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Ansoff Matrix

Tesla uses market penetration extensively by selling existing electric vehicles and power storage products to existing markets. It engages in new product development infrequently due to high costs. Tesla is evaluating entering new markets like India and has used diversification in the past by expanding from only electric vehicles to also producing solar panels and roof tiles. Carrefour can increase market penetration through raising production capacity, marketing investments, and distribution channels. It develops new products through modifications and launches to existing goods. Carrefour may enter new markets through research, international expansion, and building brand awareness. Diversification options include vertical and horizontal growth as well as mergers and acquisitions.

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Reenad Alshuaily
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67 views11 pages

Ansoff Matrix

Tesla uses market penetration extensively by selling existing electric vehicles and power storage products to existing markets. It engages in new product development infrequently due to high costs. Tesla is evaluating entering new markets like India and has used diversification in the past by expanding from only electric vehicles to also producing solar panels and roof tiles. Carrefour can increase market penetration through raising production capacity, marketing investments, and distribution channels. It develops new products through modifications and launches to existing goods. Carrefour may enter new markets through research, international expansion, and building brand awareness. Diversification options include vertical and horizontal growth as well as mergers and acquisitions.

Uploaded by

Reenad Alshuaily
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Ansoff Matrix 

By: Reenad, Fatma and Amnah 


Tesla inc. 
• This strategy involves selling
existing products to existing
Market penetration  markets. Tesla uses market
penetration strategy extensively.
• This strategy implies the
development of new products to
sell to existing markets. Tesla
Product engages in new product
development  development infrequently. This is
mainly due to overly high cost of
new product development in
electric vehicles and power
storage sectors.
• Market development strategy
involves finding new markets for
existing products. Tesla is
evaluating several new markets to
enter, India being in the shortlist. 
Market development  Indian market would be a
strategically appropriate decision
for the electric automaker,
considering rapidly growing
economy of this country.
• When following diversification
strategy, businesses develop new
products for new markets. Tesla
has used diversification strategy
during past years. The company
was started only as electric
Diversification 
vehicles manufacturer in 2003
and later changed its name from
Tesla Motors Inc.
Carrefour
Increase production capacity: Increased production
capacity will allow Carrefour to reach more
customers within the same market

Increased marketing investment:The Carrefour can


Market penetration  also increase its investment in marketing and
advertising activities to increase market penetration

Enhanced distribution:New and enhanced


distribution channels and strategies will allow the
Carrefour to reach new consumer segments and
consumer groups in the same market – which may
have been inaccessible previously
Modifications to existing products: The Carrefour can
introduce modifications and improvements in existing
products to offer consumers new and enhanced offerings

Product Launch new products:The Carrefour also often engages in


R&D activities to understand and identify new points of
development  consumer demand

Product quality: The company can also engage in new


product development through introducing different quality
products in the same market
Research and development: The Carrefour
should invest in research and development
to identify possible new markets and
consumer segments for its products

International expansion: International
Market development  expansion will allow Carrefour to access
different consumer groups, and increase
its overall share of the pie

Brand awareness: Building brand


awareness is important to help the
company reach new consumer segments,
and increase visibility
Vertical diversification: This means that the new product
developments and launches by the Carrefour would be
similar to and categorized under existing product groups
and categories.

Horizontal diversification: Horizontal diversification occurs


Diversification  when the Carrefour decides to introduce and engage with
new product developments and launches that are not
associated with the existing products

Mergers and acquisitions: One of the ways through which


the Carrefour may explore conglomeratic growth of
entering new businesses is through mergers and
acquisitions

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