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100 Yen Sushi House

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CASE 3.

1: 100 YEN SUSHI HOUSE


1. Prepare a service blueprint for the 100 Yen Sushi House operation
 The service blueprint for the 100 Ye Sushi House operation is
2. What features of the 100 Yen Sushi House service
delivery system differentiate it from the competition,
and what competitive advantages do they offer?

 The main differentiating factor of 100 Yen Sushi


House is its production-line approach to food
preparation and service. Even the customers are
included in the production line. The rate at which
customers enter the restaurant, remove dishes from
the food train, and leave the restaurant determines
the flow of the delivery process.
This "pull" system that originates directly from the
customers' inputs gives 100 Yen a competitive advantage
because it allows the cooks to match the preparation of
particular foods to the demand for them, thereby
eliminating waste. 100 Yen's method of food delivery
reduces the number of personnel needed to serve
customers and this feature represents a competitive
advantage.

The restaurant has also differentiated itself from most


other establishments by offering each of its items at the
same price, but varying the size of the item according to
its cost. This arrangement simplifies the customer-billing
procedure and, here again, 100 Yen realizes savings in
personnel costs.
3. How has the 100 Yen Sushi House incorporated the
just-in-time system into its operation?
 One way that 100 Yen has incorporated the JIT system is
making agreements with vendors who deliver fish several
times each day. Because it receives fish only when it is needed,
the restaurant does not need refrigerators for storing an
inventory of perishable items and, consequently, more space is
available for customers. Another feature of JIT that 100 Yen
practices is making quality the responsibility of every
employee instead of leaving it to be "inspected in" by selected
"quality inspectors." For example, all employees are charged
with the task of monitoring the prepared sushi and removing
the "old" dishes from the serving train. Because the sushi is
not made to order, 100 Yen does experience some waste, but
the trade-off between the time that is saved and the waste can
be turned to the management's advantage by giving careful
attention to customer demand
 . 100 Yen also uses a kanban system (empty space on the
conveyor) rather than a push system. In general, the
attention of all employees to the delivery of a quality service
and the responsiveness of management to customer
demand are both indicative of a successful implementation
of the just-in-time philosophy. 4. Suggest other services that
could adopt the 100 Yen Sushi House service delivery
concepts. Other organizations that could use the 100 Yen
technique include baking cookies for shopping mall
customers, delicatessen restaurants, specialty cafes and bars
that are located close to their suppliers, and refreshment
concessions in amusement parks. One student recalls a
cafeteria that had three circulating self-serve dishes. This
system eliminated a bottleneck in the delivery of the service
and replacing unused dishes each time they rotated behind
the wall ensured quality
4. Suggest other services that could adopt the 100 Yen Sushi
House service delivery concepts.

 Other organizations that could use the 100 Yen technique


include baking cookies for shopping mall customers,
delicatessen restaurants, specialty cafes and bars that are
located close to their suppliers, and refreshment
concessions in amusement parks. One student recalls a
cafeteria that had three circulating self-serve dishes. This
system eliminated a bottleneck in the delivery of the
service and replacing unused dishes each time they
rotated behind the wall ensured quality.

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