Coke Vs Pepsi Marketing Mix
Coke Vs Pepsi Marketing Mix
Coke Vs Pepsi Marketing Mix
Rajkamal Paroha
Presenters
Rajkamal Paroha
History of Pepsi
Pepsi has been bringing fun and refreshment to consumers for over 100 years. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898. Pepsi can be found in nearly 200 countries around the globe.
History of Pepsi
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo, and PepsiCo is the American Multinational Company and world leader in convenient snacks, foods and beverages with revenues of more than $43 billion and over 198,000 employees.
Product of Pepsi
BRANDS OF PEPSI
BEVERAGES
Product mix
Product mix include 4 p Product. Price Place Promotion
Product
There are many product of Pepsi. Pepsi Beverages includes 4 product linesPepsi 7up, Mirinda, Mountain Dew. These four product line cover the m ajority of the market areas.
Price
Pricing is a big part of the marketing mix.
The company is renowned to bring the price down even up to half if needed.
The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly.
Place
It can mean a geographic location, an industry, a group of people ( segment) to whom a company wants to sell its products. Pepsi when entering a new market does not go in alone but it looks for partners and mergers.
Promotion
Promotion is one of the four aspects of marketing. Promotion comprises four subcategories: 1. Advertising 2. Personal selling 3. Sales promotion 4. Publicity and public relations
Tests of Liquidity
Coca cola Company
Current assts Current liabilities Inventory 17,551,000 13,721,000 2,354,000
2009
Pepsi Company
Current Assts Current Liabilities Inventory 12,571,000 8,756,000 2,618,000
2009
Tests of Liquidity
Test of liquidity Pepsi
2009 Coke 2009
1.6 1.4
Current ratio
1.43
1.27
Quick ratio
1.13
1.10
Tests of Solvency
Coca cola Company
Current assts Current liabilities Total assts Total debt Shareholder equity 17,551,000 13,721,000 48,671,000 23,872,000 24,799,000
2009
Pepsi Company
Current assts Current liabilities Total assts Total debt Shareholder equity 12,571,000 8,756,000 39,848,000 23,044,000 16,908,000
2009
Tests of Solvency
Test of solvency Pepsi 2009 Coke 2009
1.6 1.4 1.2 1 Working capital ratio
0.095
0.078
Solvency ratio
1.36
0.96
Tests of Profitability
Pepsi Company
Operating income Annual interest Net income Total Revenue Sales
2009
8,044,000 397,000 5,946,000 43,232,000 43,232,000
2009
1,780,000 84,000 1,715,000 7,510,000 7,510,000
Tests of Profitability
Test of profitability Pepsi 2009 Coke 2009
25 20
21.19
15 10
Profitability ratio
0.13
0.22
5 0
0.15
pepsi
coke
Presented by Fayza
15
10
0 Current ratio Pepsi co Coke co Column1 1.43 1.27 Quick ratio 1.13 1.1 Working capital 0.095 0.078 Solvency ratio 1.36 0.96 Debt Profitabili Turnover coverage ty ratio ratio 20.26 21.19 0.13 0.22 1.08 0.15
Low Profitability
Any Question