Welingkar - (2 semester project)

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Name: Neeti A Sah

Roll No : HPGD/AP19/3159

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 Index
Particulars Pages

News Wire
3-23

We tube
24-35

We lounge 36-44

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 Newswire
Welingkar - (2 semester project)
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 Newswire 1. Subject: 4 Main Objective of Digital Marketing

Specialization: Marketing

Digital Marketing is the use of the various mediums such as: internet, mobile devices, social media,
search engines, and other channels to reach your prospective consumers.

 Different methods of Digital Marketing

• Search Engine Optimization (SEO)
• Social Media Marketing
• Paid Advertising
• Affiliate Marketing
• Email Marketing

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 4 Main Objectives of Digital Marketing
• Increase direct Sales
• Maintain a continuous flow of new leads
• Reduce the cost of acquiring new customers
• Keep the customer engaged in your brand

 Conclusion
• digital marketing is one of the crucial mediums of marketing your products and services. It offers you the
ability to reach out to a large population at minimal cost with extremely detailed targeting.
• It has the capacity to transform your business for better!

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 Newswire 2. Subject: 3 Keys to Content Marketing

Specialization: Marketing

• Content marketing is a marketing technique of creating and distributing valuable, relevant and
consistent content to attract and acquire audience – with the objective of driving profitable customer
action.
• It is actually both pleasant and effective; 82% of consumers feel more positive about a company after
reading custom content

 Key #1: Content marketing must provide something useful to the recipient.
• industry trend tracking
• news synopses and analyses

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• productivity tips
• advice and “How-To” instruction
• survey results
• best practice checklists
• personal experience

 Key #2: Content marketing must engage interest.

 Key #3: Content marketing must inspire trust.

• In content marketing, what you provide to your audience must be valuable and offered in good faith.
• Faulty information does not inspire trust, so make sure your facts are always flawless and that any advice
is sincere.

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Newswire 3. Subject: The Future of Email Marketing: Trends and Prediction for 2020

Specialization: Marketing
• Email marketing has an impressive ROI if done right. Studies show that for every dollar spent on
your email marketing campaign, you can get up to $44 as your ROI. This is 44 times more than
other marketing channels like TV ads

 Here are some major points to invest in Email Marketing in 2020

• 59% of marketers get the most ROI from their email marketing campaigns
• Emails influence the decision-making process of 59% of consumers
• 49% of customers have no problems with receiving emails from their favorite brands
•  61% of customers prefer to be informed of products and services through email instead of other
mediums

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 Trends and Prediction
• Accessible Content in Email
 - Alt text for images
- Semantic HTML
- Bigger line spacing
  - Larger font sizes
- Clear visual hierarchy in the email content
• User-Generated Content
• Interactive Email Elements
• AI and Email Marketing
• Mobile First
• Quality over Quantity
• Brand Stories and Authenticity
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 Newswire 4. Subject: Top 10 SEO factors to Improve Website Position

Specialization: Marketing

 To increase your website traffic and impressions, Here are top 10 factors that boost your
search engine ranking.
• Posts that meet the needs of search engines
• Appropriate language
• Search-friendly type and colors
• The right imagery
• The right click
• The right icons

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• Quality browsing
• The appropriate fonts
• Cater to the devices users use
• Write with confidence
 Summary
These top 10 factors are much more important for being first in line at an organic search engine
listing. Your website’s ranking is determined not by demand from the search engines but by how your
content positions on sites that people have to look up, and that’s where you need to improve

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 Newswire 5. Subject: VIRTUAL ATM SKIMMING NEW THREAT TO BUSINESSES: SYMANTEC

Specialisation: E-Business

• Virtual ATM skimming: Means form jacking attacks where cyber criminals inject malicious code
into retailers' websites to steal shoppers' payment card details.

• As per new report that states: with ransomware and cryptojacking, cyber criminals are now raking
in millions with formjacking.

• By a latest report by "Internet Security Threat Report (ISTR) which says on an average, more than
4,800 unique websites are compromised with formjacking code every month globally.

• Symantec blocked more than 3.7 million formjacking attacks on endpoints itself in 2018,
detections occurring during the busiest online shopping period of the year - November and
December.

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• Data from Symantec's says "Global Intelligence Network", the largest civilian threat intelligence
network in the world, which records events from 123 million attack sensors worldwide, blocks 142
million threats daily and monitors threat activities in more than 157 countries.

• By conservative estimates, cyber criminals may have collected tens of millions of dollars last year,
stealing consumers' financial and personal information through credit card fraud and sales on the
dark web," the report noted.

• With more than 380,000 credit cards stolen, the British Airways attack alone may have allowed
criminals to net more than $17 million.

• Although cryptojacking activity peaked early last year, it declined by 52 per cent throughout the
course of 2018.

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 Newswire 6. Subject: What are Landing Pages? Uses, Advantages and Examples

Specialization: Marketing

• In these article it is explained about landing page, its uses and advantages. Landing page is a web
page which are directed from an advertisement. It is used for lead generation and are designed in
a way to convert targeted visitors into sales.
 Importance & Uses of Landing Pages:
• The landing page is the page where all users or visitors are directed from ads through Adwords,
Facebook, Email, etc. Both revenue and conversions can be increased with the help of a good
landing page.
• Hubspot research says that both B2B and B2C companies gets advantages of landing pages. The
research also says that 40 landing pages generates 120% leads wherein those who have less than
5 landing pages. More the number of landing pages indexed in search engines which helps your
websites SEO.

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• Landing pages is used for promotion of your new products and to get email newsletter subscribers, etc.
• It helps to generate lots of useful data which will help you to improve your landing page in future.
• A good landing page also helps you while you run PPC ads which will help you for getting better results
and more sales.
• Examples: Hubspot - They are very famous for marketing blogs & tools, they have designed landing
pages for the same.
• In this Email Marketing landing page, Hubspot have only one CTA (call to action) and no other
distractions. They have explained the features of their product with relevant graphics and at the end,
there is an image of a person to give a more personalized feel to the user.

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 Newswire 7. Subject: IS IT INTRAPRENEURSHIP OR INNOVATION?

Specialization: Innovation

• Intrapreneurship and innovation are intrinsically linked ideas.

• We are relying on the thinkers, creators and mobilizers to share their inspiration and find ways to
integrate that value into organization.

• Dr. Irena Yashin-Shaw stated - “Innovation is a word for the organization, whereas
intrapreneurialism is a word for the individual – it resonates because it is engaging and
empowering.”

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• Dr. Irena Yashin-Shaw also states that there are seven steps that a company needs to take to
intrapreneurialism.

• The first step is to start identifying intrapreneurs and after that we need to take steps to empower
them (giving them permission, training, and processes), but another way that one can support
intrapreneurs is simply to take obstacles out of their way.

• Good innovation managers should even be working with HR to find ways to create environments
that are constantly enriching the lives of employees and innovators company-wide, because an
investment in innovation skills for all employees is an investment in the entire innovation
portfolio.

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 Newswire 8. Subject: Future of Mobile Marketing

Specialization: Marketing
 Learnings:
A very informative article on Mobile Marketing and its effects in coming years. Its explained that with
the help of past marketing fads and current techniques the future of mobile marketing is clear.

Lets have a look on some of the insights for future of Mobile Marketing:
• More Effective Targeting of Consumers
• Deployment of Bots Replacing Human Interaction
• The Proliferation of Artificial Intelligence in Automated Decision Making
• Voice Search

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• Fast Loading Websites
• Mobile Advertising

Few experts from the industries share their view on future of mobile marketing.

Lisa Kalfus (VP marketing, Wente Vineyards) says that in next coming years mobile marketing
will become an integrated part of one of the marketing mix.

Vikram Raichura added - “SMS price increase will actually benefit brands as volumes will
become less and your message will get more attention. SMS has become more powerful now”

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 Newswire 9. Subject: How to Increase Website Traffic?

Specialization: Marketing
• If we have a website or planning to have a website then we always think and do research on how
to increase the online presence and attract a good traffic to our website. We plan accordingly to
grow more traffic and become famous digitally.
• We make websites to inform a large number of audience about our product and services. So this
will happen once we create awareness through various social platforms and marking plans.
• This article is telling us various tips to create awareness of our website and its content in the
citizens and increase website traffic to your site to expand your business or for your self-
employment.

 Tips to Increase the awareness of your website

• Use Social Media
• Invest Time

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• Advertise your Expertise
• Don’t Be a Loner
• Specialize
• Focus on SEO
• Reply to Comments
• Add Good and Original Images
• Great Content
• Promote Content
• Attractive Design

Above tips will help every business person to create an awareness among the people ant their target
audience all over the world.
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Newswire 10. Subject: BRAND BUILDING PROCESS – HOW TO BUILD A BRAND?
Specialization: Marketing
• Brand building is a very significant and crucial part of the overall business strategies. As a
successful brand building process helps the brand to outshine and became known to large
audience. It also helps the brand to become unique among its competitor.
• Its an ongoing and long process which defines company and its features to the targeted audience.
• The successful Brand Building Process is a continuous, consistent, and an ongoing process owing
to the tough and ever-growing competition in the market and the brands need to make a constant
impact on the minds of the customers with their latest offerings of products and services.
• The message and content provided has to be simultaneously all across the social platforms, media,
newspapers, commercial, packaging, etc.
• The importance of a Brand Building Process:
• It connects the brand and customer emotionally.
• Once the brand is well known, the sales become more faster.

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 The steps of Brand Building Process :

Define the target audience :

• We need to define our target audience. Its very important for every brand to know and figure their
audience. So this way they can also know the problems facing by their customers.

Work on the brand mission :

• The company’s management and promoter need to sit together and work on the brand’s mission.
Upon the arrival of the brand’s mission statement, the company needs to embrace it across all the
channels and make the overall market and customers aware of the same through the promotional
tools and tactics.
 We-Tube Project
Welingkar - (2 semester project)
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 1.Newspaper Marketing - Strategies and Examples

Media and Advertising

• Businesses frequently turn to newspapers to market and advertise their offerings because of the
medium’s ability to reach large numbers of people on a regular basis.

• But newspapers also have marketing needs to promote their brand, boost readership and take a
competitive stance in the marketplace.

• Newspaper marketing is most trending than the magazines in India, also in next coming 5 years.
Newspaper are going to rise higher than any other marketing and advertising platform source.

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• The reasons for newspaper advertising is still ever shining in India because in the rural, 2-tier areas
where now literacy rate is increasing, newspaper has become their major source of engagement
platform and source of day to day information.

• The print business works in two segments - Newspaper and magazines. Newspaper are classified
into regional languages and general/business news.

• Ways to Market Your Newspaper” recommends using real readers for in-house newspaper ads
marketing the ways local residents use their trusted newspaper

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 2. E-Waste
Common
• Electronic waste or E-waste is a term we use for electronics product that are unwanted, non-working or
obsolete.
• India is the 5th highest in producing of E-waste in the world. Maharashtra must be more alert as nearly
20% E-waste comes from our state.
• Hazards of E-waste:
• Electronics waste affects nearly every system in the human body because they contain a plethora of
toxins.
 E-waste growing problem:

• We need to manage the growing E-waste. The consistent advance in new designs are making the old
designs of machines or electronics into waste.
• E-waste disposals impact human health in 2 ways:
• -Food chain issue
• -Direct Impact on Workers.
 Solve the E-waste problems:
• To solve the problem we need to start the education and need to make changes in our lifestyles and
habits.
• We need to recycle every unused product. It is possible if taken efforts.
• E-waste management mantra: Reduce, Reuse and Recycle. This will help everyone to decrease the amount
of E-waste on a national level.
• E-waste Management:
• In developing countries like India, waste treatment facilities exist for the sole purpose of generalizing
profit.
• Recyclers obtain E-waste at subsidized rates or in donation & sell it off in the local market for hefty profit.
 India E-waste Scenario:
• India generates around 2 million tones off e-waste annually.
• It is growing at a rate of 25%.
• Only 5% of India’s total e-waste gets recycled.
• E-waste : confronting the risk
• Strict implementation of rules.
• We need to have easier access to e-waste collection centers.
• Training to recyclers.
• Stop child labour in waste collection.
• Government has attempted and had made some policies to address the issue in the last few years. For eg:
• Regulation was introduced in 2008 & 2011 for the formal sector.
• The import of electronic waste was banned in 2010.
 3.MICE Tourism
Travel and Tourism

• The term "MICE" in the context of travel is an acronym for meetings, incentives, conferences, and
exhibitions.

• The MICE market refers to a specialized niche of group tourism dedicated to planning, booking,
and facilitating conferences, seminars, and other events, which is a big moneymaker in the travel
industry.

• Whether you're looking to organize a group outing for your company's employees (incentive) or
you want to organize a big event focused on the latest innovations in your field (conference), MICE
travel agents can help you book your itinerary.

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 Components of MICE Travel

• MICE travel involves a number of components, and agents working in this field must provide a full
range of travel and conference services for large and small groups and events of shorter and
longer duration.

• The International Association of Professional Congress Organizers defines a meeting as any

number of people coming together in one place for a particular activity, which can be a one-time
event or recur regularly. Simply put, meeting travel refers to organizing any number of people for
such a meeting, which means it could also include a company sporting trip.

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 4. Stress Management
Common

• It may seem like there’s nothing you can do about stress. The bills won’t stop coming, there will
never be more hours in the day, and your work and family responsibilities will always be
demanding. But you have a lot more control than you might think.

• In fact, the simple realization that you’re in control of your life is the foundation of managing
stress. Stress management is all about taking charge: of your lifestyle, thoughts, emotions, and the
way you deal with problems. No matter how stressful your life seems, there are steps you can take
to relieve the pressure and regain control.

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 Why is it so important to manage stress?

• If you’re living with high levels of stress, you’re putting your entire well-being at risk. Stress wreaks havoc on
your emotional equilibrium, as well as your physical health. It narrows your ability to think clearly, function
effectively, and enjoy life.

• Tip 1: Identify the sources of stress in your life

• Tip 2: Practice the 4 A’s of stress management - The four A’s – Avoid, Alter, Adapt & Accept

• Tip 3: Get moving

• Tip 4: Connect to others

• Tip 5: Make time for fun and relaxation

• Tip 6: Manage your time better

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 5. Power of Subconscious Mind
Common

• Activating the Power of the Subconscious Mind: The untapped power of the subconscious mind
can lead you to new success in your personal life and business life. Discovering how to turn your
thoughts into positive and implementing the law of attraction into your daily life can take you to
new heights.

• In order to fully understand the power of your unconscious mind, you first need to understand the
difference between your unconscious and your conscious mind. Your conscious mind is the
awareness you have in the current moment.

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• Your Conscious Mind: This is your awareness of your surroundings, your current thoughts and emotions, the
physical sensations in your body, whether or not you’re hungry, and so on. Your unconscious mind is any
information that is below the threshold of your current awareness.

• Your Subconscious Mind:Examples of your subconscious are memories, beliefs, fears and subjective maps of
reality. The thing with your unconscious mind is it’s very powerful and can, without your awareness, direct the
course of what you do in your life.

• Because of this, you must learn to choose our thoughts effectively, because your thoughts, both conscious and
unconscious, due to the Law of Attraction, are what are creating your current experience of reality—including
your level of success in every area of your life—work, financial, relationships, health, and happiness.

• Ask, Believe, Receive - Controlling Your Subconscious With This Formula

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We-Lounge Project
Welingkar - (2 semester project)
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 1. Ms. Sunita Pai – Hospitality Consultancy

 Professional Journey

• Hospitality and F&B Consultant (food & beverages)

• Has an Extensive Experience of over 30 years.

• A track record of managing eight 5 Star Restaurants

• Currently he is running Sunit Pai Consultancy and aims to turn businesses into Profit yielding businesses.

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 Learnings

• Need to understand & learn Management if you truly want to do something of your own.

• Talent is learning the proper fundamentals of handling the resource (Men/Women at work)

• Just reading books will not help in professional life. Trying and testing is the way (personal experience)

• He says “Dream & Dream Big” If you Dream Big you will work hard to achieve it.

• Set a goal, put a Time Frame. If you fail to achieve that with in the time frame, give up that goal. Always have Plan B
ready.

• Always be open to learnings.

• Hospitality is 3-4 largest industries in USA. In india it is still treated as low trade.

• Different aspects of an individual assement?

• First Impression of the person matters. (firdt 30 seconds of the meeting)

• Education and knowledge is just 20% of the game whereas 80% is the Impression that you built.
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 SWOT of the Industry

• Strength: - Good Future, Longitivity, New technology .

• Weakness: - Collaboration, Big Capital, Personalized business

• Opportunity:- Plenty, Risk with returns

• Threats: - Spent Big Capital

• Manpower challenges.

• Quality Staff, Retention and attrition.

• According to Sunit Pai whatever you do in life…

• Have confidence, Job satisfaction

• Be ready to learn and hold risk

 2. Mr. Neelesh Talathi- CEO – Pepperfry.com
• With over 20years of experience.
• Worked with Uniliver, Vedanta and currently is the CFO at Pepperfry.com
• He has also worked with leading MNC’s in Aisa Africa & UK in regional and global roles.
• After finishing with education Neelesh was first working with Hindustan Unilever
• 18 years with Unilever, Neelesh had to make a choice for himself to continue or to stay back & do
something big under the same roof
• That is when he joined Vetanta. (worked at a designation of CFO)
• Since past 2 years he is been working with Pepperfry.com as a CFO
• He believes in working around structure.
• The next step in terms of professional achievement for Neelesh is to make Pepperfry a billion
dollar business. Also to list it on stalk Market.
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 Learning
• Neelesh believes - First Impression of the person matters. (firdt 30 seconds of the meeting)
• Punctuality is the Key to Impression.
• Confidence and articulation.
• Always have the Curiosity to learn.
 About the E-Commerce Industry
• INDIAN ecommerce is about 25billion Dollars
• He says this 25billion will rise upto 200 billion within next few years.
 SWOT of the Industry
• Strength: -Built the experience of ecommerce, Price transparency.
• Weakness: - Infrastructure (referring to poor network in india).
• Opportunity:- 1.2billion people all of opportunity.
• Threats: - To Change a Country of Traders in to ecomm
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 ManPower challenges.
• Manpower challenge is quite less in ecomm. The only challenge here is to retain people.
 Conclusion
• 5 years from now Technology will be the Game changer. Human will be replace by Machine.
• Keeping passed up with Technology will win the Market. Because Customer is the King.
 3. Ms. Padmini Misra – CPO & Global head HR at Cox &
Kings
 Professional Journey
• Worked with the Taj Group for 17years
• She was the member of first team India in GE, Handling migration and integration of business from USA
to India.
• Worked for GE (General Electric)
• She has also helped Wipro in acquiring Spectra mind (she set up things from scratch)
• When in the Role of a HR she was able to Train 15,000 staff within 12 Months.(In Aditya Birla Retail ltd.)
 Learning
• Padmini Misra believes in “Being Realistic”
• Learning step by step is the Key.
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 About the Global HR Industry
• When talking about the Company an HR has to contribute in the long-term blueprint of the Company.
• Understanding that HR is the need and Backbone of a company
• Challenges
• Getting the best fit for the role.
• Training and retention
• Ms Misra believes that her biggest strength all these years has been execution.
• According to her the weakness is her assertive behavior.

 Conclusion
• Ms Misra says “At the end of the day its just the Confidence and the conviction that talks about you”

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Thank You!