Irfan Iqbal
Irfan Iqbal
Irfan Iqbal
WHAT IS LETTER?
ALSO
TYPES OF
WHAT IS LETTER
This is in reference to your letter dated {date}. I have received your {payment
request/demand note/job offer, etc.} and plan to act on it by {date}. As mentioned in your
letter, I will also {mention specific details from the letter}. I have attached a {mention
relevant documents} to {state purpose of documents}.
If you have any more questions or concerns, you can reach me at {contact information}. I
look forward to being of service.
Thank you for your {continued support/time and consideration/cooperation}
Sincerely,
{Your Name}
{Job Title}
{Company/Institution Name}
3.SALES LETTER
A sales letter is a written pitch to attract potential customers to a product or service.
The goal of a sales letter is to show a customer how your business will benefit them.
When a consumer thinks about meeting their needs, they are less focused on the idea
of a business transaction, which can lead to a sale.
Businesses use sales letters in both online and print formats. Sales letters are a form of
direct marketing that can be effective if they are composed using techniques and
strong content. They allow businesses to make a personal connection with current or
prospective customers.
Sales letters are usually written for any of the following reas
TO
INTRODUC
ED NEW
PRODUCTS
TO
ANNOUN
TO CE NEW
ANNOUN TO INFORM
SERVICES CONSUMER
CE NEW &
ACCOUNTANCY
LIMITED BUSINESS
OFFERS CHANGES
4.Order Letter
An order letter is a formal letter written to confirm the list of items you would
like to purchase. The purpose of an order letter is to provide the
manufacturer or distributor with instructions in detail.
See to that you use a polite and professional note. Specify all the
required details without missing out on anything in order to avoid any
sort of confusion. Show that you trust the recipient and thank them for
their service. Do not hesitate to get in touch with the recipient in case of
any queries. The letter should be signed by the sender.
Order Letter Example
Subject: Order for 200 copies of Science
Dear Sir / Madam
As per our discussions on ________ (meeting date), we are happy to set
an order for 200 copies of the Science book by _______ (writer) for
M.COM for the( AIOU)on the following terms and conditions:
1.The price of each book will be Rs __XXXX____ (inclusive of all taxes)
2.Shipment will be made within 7 days from the order date.
3.Order not delivered as per the above conditions, the order stands
cancelled.
Please find attached cheque number ___XXXX_______ dated _0/00/0000
for Rs _XXXX_ towards advance for the order.
With Regards,
(Name of signing authority)
5 Complaint Letter
1.No response.
2.The customer is always right.
In the first situation, if the company has a policy of no
response, then the writer needs not to write any response to
the complaint. In the second case, if the company has the
policy that customer is always right, the same type of
already prepared letter is filled up with the name and contact
details of the receiver and an apologetic expression is sent to
the customer with the assurance that soon he will
compensated for his loss. However, the third type of letter is
written very carefully. It may have two types of expressions.
One in case of finding the company at fault but still, it is a
simple apologetic letter and assurance of providing the lost
goods and avoidance of such losses in the future.
7.Collection
Letter
Collection letter is not a single letter but a series of letters
written to the customer, whose accounts are overdue but
there is a chance that at the same time, the amount might
have been sent by the customer when the letter is written.
Moreover, the customer may have some crucial problems
including social problems, health problems, family
problems, or even financial problems. That is why; the
experts suggest sending 3-5 reminders to the customer
with the name of the company, date and the payable
amount
Types of Collection Letter
xxxxx
xxxxxx xxxx
00000000000000
xxxxxxx
9.
.
(xxxxx)