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Shoe Polish

The document presents findings from a survey on shoe polish usage. It finds that liquid polish is the most popular type at 36% while wax polish is the least popular at 12%. Most users polish their shoes daily at 70% and are dissatisfied with the shine duration, seeking a polish that lasts longer and is easier to use. There is a need for a tissue-like polish product that can clean, shine, and last all day for busy schedules.

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Glen D'penha
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547 views30 pages

Shoe Polish

The document presents findings from a survey on shoe polish usage. It finds that liquid polish is the most popular type at 36% while wax polish is the least popular at 12%. Most users polish their shoes daily at 70% and are dissatisfied with the shine duration, seeking a polish that lasts longer and is easier to use. There is a need for a tissue-like polish product that can clean, shine, and last all day for busy schedules.

Uploaded by

Glen D'penha
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTED BY A2 GROUP.

INTO EXISTENCE FOR HUNDRED OF YEARS POLISH FORMULAS WERE INTRODUCED IN THE 20TH CENTURY . SHOE POLISH INCREASE IN LEATHER AND SYNTHENTIC SHOE PRODUCTION.

 MODERN

 POPULARITY IN

WAX BASED : 26% 13% 24%

LIQUID BASED: CREAM BASED:

AEROSOLS: 23%

WAX AND TALLOW POLISH FORMULAS USED IN 20TH CENTURY  NATURAL SYNTHETIC MATERIAL USED TODAY.
 

STAINS YOUR TROUSERS LEAVES STAIN ON YOUR SHOES VERY GREESY NOT EASY TO USE

THE BANANA TOUCH

OLIVE SHINE

ILL EFFECTS OF CHEMICAL USED IN MAKING SHOE POLISH ON HUMAN HEALTH.

WHAT IS YOUR PROFESSION?


profession
student working profesional businessman

14 22

64

WHAT KIND OF SHOE DO YOU WEAR?


type of shoes

both 40%

leather 44%

sport shoes 16%

TYPES OF POLISH
liquid cream wax

36% 52%

12%

CLEANING AND POLISHING

WEEKLY 14% ALTERNATE DAYS 16%

DAILY 70%

SATISFACTION WITH THE SHINE

YES 30%

NO 70%

satisfaction level
14 12 10 8 6 4 2 0 1 2 3 4 5

Sales
YES NO

16%

84%

Column2

BOTH 36%

COBBLER 20%

SELF 44%

SHINE EFFECT

15-20 MIN 20% WHOLE DAY 10% COUPLE OF HOURS 70%

MAINTENANCE OF SHOES

CANT SAY 34%

100-200 42%

200 AND MORE 24%

OK 10%

GOOD 10%

BAD 80%

Sales
YES NO

26%

74%

Series 1

NO

YES

0 Series 1

10 YES 9

15

20

25 NO 31

30

35

NO, 22 YES, 28

Sales
SHOE POLISH KIT POLISH AND BRUSH NONE

14%

20%

66%

6 MONTHS 32%

MONTHLY 30%

QUARTERLY 38%

DISSATISFACTION WITH THE PRODUCT CUSTOMERS ARE LOOKING OUT FOR A SHOE POLISH WHICH WOULD LAST FOR A LONG TIME AND EASY TO USE GIVES GOOD SHINE TO SHOES AND EASY TO CARRY..

AS PER TODAYS BUSY SCHEDULE , CUSTOMERS WOULD REQUIRE A PRODUCT , WHICH WOULD ACT LIKE A TISSUE..WHEN YOU SWEAT YOU USE A TISSUE , WHICH ALSO MAKES U FEEL FRESH.SIMILARLY A TISSUE WHICH CAN BE USED TO CLEAN ,PROVIDE SHINE ,HANDY TO USE AND CAN LAST FOR A WHOLE DAY.

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