CREATIVE

CONFIDENCE
Partners A and B.
*A first

To do: Design a better wallet

the ideal wallet

6 mins
EMPATHY
1
 Empathize: how??
designers approach empathy...
without judgement
with a beginner's eye
with curiosity
optimistically
respectfully
Empathy: When you FEEL what the other person is
feeling. When you can MIRROR their expression, their
Design something for your partner
• Gain empathy with them
• design the wallet
– interview partner B about their wallet
– What you carry in your wallet, why you carry
those in your wallet.
– take note

– Interview 1
 Interview 2

Implicit (3
Explicit
minutes)
• given or • ask 5 why
obvious questions?
DEFINE
What does this boy need?
Needs
–are human physical and emotional
necessities
–capture the goals and motivation for
whom you are designing
–are verbs, not nouns
(opportunities, not solutions; ladder
vs to reach)
 Insights
–the “why” response
to the need
–apply your
expertise and make
inferences
 Articulate your current point of view

• do on your own, base on the interview

• To do:
– describe your partner based on the interview
 3. Inventory possible NEEDS

partner description

Things he/she is trying to do: (needs) (verbs)

Ways they want to feel (insights)

3 mins
4. Define a
problem
Statement
 Point of view
statement

User: teenager

Need: to eat healthy food

Insight: certain nutrients are necessary for

physical and cognitive health and
development
user: a ninth grade student
new in school

need: to feel socially

accepted while eating
healthy food
Insights: in her crew, a
social risk is more
dangerous than a health
risk
 specific user

deep need
Look at
your lists surprising finding

just choose one from the

many of your created points
IDEATE
brainstorm: how?
Defer judgement
go for VOLUME
one conversation at a time
be visual
HEADLINE
Build on ideas of others
Stay on TOPIC
encourage wild Ideas
5. Sketch five(5) ways
to meet your user's
need
6. Share your solution
and capture feedback
• pick your favorite idea and think about how
would it look like?
 PROTOTYPE
- (a representation of your idea)

Then TEST

do this for 8 mins

TEST
Overview
Collaboration
How do you develop
empathy with the
community?
Two(2) tools
Observation
Interview
 P – People

O – Objects
1.
E – Environment
Observation
M – Messages

S – Services
Understanding POEMS
What do you observe in this scene?
 Go to the Classroom and
open ELA 0A- POEMS.

You have 30 mins to accomplish

ELA 0A -POEMS.

This is an individual task. Be sure to

turn in your answers.
2. Interview
• Opportunity to dig & dive
deeper into the inner thoughts &
feelings

• Clarify/rationalise observations
Type A Qs Type A
Qns

Type B Qns
3 Roles in the interview team

Interviewer Note Taker Observer

Probes with Takes down all Observes with
“tell me more…” interview data in POEMS
“share …” verbatim framework
What should we ask and how should we ask?
IDEATION
Creating a range of ideas and concepts around your relevant
research findings using suitable ideation tools, then evaluate
them and select the best possible design concept.
 “We fear the judgement of our peers and we are
embarrassed to show our ideas to those around us and this
fear causes us to be conservative in our thinking.”

- Tim Brown, Founder of IDEO

 Brainstorming Must-haves
Ideate using Post-its. 1 idea on 1 sticky note.

Explain the idea in phrases: Sketch & annotate:

Loud bell to
Personal warn
Coach coach who approaching
provides danger
guidance
danger!
SCRIBBLE SAY SLAP
 Go to the Classroom and
open ELA 0B- 100 Uses.

Think of other uses upto 100 or more

of/for a

1. spoon (Geodetic 1101)

2. eyeglass (Geodetic 1102)
3. egg tray (Geological 1101)
4. Necktie (Geological 1102)

Ideate. Brainstorm. No repeating of

answers. Look at how creative you and
your classmates are.
• You have three deliverables for week 3 until
week 4:
1. Essay (reflection/essay in gforms)
https://docs.google.com/forms/d/1p0m4iooDni_pbJ0WQB27Rk3kwcK9V0mPw-8FjDu1ZRY/edit?
usp=sharing

2. ELA 0A (good for 30 mins)

3. ELA 0B (good for 30 mins too)

But all is to be submitted until the end of the class.

This marks the end of week 3.

You may continue further to see week 4 and 5

targets. Better start early and finish early.
 Week 4
1. You will be divided into teams, and will work
as a team. Teams to be provide thru a post in
our gClassroom.
2. You may use any communication means, but
the use of google jamboard for the ideation is
strongly suggested.
 Time for
Experiential Learning Activity!

Also, let us consider this the

Project Launch.
1. Go to ENGG 401 GClassroom
2. Look for the posted ELA 2.
3. Read everything first before you
do other things or before you
continue reading the presentation.
Done reading?
Sure??? Then, lets go!
After reading, you might have questions. Some of
them might be answered here.

Q: What do you mean with “Project launch”?

A: Remember the final requirement? The one with a
1)prototype, to be presented on a virtual gallery
walk (expo), and 2)write up(Written report) for
submission during the semesters final week? That is
the Project. And as we launch it today, you will start
working on it. It is a semester long project, and the
first steps could be done as presented here.
Q: So what do we need to do?
A: You need to conduct an interview, transcribe
the result, divide them into clusters, with
insights, up to your final need statement.
(from weeks 3-4--> interview, transcribing, group meetings;
week 5--> submission of the documentation and presentation in class)

Take note: That has to be documented. From

your meetings, to your agreed upon discussions.
*(group targets ---> when to do the tasks, how to do the tasks ,who to interview, what
question to ask, when to meet for the transcribing of the interview results, to use
jamboard?, who would be assign on the documentation?)
**(Usually the first question I tell my student to ask is “what is the common problem
they encounter in your community”, then build on the answer thru continuous why
questions)
Q: do we already need to submit a
prototype? or do the testing?
A: Not yet. I will tell you when is the time
allocated for the conduct of the prototype.
Also, some actions need approval. There will
be guides provided along the semester.
Q: What is jamboard? Why do we need to use this?

A: Jamboard is similar to using a sticky note. You

can use this for virtual ideation with all your
groupmates synchronously. You will see on the
following slides, sticky notes we use during face to
face workshops.

I will give you steps as to how to use or do

Jamboard.
 MAKING SENSE OF THE INTERVIEW DATA

Transcribing Sharing Synthesising Clustering Generating

Need
statement

Identify data What was The top 5 (or Support the Use insights to
point from the significant more) discoveries/fin determine
interview from the discoveries dings with what the users
interview? /interesting data points need in
One data per findings/ relation to the
post it insights of Reduce project area
the assumptions
project/user
Within the interview team Within the group
 Insights = what I found out and
understood deeply about my target user
in the context of my project scope.

Insights = when I can answer more WHY

questions about my target user in the
context of my project scope.
ATTRIBUTES OF A GOOD NEED STATEMENT

• It is NOT a solution.
Bad example: I need money to fund my projects with
the community.
Better example: I need opportunities to network to
sustain my community projects.

• It addresses a gap.

• It addresses your project statement.

 Not a direct
answer to the Which of the following is a good need statement?
solution – allows
room for ideation
1. I need a comfortable learning environment.

A comfortable
learning
environment does 2. I need a spacious room with a user-controlled
not restrict temperature system for my learning.
solutions to just
physical settings
3. I need a job that will give me stable income so I can feed
my family of 5.
I need a job (solution)
is different from I need
to be employable.
4. I need to be employable now and in future.
Verify the insights to
support your need
statement
 N ee d
a ke good use
IDENTIFYING INSIGHTS & NEEDS I need to m hile I wait
w
of my time

Insight
e fe e l in g that
I don’t li k
w as ti ng time
Cluster He
ader I am
asted time
W
PERSONAS
To create a profile which will serve as a
reference & inspiration throughout the
solution development
Personas are more than just demographic information, a persona needs
to capture the person’s behaviour, beliefs, motivations & pain points.
 ea s
0 i d
> 3 i n s
0 m
How many >3
ideas?
CONCEPT DEVELOPMENT

A process of
stringing disparate
ideas to a strong
concept, forming a
big picture.
Face-to-face set up allows us to do this things. Still, we do it virtually, and ideation is still
possible.
1. You have to have atleast 30 sticky
notes as interview results.
2. Cluster them and use another
color for cluster header. In this photo,
these are the violets. Former SE Intro
to Engg students cluster them into
environmental sectors (air, water,
land) or fields of specialization (solid
waste eng, environmental engg, etc)
or community age groups, or waste
streams (air, water , land, noise). or
many other ways which your
interview results will reveal. Color
yellow green here are the insights.
3. Choose one among them as the
focus and to turn into a need
statement. Here, it is the color red.
You need to turn the
rants/stories/needs into a need
statement which this presentation
provides a guide.
 Document!

You will submit a word/doc file which you will present

too as we meet on the 5th week.

The presentation will focus on the jamboard output

and the need statement, but the submission will cover
all that are significant to the completion of the task.
PROTOTYPING
Prototyping is about
communicating your
concept in the form of
a User’s Experience
Sample workshops
WHY PROTOTYPE?

$ Cost of an
Error FAIL OFTEN. Un-expected
FAIL BETTER. Discovery –
too late!
SUCCEED SOONER.

Prototype,
Fail &
Learn here

Project Timeline
 Types of Prototype
• Low-fidelity prototypes
• Paper Prototypes
• Sketches
• Journey maps
• Behavior maps
• System flow diagrams
• Story boards
• Low-fidelity prototypes
• interactive prototypes
• digital prototypes
• coded prototypes
Forms of Prototypes - Physical Models
Sketches/ Maps/ Layouts
Forms of Prototypes - Storyboards
Consider using
storyboards to help you
illustrate the details of
your user experience
Forms of Prototypes – Role Play & Physical Models
Sample Prototypes
at the Dept Gallery
Walk
Fields of Specialization for Sanitary Engineering
1. Solid Waste Management
2. Environmental Engineering
3. Public Health Engineering
4. Plumbing and Sanitary Science as Applied to Buildings
5. Water Supply Engineering
6. Wastewater Engineering

Fields of Specialization for Civil Engineering

1. Transportation Engineering
2. Geotechnical Engineering
3. Structural Engineering
4. Water Resources Engineering
5. Construction and Project Management
Field : Solid Waste Management
Field : Water Supply Engineering

Subfield: Alternative Water

Resource/Rainwater Harvesting Subfield: Irrigation/Agriculture
Field : Water Supply Engineering
Subfield: Water Filter Technologies
Field : Water Supply Engineering
Field : Solid Waste Engineering
Field :
Environmental
Engineering
Subfield:
Air Pollution
Field : Environmental Engineering
Field : Water Resources Engineering
Supply Engineering

Subfield: Alternative Water

Resource/Rainwater Harvesting Subfield: Irrigation/Agriculture
Field : Water Resources Engineering
Field :
Transportation
Engineering
 Field :
Transportation Engineering
 Field :
Transportation Engineering
Structural Engineering
Geotechnical Engineering
> Build
prototype.
> Gather
feedbacks.
> Iterate.
HOW TO GATHER FEEDBACK?

1. Present your concept:

a. Problem/Issue to be tackled
b. Persona & Need Statement
c. Concept & Prototype

2. Seek feedback:
a. What works for you?
b. What doesn’t work for you?
c. How could this be better?
TIPS FOR PRESENTING YOUR CONCEPTS

• Do not ‘sell’ – Stay factual; allow your

audience to make their own decisions

• Do not defend - Let the user freely express

his/her opinions

• Invite the participant to help improve the

idea or give additional critique
 An opportunity to solicit feedback
GALLERY WALK from users early in the Design Process
Gallery Walk