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Ansoff

Kodak is undergoing a transformation to reinvent its products and discover new marketing methods to return to its original 1880s vision. It launched a new photography platform in Singapore used by Uber and delivery services. Kodak is focusing on emerging markets like China and India, and after collaborating with H&M plans to produce a men's winter wear capsule collection to diversify its business and recover losses.

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Alvaro
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35 views3 pages

Ansoff

Kodak is undergoing a transformation to reinvent its products and discover new marketing methods to return to its original 1880s vision. It launched a new photography platform in Singapore used by Uber and delivery services. Kodak is focusing on emerging markets like China and India, and after collaborating with H&M plans to produce a men's winter wear capsule collection to diversify its business and recover losses.

Uploaded by

Alvaro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ANSOFF Matrix Examples

Kodak is under the process of change. The


primary objective of this transformation is to
PRODUCTS bring back the company’s original vision of
Existing New the 1880s by reinventing the product to
MARKET PENETRATION PRODUCT DEVELOPMENT discover new marketing methods.
STRATEGY STRATEGY
-Increase production -Modifications to existing  Two years ago Kodak has launched its new
capacity products technology platform in Singapore to
Existing

-Increased marketing - Launch new products commission photographers for shoots.  The
investment -Research and development new platform is named as “Kodak Kit” and it
 -Enhanced distribution -Strategic partnerships is used by Uber and delivery.
MARKETS

-Competitive pricing  -Product quality


-Acquiring competitors Kodak is focusing on the development of its
business in emerging countries like China
MARKET DEVELOPMENT DIVERSIFICATION STRATEGY and India are the most significant emerging
STRATEGY markets with a triple annual growth rate.
-Vertical diversification After the U.S and Japan, China is considered
-Regional expansión
-Horizontal diversification as one of the biggest photographic industry.
New

-International expansión
-Diversification towards a
 -New customer
new business
segments The film company has decided to diversify its
 -Mergers and acquisitions
-Brand awareness business to recover the incurred loss. As
 -Customer education Kodak has decided to enter the Chinese
market, it has further decided to collaborate
with Swedish textile retailer H&M  in Hong
Kong. Through this collaboration, the
company is planning to produce a capsule
series of men’s winter wear. 

www.presentationgo.com
ANSOFF Matrix Examples

Kodak is under the process of change. The


primary objective of this transformation is to
PRODUCTS bring back the company’s original vision of
Existing New the 1880s by reinventing the product to
MARKET PENETRATION PRODUCT DEVELOPMENT discover new marketing methods.
STRATEGY STRATEGY
-Increase production -Modifications to existing  Two years ago Kodak has launched its new
capacity products technology platform in Singapore to
Existing

-Increased marketing - Launch new products commission photographers for shoots.  The
investment -Research and development new platform is named as “Kodak Kit” and it
 -Enhanced distribution -Strategic partnerships is used by Uber and delivery.
MARKETS

-Competitive pricing  -Product quality


-Acquiring competitors Kodak is focusing on the development of its
business in emerging countries like China
MARKET DEVELOPMENT DIVERSIFICATION STRATEGY and India are the most significant emerging
STRATEGY markets with a triple annual growth rate.
-Vertical diversification After the U.S and Japan, China is considered
-Regional expansión
-Horizontal diversification as one of the biggest photographic industry.
New

-International expansión
-Diversification towards a
 -New customer
new business
segments The film company has decided to diversify its
 -Mergers and acquisitions
-Brand awareness business to recover the incurred loss. As
 -Customer education Kodak has decided to enter the Chinese
market, it has further decided to collaborate
with Swedish textile retailer H&M  in Hong
Kong. Through this collaboration, the
company is planning to produce a capsule
series of men’s winter wear. 

www.presentationgo.com
www.presentationgo.com

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