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2 Principles of Effective Communication-Notes PPT (Autosaved)

Effective communication requires messages to be clear, accurate, relevant, timely, and meaningful. The receiver should listen attentively and understand the value of the message. There are 7 principles of effective communication: completeness, conciseness, consideration, clarity, courtesy, concreteness, and correctness. A complete message includes all essential facts and satisfies queries, while a concise message conveys information in the fewest words possible without sacrificing other principles. Consideration means understanding the receiver's perspective, and courtesy means respecting the receiver.

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Meenakshi Rajakumar
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385 views10 pages

2 Principles of Effective Communication-Notes PPT (Autosaved)

Effective communication requires messages to be clear, accurate, relevant, timely, and meaningful. The receiver should listen attentively and understand the value of the message. There are 7 principles of effective communication: completeness, conciseness, consideration, clarity, courtesy, concreteness, and correctness. A complete message includes all essential facts and satisfies queries, while a concise message conveys information in the fewest words possible without sacrificing other principles. Consideration means understanding the receiver's perspective, and courtesy means respecting the receiver.

Uploaded by

Meenakshi Rajakumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Effective communication

• Effective communication is that type of communication in which sender


uses proper words- meaning Clear, Accurate and meaningful messages to
receiver that can be easily understood.
Effective communication requires the message to be:
• Clear and concise
• Accurate
• Relevant to the needs of the receiver
• Timely Meaningful
• Applicable to the situation
The receiver should:
• Be aware, interested, and willing to accept the message
• Listen attentively
• Understand the value of the message
• Provide feedback
Principles of Commn.
• To compose effective messages you need to
apply certain specific commn.principles
• They tie closely with the basic concepts of the
communication process
• Important for oral & written commn

• Principles of commn. are called as the 7c’s


7C’s of Effective Communication
• Completeness
• Conciseness
• Consideration
• Clarity
• Courtesy
• Conciseness
• Concreteness
1. Completeness-the quantum of commn.
Prerequisites- Message must be complete & include all essentials.
• Convey all facts & satisfy all queries
• Consider the receiver’s mind set and add value.
A complete communication has following features:
◦ Develop and enhance reputation of an organization.
◦ Cost saving & no additional cost for extra message if the
communication is complete.
◦Gives additional information - leaves no questions in the mind of
receiver.
◦Helps in better decision-making as they get all desired and crucial
information.
◦ It persuades the audience.
2.Conciseness- necessity of commn.
Conciseness means wordiness, i.e, convey in least possible words
without forgoing the other C’s of communication.

Prerequisites: Brevity & relevance, Avoid Jargons & repetitions, Use


audience relevant words.

Concise communication has following features:


◦ Time-saving & cost-saving.
◦ Underlines and highlights the main message
o Avoids using excessive and needless words.
◦ Provides short and essential message in limited words to the
audience.
◦ More appealing and comprehensible to the audience.
◦ Non-repetitive in nature.
3. Consideration-
• Consideration implies “stepping into the shoes of others.”
• Take the audience into consideration, the audience’s view
points, background, mindset, education level etc
Prerequisites: Empathy, Bonding with audience, Be ethical
Features of considerate communication :
• Emphasize on “you” & “our” approach.
• Empathize with and exhibit interest in the audience.
• Stimulate a positive reaction from the audience.
• Show optimism towards your audience.
• Emphasize on “what is possible” rather than “what is
impossible”.
• Use positive words such as jovial, committed, thanks, warm,
healthy, help, etc.
• Clarity & honesty in intention
4. Clarity
• Emphasizing on a specific message or goal at a time, rather
than trying to achieve too much at once.
Prerequisites: Use simple words, write in small paragraphs in
one / two ideas, make the text readable, use visual aids to
enhance readability.
Features of Clarity
◦ It makes understanding easier.
◦ Clarity of thoughts and ideas enhances the meaning of message.
◦ Clear message makes use of exact, appropriate and concrete
words.
• Clear projection of ideas & thoughts help in continuity & idea
development
5. Concreteness- being specific
Implies being particular and clear rather than fuzzy and
general.
• Strengthens the confidence.
Prerequisites: Clarity in message, use action(doing) verbs,
Use concrete ( today, ten .am.) words, use realistic
adjectives (facts, figures).
Concrete message has following features:
◦ It is supported with specific facts and figures.
◦ It makes use of words that are clear and that build the
reputation.
◦ Concrete messages are not misinterpreted
6.Courtesy
• Implies the message should show the sender’s expression &
should respect the receiver.
• The sender of the message should be sincerely polite, judicious,
reflective and enthusiastic.
Prerequisite: Be sincere, tactful & diplomatic, respectful, and use
the right tone.
Courteous message has following features:
◦Implies taking into consideration both viewpoints as well as
feelings of the receiver of the message.
◦ Courteous message is positive and focused at the audience.
◦ It makes use of terms showing respect for the receiver of
message.
◦ It is not at all biased
7.Correctness-accuracy
• Implies that there are no grammatical errors in communication.
Prerequisite: Use correct language, follow the mechanics of
writing, check for accuracy
Correct communication has following features:
◦ The message is exact, correct and well-timed.
◦ If the communication is correct, it boosts up the confidence
level.
◦ Has greater impact on the audience/ readers.
◦ Checks for the precision and accurateness of facts and figures
used in the message.
• It makes use of appropriate and correct language in the
message

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