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Tell whether the given statement is a Quantitative Methodology or
Qualitative Methodology. Explain your answer for each item.
1. Preference for specific design control for procedural bias.

2. Primary reliance on researcher to deal with procedural bias.
3. Preference for statistical summary of results.
4. Preference for narrative summary of results.
5. Preference for holistic description of complex phenomena.
6. Much attention to assessing and improving reliability of scores obtained
from instruments.
Activity 1: Pick Me
Directions. Choose three (3) qualitative research title from the box below then fill
the “Qualitative Research Table”.
Qualitative Research Table

* The Pursuit of Happiness: An Exploration of the Effects Of State Unemployment and
Inflation Rates on Subjective Well- Being in the Philippines
* Dynamic Embedding and Speculation: A Cointegration Analysis of Food Prices
* The Effect of Variety –Seeking in Store Choice on Brand Seeking
* The Impact of net neutrality and what could possibly happen in the future
* The role of quarantine in current epidemiological practices
* The effect of public relations in corporate organizations
* Relationship Between Volunteering and General Happiness
• Importance of palliative care for patients of terminal diseases
• Role of teacher in multicultural education
How where you able to identify which is qualitative research?

Defining Qualitative Research
-A type of educational research in which the

researcher relies on the views of participants; asks
broad, general questions; collects data consisting
largely words (text) from participants,; describes and
analyzesthese words for themes; and conducts the
inquiry in a subjective, biased manner.
Quantitative Research
A type of educational research in which the researcher

decides what to study; asks specific, narrow questions;
collects quantifiable data from participants; analyzes these
numbers using statistics; and conducts the inquiry in an
unbiased, objective manner.
Qualitative Research focuses on:
*Gaining insights on and an understanding of the

individual’s perception of events
*Concerned with in-depth descriptions of people on
events and their interpretation of experiences
*The research is to synthesize the patterns and the
theories in the data
Not limited by existing theories but must be open to
new ideas and theories
Major Characteristics of Qualitative Research
Naturalistic Inquiry
- Studying real-world situations as they unfold naturally; non-manipulative,
unobtrusive, and non-controlling ;openness to whatever emerges.
Inductive Analysis
- Immersion in the details and specifics of the data to discover important
categories, dimensions and interrelationships.
Holistic Perspective
-The whole phenomenon under study is understood as a complex system that is
more than the sum of its parts; focus is on complex interdependencies not
meaningfully reduced to a few discrete variables and linear.
Qualitative data
Detailed, thick description ; inquiry in depth; direct quotations capturing
people’s personal perspectives and experiences.
Personal Contact and Insight

-The researcher has direct contact with and gets close to the people,
situation , and phenomen under study; researcher’s personal experiences
and insights are important part of the inquiry.
Dynamic Systems
- Attention to process; assumes change is constant and ongoing whether the
focus is on an individual or an entire culture.
Unique Case Orientation

- Assumes each case is special and unique;the first level of inquiry is being
true to, respecting, and capturing the details of the individual cases being
studied;
Context Sensitivity
- Places findings in a social, historical, and temporal context; dubious of the
possibility or meaningfulness of generalization across time and space.
Emphatic Neutrality
The researcher’s passion is understanding the world in all its complexity-
not proving something, not advancing personal agenda, but
understanding ; the researcher includes personal experience and emphatic
insight as part of the relevant data.
Design Flexibility
- Open to adapting inquiry as understanding deepens and/or situations
change;avoids getting locked into rigid designs ; pursues new paths of
discovery as they emerge.
Characteristics of a Qualitative Research
Human understanding and interpretation- data analysis results show an

individual’s mental, social, and spiritual understanding of the world. Human’s
view on their experiences to events.
Active , Powerful, and Forceful- Changes occur often in every stage of a

qualitative research, gradually unfolds or reveals itself in accordance with
your research objectives.
Multiple Research Approaches and Methods- allows to approach or plan your

study in multiple ways, applies to all research types
Specificity to generalization- specific ideas lead to a general understanding of

something
Contextualization – involves all variables, factors , or
conditions affecting study
Abounds with words and visuals- words come in big

quantity
Internal Analysis- study people’s perception or views

about your topic
Types of Qualitative Research
Case Study-involves a long time study of a person, group, organization, or

situation.
Ethnography-study of a particular cultural group to get a clear understanding

of its organizational set-up and life style.
Phenomenology-refers to the study of how people find their experiences

meaningful.
Historical Analysis- understand the connection of past events to the present

time.
Grounded Theory- development of theory directly based and grounded in the

data collected by the researcher.
Activity 2: Describe Me
Direction. Identify the characteristics being describe.

1.Words , words , and words are used often.
2.An individual’s understanding to the experiences in
event.
3.Specific ideas lead to a general understanding of
something.
4.Changes occur often in every stage of a qualitative
research.
5.Involves all variables , factors, or conditions affecting the
study.
Match column A with column B . Choose the letter of the
correct answer.
A B
1.Grounded Theory a. Psychological
effects
2.Historical Analysis b. History
3.Phenomenology c. Experiences
4.Ethnography d. Group, culture
5.Case Study e. New Theory
Types of Qualitative Research
Directions. Identify the type of Qualitative Research used
1.Disrupting Neoliberal Discourse in Critical Sustainability

Education
2.The lost knowledge of employees retiring.
3.Post traumatic Growth in Breast Cancer Patients.
4.Mental well being of patients from ethnic minority
groups during critical care.
5.Philippine’s Political Party Sytem: Then and Now

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Tell whether the given statement is a Quantitative Methodology or

Qualitative Methodology. Explain your answer for each item.

1. Preference for specific design control for procedural bias.

Qualitative Research Table

How where you able to identify which is qualitative research?

-A type of educational research in which the

A type of educational research in which the researcher

*Gaining insights on and an understanding of the

Personal Contact and Insight

Unique Case Orientation

Human understanding and interpretation- data analysis results show an

Active , Powerful, and Forceful- Changes occur often in every stage of a

Multiple Research Approaches and Methods- allows to approach or plan your

Specificity to generalization- specific ideas lead to a general understanding of

Abounds with words and visuals- words come in big

Internal Analysis- study people’s perception or views

Case Study-involves a long time study of a person, group, organization, or

Ethnography-study of a particular cultural group to get a clear understanding

Phenomenology-refers to the study of how people find their experiences

Historical Analysis- understand the connection of past events to the present

Grounded Theory- development of theory directly based and grounded in the

Direction. Identify the characteristics being describe.

Directions. Identify the type of Qualitative Research used

1.Disrupting Neoliberal Discourse in Critical Sustainability

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