Albert Bandura
Albert Bandura
Albert Bandura
Albert Bandura’s
Social Learning Theory
Blessie JHONA Ranshell Michelle
illiana
Group 5
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Workshop
Introduction
Social learning theory
Social learning theory
emphasizes on the
focuses on the
importance of
learning that occurs
OBSERVING and
within a social
MODELLING THE
context.
BEHAVIOURS,
ATTITUDES and He stressed the
EMOTIONAL
importance of
REACTIONS of
observational
others.
learning, imitation and
modeling.
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Who is Albert
Bandura?
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Albert Bandura
Born on December 04, 1925
Canadian, American
Studied at University of British
Colombia and University of Lowa
Researched and taught at Stanford
Elected President of American
Psychological Association in 1974
Famous for research on social
learning theories.
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Basic Social Learning Workshop
Concepts
Observational Learning – people
can learn through observation
Intrinsic Reinforcement – mental
states are important for learning
The Modeling Process – learning
does not lead to a change in behavior.
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Observational Learning
Live model: Involves an actual individual
demonstrating or acting out a behavior.
Verbal instructional model: Involves descriptions
and explanations of a behavior.
Symbolic model: Which involves real or fictional
characters displaying behaviors in books, films,
television programs, or online media.
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Intrinsic Reinforcement
a form of internal reward, such as pride,
satisfaction and a sense of accomplishment.
Modeling Process
Not all observed behaviors are effectively learned. Factors involving both the model and
the learner can play a role in whether social learning is successful.
The following steps are involved in the observational learning and modeling process:
Attention
Retention
Motor reproduction
Motivation
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Go for
it!
THANK
YOU!
GREAT
!
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