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    Optimizing Business Websites: Rajesh Dorbala

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    Pankaj Sahani
    This document discusses optimizing business websites. It begins by outlining learning objectives related to website optimization, including knowing what it is, why it's important, implementing strategies, and optimizing for search engines. It then defines website optimization as using tools and strategies to improve performance, drive traffic, increase conversions and revenue. Key disciplines in optimization are outlined as SEO, copywriting, analytics, UX design, development, and CRO. Six essential optimization strategies and related tools are also listed, such as optimizing the mobile experience, improving page speed, SEO, testing, and user experience. The document provides an overview of an optimization process involving keyword research, on-page SEO, backlinking, UX, copy

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    Optimizing Business Websites: Rajesh Dorbala

    Uploaded by

    Pankaj Sahani
    24 views9 pages
    This document discusses optimizing business websites. It begins by outlining learning objectives related to website optimization, including knowing what it is, why it's important, implementing strategies, and optimizing for search engines. It then defines website optimization as using tools and strategies to improve performance, drive traffic, increase conversions and revenue. Key disciplines in optimization are outlined as SEO, copywriting, analytics, UX design, development, and CRO. Six essential optimization strategies and related tools are also listed, such as optimizing the mobile experience, improving page speed, SEO, testing, and user experience. The document provides an overview of an optimization process involving keyword research, on-page SEO, backlinking, UX, copy

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    This document discusses optimizing business websites. It begins by outlining learning objectives related to website optimization, including knowing what it is, why it's important, implementing strategies, and optimizing for search engines. It then defines website optimization as using tools and strategies to improve performance, drive traffic, increase conversions and revenue. Key disciplines in optimization are outlined as SEO, copywriting, analytics, UX design, development, and CRO. Six essential optimization strategies and related tools are also listed, such as optimizing the mobile experience, improving page speed, SEO, testing, and user experience. The document provides an overview of an optimization process involving keyword research, on-page SEO, backlinking, UX, copy

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views9 pages

    Optimizing Business Websites: Rajesh Dorbala

    Uploaded by

    Pankaj Sahani
    This document discusses optimizing business websites. It begins by outlining learning objectives related to website optimization, including knowing what it is, why it's important, implementing strategies, and optimizing for search engines. It then defines website optimization as using tools and strategies to improve performance, drive traffic, increase conversions and revenue. Key disciplines in optimization are outlined as SEO, copywriting, analytics, UX design, development, and CRO. Six essential optimization strategies and related tools are also listed, such as optimizing the mobile experience, improving page speed, SEO, testing, and user experience. The document provides an overview of an optimization process involving keyword research, on-page SEO, backlinking, UX, copy

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    OPTIMIZING BUSINESS WEBSITES

    Rajesh Dorbala
    Learning Outcomes
    - By the end of this session, you will be able to:
    - Know what is website optimization
    - Know why is website optimization important
    - Make website optimization work
    - Implement important optimization strategies
    - Optimize websites for search engines
    - Deploy website optimization tools
    - Create website optimization checklist
    What is Website
    Optimization?
    - Website optimization is the process of using tools, advanced strategies,
    and experiments to improve the performance of your website, further
    drive more traffic, increase conversions, and grow revenue.
    - A holistic website optimization approach combines a variety of disciplines
    to make sure your website performs ideally in all areas:
    • SEO
    • Copywriting
    • Analytics
    • UX Design (Frontend)
    • Web Development (Backend)
    • CRO/Landing Page Optimization.
    Why Is Optimization Important?

    Internet has become a


    Internet has become a Internet has taken over
    go-to destination to find
    place where consumers the role of “asking a
    information on local
    make buying decisions friend”
    businesses

    CRO can maximize the


    SEO generates targeted
    number of leads and
    traffic from interested
    sales generated through
    buyers
    organic traffic
    HOW DOES
    WEBSITE
    OPTIMIZATION
    WORK?
    6 Essential Website Optimization
    Strategies
    Strategy Tool
    Optimizing the mobile experience https://search.google.com/test/mobile-frie
    ndly
    Improving page speed https://tools.pingdom.com/
    Search Engine Optimization https://search.google.com/search-console/
    about
    Tailoring website copy to drive
    conversion
    A/B and Multivariate testing https://vwo.com/tools/
    Optimizing User Experience https://vwo.com/tools/
    On-Page SEO
    (Google Search
    Keyword
    Console, Ahrefs,
    SEO research
    Screaming Frog,
    MarketMuse)

    UX: Improve
    page speed and Backlinking
    experience (Ahrefs)
    (Pingdom)
    UNDERSTAND YOUR ANALYZE CURRENT IMPROVE
    TARGET MARKET USER-BEHAVIOR USABILITY

    Optimize your
    Site for Sales
    and USE COPYWRITING USE A/B TESTING TO IMPLEMENT CART

    Conversions
    BEST PRACTICES DEVELOP BEST ABANDONMENT
    LANDING PAGES AND REMARKETING
    CAMPAIGNS

    USE PUSH
    NOTIFICATIONS TO
    REACH ENGAGED
    USERS
    Questions? [email protected]

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