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Business Model Canvas

Hamleys is a toy retailer that offers an engaging shopping experience through its worldwide retail stores, websites, and applications. Its key activities include store operations, customer relationships through demonstrations and décor, and inventory management of high-quality toys from brand partners. Hamleys aims to provide an unparalleled interactive experience for customers through demonstrations in stores and videos online. Its value proposition is this unique shopping experience and easy returns. It generates revenue through retail sales in stores and online, as well as premium memberships.

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Kiran Kumar Mallick
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80 views1 page

Business Model Canvas

Hamleys is a toy retailer that offers an engaging shopping experience through its worldwide retail stores, websites, and applications. Its key activities include store operations, customer relationships through demonstrations and décor, and inventory management of high-quality toys from brand partners. Hamleys aims to provide an unparalleled interactive experience for customers through demonstrations in stores and videos online. Its value proposition is this unique shopping experience and easy returns. It generates revenue through retail sales in stores and online, as well as premium memberships.

Uploaded by

Kiran Kumar Mallick
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS

Store Operations High Quality and child safe Toy Demonstrations Parents of children from
Store Executives Customer Relationship toys Attractive store décor different age groups 0-13
Inventory Management Chatbot years
Toy Brands Sales via retail and online Easy Returns Unparalled customer Kids
medium services
Private Label Toy demonstration in stores One-to-one welcome within Offering good discount on Toddlers (15-24 months)
and interactive videos in the few seconds as soon as toys as well as priority time
Franchises online site/portal. customer step-in into the slots Pre-school and elementary
Gaming for families store. Use of CRM tools to ensure (2-5 years)
Online Partner and Launch of online games good after sales and
Collaboration e.g. FirstCry, Online website app should feedback. School (6-13years)
Me&Moms also be created in a way
KEY RESOURCES that the customer feel the DISTRIBUTION CHANNELS
Worldwide retails stores same thing as it is the Retail Stores
Brand Image, Mascot unique selling proposition of Websites and Applications
Hamleys

Stand apart toy store with


unparalled interactive and
demonstrative services
providing customers with an
engaging shopping
experience unlike any other
sources.

COST STRUCTURE REVENUE SOURCES


Retail Stores Profit from retail
Cost of maintain chatbot application/website Sales of various toys from the retail stores, websites and apps.
Salaries of executives Premium membership for the parents with good discount offers on toys along
Maintenance cost of toys available for demonstration for customers to have with priority time slots
touch and feel experience Special Celebration bookings. E.g. Birthday Parties
Marketing and sponshorship
Sanitization of store(Post Covid-19 situation)
Online website and app development and development post covid-19 situation

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