. PESTEL Analysis
14. SWOT Analysis
15. Corporate Governance
16. Corporate Social Responsibility (CSR)
17. Planning
18. Strategic planning
19. Implementation
20. Human resource Management
21. Sources of capital
22. References
 Introduction
• Artificial organs are devices that function the same way like human organs

• They can be implanted into a human body in case of organ failure

• Artificial organs' demand have rose over the past years

• My entrepreneurial idea is to invent an artificial brain.

• Unlike the normal artificial brain, it is used externally

• There is no need for surgery to implant the brain in a person.

 Design Thinking
• Understand the gap in the market; there is no artificial brain

that be used to copy one employee and used be used by

Test Understand
another employee

• Observe that companies spend high costs training new

employees
Prototype Observe
• Define the idea; companies need an artificial brain to help

them to train new employees, thus improve processes.

• Ideate; invent an artificial brain to help companies to train new

Ideate Define
employees

• Prototype; make a prototype of the artificial brain

Opportunity Identification
Demand Pull Approach

Market Need Product Technological

• Companies spend • An artificial brain that Capabilities
millions training new contains the thinking, • Machine learning and
employees. skills and ideas of Artificial Intelligence.
• Companies want to someone.
reduce cost of training
and hiring new
employees.
 Idea Evaluation
• The idea is capital risk free as it will solve a
Capital risk problem facing many organizations

• The idea is market risk

free as it doesn’t depend • The idea is based on
on market conditions such Market Risk
Risk Technological technological
changes foreign exchange Evaluation Risk advancement, and
rates emerging technologies
will improve it

• The idea is team risk free as we Team Risk

are targeting companies, new
or existing
 The Product
The artificial brain will be controlled by a chip that will be implanted in a person

The chip will communicate signals from the artificial brain to the brain of the
user

The artificial brain will be programmed by analyzing the skills of a person and
storing the information

The user will be able to perform the work as the previously programmed
individual.
 Working of the Artificial Brain

The brain receiving

Artificial Brain Chip implanted signals from the
on a person Artificial brain
 Market Engagement

Market Research
• Distribution of questionnaire surveys
to big companies in UAE
• The survey will tell companies
benefits of an artificial brain.
• The responses will determine the
validity of my idea.
 Customer
Development

Customer Company
• Companies want Validation • User demand Building
to reduce development by
• Customer • Marketing plan
employee offering
verification companies free
training costs to sell to other
through a survey product.
to UAE regions
Customer companies Customer
Development Creation
 Source of Innovation
Disruptive Innovation

• The artificial brain will be disruptive in

nature • It displaces some products,

including individuals that

train new employees.

 Opportunity Evaluation
• The artificial brain idea is capable due to available
technologies, machine Learning and Artificial
Capabilities
Intelligence

• The idea will be profitable as

Artificial • Artificial brain gives a unique
additional products will be based Return Brain Novelty
on the first idea Evaluation value to customers
• Allows companies reduce
employee training costs

• The artificial brain will attract IT Resources

experts, sponsors and will be
demonstrated in expos
 The Business Environment
Micro • The objective & mission of our business is to increase company
efficiency through advanced technologies.

Environment
• The management team will comprise of finance manager,
marketing manager and human resource manager.

Market • The market comprises of big technological companies in the UAE

such as Microsoft and Google

Environment
• Suppliers include those supplying us with computers, device
boxes and power suppliers.

Macro • Technological advancement in the UAE

• Favorable investment policies from the UAE government
Environment • The good economic performance of UAE.
 Competitive Forces
Porter’s Five Forces Model

Suppliers’ Bargaining Power Buyers’ Bargaining Power

Low, as there are several companies Low, as our product is differentiated
that manufacture computers, and and the only in the market.
there are several IT experts Competition Intensity

The intensity of competition is high in the UAE,

as big companies offer technological products
Threat of New Entrants Threat of Substitute Products
Low, as it requires technological innovation,
High, as other companies will start
developing their artificial brains and start which is expensive.
selling at cheaper prices
 PESTEL Analysis
• Political Factors- The political environment in UAE favors businesses. There are
favorable tax policies, stable government and few trade regulations.
• Economic factors- The UAE is characterized by low inflation rates, good GDP and
favorable exchange rates
• Social-cultural- the social factors include high education levels, high living
standards and high employment rate.
• Technological factors- Technology in the UAE has advanced with the use of 5G
networks.
• Environmental factors- The climatic conditions such as hot and arid regions
require advanced technology to reduce labor requirement.
• Legal factors- The labor Law must be practiced by all employees and staff
regardless of their nationality.
 SWOT Analysis (External Environment Scanning)

Opportunities Threats
1. Advancement in Technology, the 1. Competition from well established

increased use of Artificial technological companies, i.e. Google

Intelligence and Machine Learning 2. Political instability like the war in

by companies Ukraine will reduce markets for the

2. Good Economic conditions of UAE product.

3. Favorable Taxation policies 3. Language barriers due to wider use of

concerning new businesses in the Arabic language.

UAE
 Corporate Governance
• The management team will comprise of the C.E.O,
and department managers
• The management will ensure proper running of
activities in the company
• The departments are;
• Finance
• Human Resource
• Sales and Marketing
• Operations
• Information Technology
• Customer Care
 Corporate Social Responsibility (CSR)

• The business will ensure CSR by;

• Developing a code of ethics for the business

• Following the workplace health and safety program

• Environment protection practices

• Informing suppliers of responsible behaviors

• Fair marketing practices

Planning

• Goal Setting- the goal is

The increasing company efficiency
• Plan Development- through
Plannin advanced technologies,
invent an artificial brain that
g trains new employees
• Implementation- Hire IT
Process experts to help in designing
the device.
 Strategic Planning
SMART Objectives

Specific- Finish product development by the end of 2022

Measurable- make sales worth AED 50,000 by the end of 2023

Achievable- Develop a management team by the start of

September, 2022

Realistic- Raise a starting capital of AED 500,000 by August, 2022

Time-bound- Start making profits by 2024.

 Implementation
Execution
Leadership Control
Framework
• Various tasks to • The • Evaluation of the
be achieved management of activities on
within a certain various regular basis
time department • Corrective
• Team leaders • Coordination of measures
overseeing the various whenever
activities department to necessary
achieve the goals
Human Resource Management
• The Human Resource Department will be responsible
for;

• Employee motivation- through competitive salaries and

wages

• Recruitment & Selection- Attracting qualified personnel

for the different roles in the company

• Training- The HR will train new employees various roles

 Sources of Capital
• Ask friends and family for donations
Friends and
Family

• Seek financial help Artificial • Present the idea to investors

Investment Venture
from investment Banks Brain Capital who will invest in the business
banks like Invest Business
Bank

Sponsors

• Look for sponsors in the UAE and other countries

 References
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OPPORTUNITY AND CHALLENGE. BRAIN. BROAD RESEARCH IN ARTIFICIAL
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on Organizational Business Processes’ and Employees’ Benefits in an Academic
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https://doi.org/10.5171/2015.928262
• Mahinko, V. (2021). ANALYSIS OF SOURCES OF FINANCING CAPITAL INVESTMENTS
IN THE MUNICIPAL ENTERPRISE “CITY DEPARTMENT OF CAPITAL CONSTRUCTION”
M. MARIUPOL. Efektyvna Ekonomika, 6. https://doi.org/10.32702/2307-2105-
2021.6.81
• Marinović-Matović, I., & Arsić, L. (2020). Ecological dimension of PESTEL analysis in
small enterprises in the Republic of Serbia. Reciklaza i Odrzivi Razvoj, 13(1), 63–71.
https://doi.org/10.5937/ror2001063m
 References (continued)
• Pandi, D. R. (2020). SWOT Analysis of Joint Liability Group. International Journal of
Psychosocial Rehabilitation, 24(5), 1872–1877.
https://doi.org/10.37200/ijpr/v24i5/pr201860
• Rodgers, W., Degbey, W. Y., Housel, T. J., & Arslan, A. (2020). Microfoundations of
collaborative networks: The impact of social capital formation and learning on
investment risk assessment. Technological Forecasting and Social Change, 161, 120295.
https://doi.org/10.1016/j.techfore.2020.120295
• Special Issue of International Journal of Market Research: ‘Market Research & Insight:
Past, Present and Future.’ (2020). International Journal of Market Research,
147078532094141. https://doi.org/10.1177/1470785320941417
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Law. 99–55 ,)101(26 ,‫الفكر الشرطي‬. https://doi.org/10.12816/0037208