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Lecture 16 MGNM571

This document provides an overview of strategic management and implementation. It defines strategic implementation as the managerial tasks of putting a newly formulated strategy into action. The document outlines the strategic management process and discusses why strategies fail, the characteristics of strategic implementation, barriers to implementation, and the interrelationship between strategy formulation and implementation. The key goals are to define strategic implementation and provide conceptual understanding of related concepts.

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Devyansh Gupta
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60 views14 pages

Lecture 16 MGNM571

This document provides an overview of strategic management and implementation. It defines strategic implementation as the managerial tasks of putting a newly formulated strategy into action. The document outlines the strategic management process and discusses why strategies fail, the characteristics of strategic implementation, barriers to implementation, and the interrelationship between strategy formulation and implementation. The key goals are to define strategic implementation and provide conceptual understanding of related concepts.

Uploaded by

Devyansh Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MGNM571

Corporate Strategy &


Entrepreneurship-I

RAJEEV GUPTA

1
LEARNING OBJECTIVES

1 You will be able to define the nature of


strategic Implementation.

2
Strategic Management Process

Environmental Strategy
? ?
Scanning Formulation
Conceptual overview

The Environment - GOAL


Implementation Levers:
“Threats & Opportunities”
 Organization structure
 Systems and processes
 People and rewards

Management’s values & Strategic Leadership:


STRATEGY
attitude toward risk
 Lever and resource
allocation decisions
 Develop support among
stakeholders

Organization’s resources
and capabilities -
“Strengths & Weaknesses” Performance
Strategic Management Process

Environmental Strategy Strategy Evaluation &


Scanning Formulation Implementation Control

Strategies by themselves do not lead to action, they in a sense, a


statement of Intent.
Strategy Implementation

• It concerns the managerial exercise of putting a freshly chosen


strategy into place.
• Implementation tasks are meant to realise the intent.

• “Making strategy work is more difficult than the task of strategy


making”
• By Lawrence G. Herbiniak

6
Why Strategies Fail

• There are three reasons strategy fails to execute.


• They are:
1. Company initiatives are not aligned with strategy
2. Company processes are not aligned with strategy
3. Employees and stakeholder fail to engage
Characteristics of Strategy Implementation

• Action orientation
• Comprehensive in scope
• Demanding varied skills
• Wide-ranging involvement
• Integrated process

8
9
Barriers to Strategy Implementation

• An inability to manage change


• Poor or vague strategy
• Not having guidelines or a model to guide implementation efforts
• Poor or inadequate information sharing

10
Interrelationship of Formulation & Implementation

11
12
• A generation ago, a “Kodak moment” meant something that was worth saving and
savoring. Today, the term increasingly serves as a corporate bogeyman that warns
executives of the need to stand up and respond when disruptive developments
encroach on their market.

13
THANK YOU

RAJEEV GUPTA

14

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