Scribd
Upload
54 views21 pages

Wallace Iis4 PPT 06

Uploaded by

Laila Ayman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
54 views21 pages

Wallace Iis4 PPT 06

Uploaded by

Laila Ayman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 21

Introduction to Information Systems

Fourth Edition

Chapter 6
Developing a Digital Presence:
Websites, Social Media, and
Mobile Apps

Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Learning Objectives
1. Digital presence strategy
2. Website information architectures
3. E-commerce
4. M-commerce
5. Website marketing
6. Web 2.0

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Digital Strategy (1:2)
• Inform or entertain • Influence audience
audience

• Sell products or • Facilitate offline


services relationships

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Digital Strategy (2:2)
• Inform or entertain • Influence audience
audience

• Sell products or • Facilitate offline


services relationships

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Building the Website
• Uniform resource locator (URL)
• Domain name system (DNS)
• Hypertext transfer protocol (http://)
• File transfer protocol (ftp://)
• Top-level domain

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Managing Domain Names
• Internet Corporation for Assigned Names and
Numbers (ICANN)
• Legal disputes
• Cybersquatting and typosquatting

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Website Design

• Hierarchical
architecture
• Multidimensional
architecture
• Sequential
architecture

Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
User Interface Design
• Usability
• Web accessibility
Figure 6.7 Tips for effective user interface design.

Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Software Development Strategies
• Web browser
• Hypertext markup language (HTML)

Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Interactive Websites
• JavaScript
• AJAX
• W3C

Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Content Management Systems
• Content management
• Cascading style sheets (CSS)

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
E-Commerce
• Online transactions Figure 6.14 Details about the
• Security website’s security. Note the “https://”
• Trust protocol in the URL, indicating
transmission is encrypted.

SOURCE: United States Social Security, Administration.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Mobile Devices and M-Commerce
• Why mobile matters
• Designing websites and apps for mobile devices
• M-commerce and mobile payments

Figure 6.16 Tips for mobile-friendly design.

Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Digital Marketing (1:2)

• Search engine • Search terms and


optimization key words

• Page rank and • Search engine


relevance scams

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Digital Marketing (2:2)

• Search engine • Search terms and


optimization key words

• Page rank and • Search engine


relevance scams

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Web Advertising (1:2)
• Click-through rate (CTR)
• Target advertising

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Web Advertising (2:2)
• Search portals
• Social marketing challenges
Figure 6.18 Search engine market shares.

SOURCE: From Search engine market shares, WWW.netmarketshare.com.


Copyright © 2019 by Net Applications.
Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Web 2.0
• Crowdsourcing
• Expanding data
• Learning web

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Summary
1. Digital presence strategy
2. Website information architectures
3. E-commerce
4. M-commerce
5. Website marketing
6. Web 2.0

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
LinkedIn Case
• Business model
• Major revenue lines
• Microsoft acquired 2016 for $26.2 B
• Early mistakes corrected

Long description is available in notes, Press F6.


Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved
Copyright

Copyright © 2021, 2018, 2015, 2012 Pearson Education, Inc. All Rights Reserved

You might also like