Threat To Iphone

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Threat to iPhone 12 in

Smartphone Market
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Apple’s position in
Highly Competitive
Smartphone Market
 Monopoly in providing the Apple’s iOS,
which no other smartphone company can
provide.

 On the basis of how global demand and supply are


interacting, overall, the smartphone industry has
oligopolistic market structure. The market has few
major players.

 The barriers to entry in the smart phone industry are


not formed by the market players,
Pricing of Jointly-
Owned Compliments

 The monopoly of iOS and the featured brand of Apple


has followed the indifference principle like any other
commodity in a competitive market.
 Apple recently targeted the pricing strategy to
maximize its profit and highlight its CSR strategy
regarding the climate change initiatives by removing
the charging adapter from the phone package. The
strategy of pricing of Jointly-owned compliments
worked somehow for Apple .
Concept
 A monopoly is a specific type of economic market
structure. A monopoly exists when a specific person
or enterprise is the only supplier of a particular good.
 An oligopoly is a market form wherein a market or
industry is dominated by a small group of large
sellers.
 Barriers to entry; economies of scale, patents, access
to expensive and complex technology, and strategic
actions.
 The principle of indifference is a rule for assigning
epistemic probabilities.
 The indifference principle refers to the proposition that
unless people are special in some way, nothing can
make them happier than the next best alternative.
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