Busog Meal
7P’S
1. PRODUCT 5. PEOPLE
2. PLACE 6. PACKAGING
3. PRICE 7. POSITIONING
4. PROMOTION
PRODUCT
DESCRIBE THE PRODUCTS QUALITY
1. HOME-MADE AND COMMERCIALIZE FRIED RICE
-this is the main ingredient of our product.
It contains a plain rice, sliced meatloafs ,
sliced eggs,and peas.
2. COMMERCIALIZE MEAT PRODUCTS
- all meat that we will serve is
commercialize just like tocino, siomai, tuna
and hotdog.
3. Home- made drinks
- the package meal won't be completed if we dont
have beverages. This drink can be categorized as fruit
cocktail and blue lemonade.
2. HOW MANY VARITIES OF THE SAME
PRODUCT DOES THIS BRAND OFFERS?
DESCRIBE EACH.
- In one package meal we offer 4 products to it.
1. Fried Rice 3. Egg
2. Meal 4. Drink or beverages
- Tocino
- Siomai
- Tuna
- Hotdog
PLACE
1. WHERE ARE THE FACTORIES/ MANUFACTURING
OUTLETS LOCATED?
- As of now, ‘cause our business is just about to start the
manufacturing is located in our house in Dasmarinas, Cavite.
2. WHERE CAN THESE BRANDS BE BOUGHT?
- BUSOG MEAL can be bought In Congressional Integrated Senior High School
that located at San Agustin 2 Dasmarinas, Cavite.
3. HOW ARE THE THE PRODUCTS TRANSPORTED TO THE
SELLERS?
- As a beginner entrepreneur, we are the sellers of our own
products. Basically, we don’t transport it to the sellers, but we
transport it to the place where we sell it.
PRICE
1. HOW MUCH DOES THE PRODUCT OF THIS
BRAND COST?
- Our product costs P 50.00 each package. So in your P 50.00 you
can make yourself full.
2. IS THERE PROMO PRICING?
- Yes it has. Promo pricing will be applied to our repeated
customers. Especially those customers who aren‘t
conditioned to expect discounts.
3. IS THERE DISCOUNT FOR BULK BUYING?
-Yes there is a discount for bulk buying. The discount can be apply depends
on the quantity of the product that the customer will bought.
Example: Every 10 pieces of a customer will
bought has a discount of 3%.
PROMOTION
1. WHAT IS THE TAGLINE OR MARKETING SLOGAN OF
THE BRAND?
- The tagline of our brand is “ A full stomach is the best way to a brighter
future. ”
2. WHERE IS THE BRAND ADVERTISED?
- Our brand is advertized through tarpaulin and a simple
menu.
3. WHO ENDORSES THE PRODUCT?
- The persons that endorses this product are:
LILIA, JENNY FAITH P.
SANTIBAÑEZ, RUEL NICKO
BACOLOD, JOHN VINCENT
4. ARE FACTORY TOURS ENCOURAGED?
- Since our business is not starting yet factory tours are not
encouraged. Our business is just a small business and we don’t
have yet a formal place to manufactured with.
5. DOES THEIR WEBSITE PROVIDE RECIPES, CRAFTS,
GAMES, ETC?
- Busog Meal doesn’t have a website yet since it is a new business, but
sooner or later it will have and we will provide a little introduction of it,
the recipes, crafts and many more.
PEOPLE
1. WHO USES THE BRAND?
- All Senior High students of Congressional Integrated
High School uses this brand.
WHAT ARE THE TESTIMONIALS ABOUT THIS .2
?BRAND
- As of now we don’t get any testimonials or feedbacks yet since
our business is new and haven’t started yet.
PACKAGING
1. DESCRIBE THE PACKAGING OF THE PRODUCT.
- The packaging our product is simple. For the Rice, Egg, and the Meal we
will use a portrait box with handle so the customer can carry it easier. And for
the drink, plastic cup with cover so it won’t spilled.
2. DESCRIBE THE DURABILITY OF THE PACKAGING.
PORTRAIT BOX WITH
HANDLE
- It is made of paperboard, thicker than the ordinary paper, so eventhough it is
raining the food inside won’t be affected.
PLASTIC CUP WITH COVER
- Obviously this is made of plastic so it won‘t easily break it. It is also beautiful
because you can see the inside, especially our drink is fruit cocktail and blue
lemonade.
POSITIONING
1. WHERE IS THE PRODUCT SOLD?
- The product sold at Congressional Integrated High School,
because it is the only place where we sell our products.
2. WHAT PLACE IN THE SUPERMARKET/MARKET IS THE
GOOD SOLD?
- There is no good sold in the supermarket or market because we didn’t
plan to sell there.
- The place wherein our product is in good sold will be in Congressional
Integrated High School.
THANK YOU ALL
FOR LISTENING TO OUR
PRESENTATION
