Coaching, Counselling & Mentoring

Coaches of all time

 Lecture outline
 Introduction to coaching, counseling and mentoring.
 Coaching & Covid-19
 Similarities and differences between coaching, counseling and mentoring.
 Differences between psychotherapy and coaching, counseling and mentoring
 Challenges for Managers in today’s context
 Styles of Coaching
 Top Business Coaches
 Sharpen the Saw – Stephen Covey views
 Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” —
Abraham Lincoln
 70% of today’s top performers lack critical attributes essential for their success in future roles.”
 “Sharpen the Saw means preserving and enhancing the greatest asset you have–you. It means having
a balanced program for self-renewal in the four areas of your life: physical, social/emotional,
mental, and spiritual. Here are some examples of activities:
 Physical:Beneficial eating, exercising, and resting
 Social/Emotional:Making social and meaningful connections with others
 Mental: Learning, reading, writing, and teaching
 Spiritual: Spending time in nature, expanding spiritual self through meditation, music, art,
prayer, or service
 Key outcomes related to employees
 Performance improvement
 Training alone can improve performance by 22%, while training accompanied by coaching (i.e
collaborative problem solving, feedback and evaluation) can improve performance by 88%.” -
Harvard Business Review 
 Adult learning
 Personal development/support/and unlocking of personal potential
 How coaching enables leadership change and sustainable impact in organizations, empower & support
leaders and add value to the business?
 “Great leaders show strong self-awareness of their own style and of others; conscious of how it affects
their decision making and those around them, and therefore any need for change. They use this personal
insight to bring conflicting styles together to work in harmony and to reach a resolution on a shared
problem; whereas, Trump is becoming increasingly more combative.
 “A coach and coachee deal in the present, focus on applied strategies to enhance professional
effectiveness, address real-world challenges, and explore insights that objectively expand and
maintain work-life habits” -Michael Bleich
Trends in the coaching industry
1. Embrace the Power of Virtual Coaching
 The ease and accessibility of virtual coaching platforms can open a lot of doors:
 It erases commute time and cost for both the coach and the client; it can be safer when
building a relationship with new clients
 It can create more privacy for both parties
 It can make group coaching much easier and accessible
 Coaches don’t have to limit their market audience to their community‑they can essentially
coach anyone from anywhere in the globe.
2. Reduce Zoom Fatigue
3. Focus on Pre-Work
Pre-work can take the form of questionnaires, diary entries, personal assessments, business
research, performance rating, creating and completing new personal and professional projects,
and creating power points or vision boards.
4. Implement Technology into your Coaching Services
A. 1. Scheduling Software: Squarespace has its own software. It takes the back and forth of texting and finding a time that
works for both of you.
B. 2. Payment Software: Implement up-to-date payment technology to make payment processing easier and more cost-effective.
C. 3. Screen Recording Tools
 5. Sell More Than Just One-on-One Services
 Make pre-recorded video sessions with the content you are most specialized in. Many people are looking for specific
content from experts that they can learn from without the extra time that one-on-one sessions require.
 5.Carve Out Your Niche
 6. Bottom Line
 Measurement is more than essential
 The Growing Demand For Measurable Results
Completion or progress toward individual development plans/action plans.
 • Yearly goal achievement.
 • Pre- and post-360-degree assessment progress.
 • Employee levels of engagement/retention.
 • Promotion or promotability of clients.
 Statistics
 Life coaching is the second fastest-growing industry
in the world with an average yearly growth of 6.7%.

 Globally, the number of life coaches went up by

33% from 2016 to 2020.
 Latin America and the Caribbean region showed the
most growth with a 174% increase while Eastern
Europe was in second place at 40%.
 There are an estimated 4,380,000 coaches globally.
 There are an estimated 1,790,000 coaches in the
US.
 The demand for life coaches is still trending
upwards and the industry is expected to keep
growing at about a 5.4% growth rate.
 The global market size of the coaching industry is
over USD 15 billion.
 Enhanced Focus On Positive Psychology
 especially to the life coaching industry growth.
 The emphasis on positive psychology will help clients to
overcome their mental roadblocks.
 Negative and self-defeating dialogues will be evaluated by the
coach and replaced by positive dialogues.
 Coaching Will Become Less Than A Luxury and become a
Necessity”.
 “Relationship Driven Approach
 The Intersection Of Industry Skills And Coaching Methodology
 Content Over Process
 Are you asking the right insightful coaching questions to your client?
Is your content client-oriented and revolves around his need?
 Digitization Of Coaching
 Agility In Leadership Will Shape Some Of The Amazing Coaches
 Emphasis On Continuous Learning
 Peer Coaching Will Become More Important
 Systemic Coaching Skills
Assumptions about the craft of coaching & mentoring

 About the nature of people, how they learn best

 What is the nature and what are the optimal conditions for change
 What role do our relationships play in helping or hindering
personal/professional development?
 The nature of transformational change
 Focusses on the way in which the coach, mentor and consultant uses
themselves in their work with clients
 Essential role of supervision
 The nature of subsystems & how they impact the practice and craft of
coaching
 Golden threads of practice
 Always more than one client you need to serve
 All real time learning is relational
 Learning is for life not just for courses
 Adult human beings learn best from experiences
 Transformational change becomes systemic when we focus on the shift in the
part of the system we are working with (individual ,team, functions) to jointly
create the shift that is necessary in the wider system
 Supervision is essential for the coach mentor or consultant to remain
effective & continue to develop.
 Evolution of Coaching
 The word “coach” is thought to have originated from the name of a town in Hungary (Koc,
pronounced “kotch”) that used to build carriages in the fifteenth century.
 Hence, a coach is someone that “carries” a student through a particular challenge or hardship by
guiding them through their advice and suggestions.
 The first usage of the word “coach” to refer to a person seems to be in an academic context, at the
University of Oxford in the 1830s.
 Two eminent psychologists, Abraham Maslow and Carl Rogers, were champions of human potential
and leading figures in the field of humanistic psychology
 The concept of the “inner game” was proposed by Tim Gallwey in his 1974 book, The Inner Game of
Tennis. In this revolutionary text, Gallwey suggested that the “inner game” of a player
(psychological attitude) was as important as the “external game” (physical skill and competencies).
In other words, the struggle against one’s own doubts, fears, and self-limiting beliefs was as
important as the struggle against an external opponent.
 Up until the 1970s, Coaching in the business world was simply referred to as ‘counselling.’
 In 1970s NLP was developed by studying the thinking & behavioral skills of effective people.
 Background of Coaching
 The first use of the term "coach" in connection with an instructor or trainer arose around 1830 in
Oxford University slang for a tutor who "carried" a student through an exam.
 The word "coaching" thus identified a process used to transport people from where they are to
where they want to be.
 The first use of the term in relation to sports came in 1861.
 Historically the development of coaching has been influenced by many fields of activity, including
adult education, the Human Potential Movement in the 1960s, large-group awareness training
(LGAT) groups such as Erhard Seminars Training (founded in 1971), leadership studies, personal
development, and various subfields of psychology.
 The University of Sydney offered the world's first coaching psychology unit of study in January
2000, and various academic associations and academic journals for coaching psychology were
established in subsequent years.
 Who Started Coaching?

 Coaching was started by Thomas Leonard, a financial planner from the United States.
 credited as the first to establish it as a profession in the 1980s. He was well-known
for his Coach 100 approach, a concept that helped coaches attract new clients.
 Thomas is also known as the father of coaching, owing to his deep dedication to
various arenas of public coaching. He founded Coach U, the International Coach
Federation, the International Association of Coaching and Coach U.
 Timothy Gallwey: In 1974,– ‘The Inner Game of Tennis” Gallwey distinguishes between
coaching and teaching and how a sports coach can apply the principles of coaching to
other areas of his life.
 John Whitmore: The father of modern coaching, He worked closely with Timothy
Gallwey on his project ‘‘Inner Game.’’ Soon after, he developed his own model of
coaching called GROW (Goal, Reality, Options, What). The model gained immense
popularity and soon became a coaching handbook.
 John Whitmore in ‘Coaching for Performance
 What is coaching and how do we implement it?
 To coach in the English dictionary is stated as “To give tuition or instruction”.
 Thought leader John Whitmore in ‘Coaching for Performance’ suggests that “Coaching is all about a
journey and nothing about instruction or teaching”.
 He also proposes that modern coaching is more clearly represented by Tim Gallwey’s definition, in
‘The Inner Game’ series of books, where he describes performance as ‘potential minus
interference’ and states “Coaching is unlocking a person’s potential to maximise their own
performance” It is helping them to learn rather than teaching them.(Whitmore 1996)
 If a coach can help a player remove or reduce the internal obstacles to their performance, an
unexpected natural ability will flow forth without much need for technical input from the coach.
Coaching therefore includes an attitude of belief in people’s potential.
 Coaching is “asking questions that help people discover the answers, that are right for them .
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a
Better Future for Everyone

 “I discovered Buddha did not set out to found a world religion. He set out to understand
why one suffers. I learned that only through living life’s ups and downs can you develop
empathy; that in order not to suffer, or at least not to suffer so much, one must become
comfortable with impermanence.”
 ― Satya Nadella, Hit Refresh
 “It showed me that you must always have respect for your competitor, but don’t be in
awe.”
 ― Satya Nadella
 “Every person, organization, and even society reaches a point at which they owe it to
themselves to hit refresh—to reenergize, renew, reframe, and rethink their purpose.”
Most common needs generating Coaching Requests

Effective Leadership Behavior's 53%

Communication Skills 41%

Team Impact Behaviors 37%

Managing Personal Transition 34%

Strategic Planning Skills 33%

Developing Individual Confidence 27%

Conflict Management skills 18%

Innovative thinking 13 %
Business Turnaround Skills 7%
Rewarding excellent performance 6%
Coaching , Mentoring & counselling
 Principles in effective training for Adult learners
 They have a need to know why they should learn something before investing time in a learning event.
 Adults enter any learning situation with an image of themselves as self directing, responsible & grown
ups.
 They have accumulated a foundation of life experiences & knowledge that may include work related
activities ,family responsibilities & previous education
 Goal oriented
 Relevancy oriented
 They have a strong readiness to learn those thins that help them cope with daily life effectively .
 Need to be shown respect
 They are more responsive to internal motivates.
 What is coaching?

Coaching is the focused application of skills that deliver performance improvement to the individual’s
work in their organization , through robust support & challenge.
Coaching is defined by ICF (International Coach Federation, US) as partnering in a thought-provoking
and creative process.
It is the process of giving motivational feedback to maintain & improve performance.
It is designed to maximize strengths and minimize weaknesses.
 A coach is a collaborative partner who works with the learner to help them achieve goals, solve
problems , learn and develop.
Coaching involves the belief that the individual has the answers to their own problems within them. The
coach is not a subject expert, but rather is focused on helping the individual to unlock their own
potential. The focus is very much on the individual and what is inside their head.
“To create a high-performance team, we must replace typical management activities like supervising,
checking, monitoring, and controlling with new behaviors like coaching and communicating.” 
– Ray Smith (CEO of Bell-Atlantic)
I absolutely believe that people, unless coached, never reach their maximum capabilities.” – Bob Nardelli
Definition of Coaching
 • “The art of facilitating the unleashing of people’s potential to reach meaningful,
important objectives” (Rosinski, 2003, p. 4)
 • “The art of facilitating the performance, learning and development of another”
(Downey, 2003, p. 21)
 “Coaching is a method of work-related learning that relies primarily on one-to-one
conversations” (de Haan, 2008, p. 19)
 • “Coaching is a human development process that involves structured, focused
interaction and the use of appropriate strategies, tools and techniques to promote
desirable and sustainable change for the benefit of the coachee and potentially for other
stakeholders” (Bachkirova, Cox, & Clutterbuck, 2014, p. 1)
 “Executive coaching is a conversational process that leads to a change in thinking or
behaviour with the aim of improving outcomes in professional contexts” (van
Nieuwerburgh, 2016, p. 3).
 Purpose of Coaching
 The overall purpose of Coaching & mentoring is to provide help and support for people in an increasingly
competitive & pressurized world in order to help them

 Develop their skills

 Maximize their potential

 Improve their performance

 And become the person they want to be.

 
Law of Three clients
 The first client is the individual or the team
 The second is the organization or network of which they are part
 The third client is the purpose of their joint stakeholders to which they are
both in service- their clients , customers and stakeholders.
 Top Business Coaches
 1. Dr. Marshall Goldsmith, Author on Business Management
 2. Tony Robbins, Personal and Leadership Development
 3. John Mattone, Top Authority on Intelligent Leadership
 4. Paul Martinelli, Belief Leadership
 5. Dr. Marcia Reynolds, Organizational Psychologist and Coaching Leader
 6. Dr. Peter Chee, Developer of Coaching Models and Certification Credentials
 7. Michael Bungay Stanier, Author and Founder of Crayon Box
 8. Christy Whitman, Transformational Leader, Celebrity Coach, and Author
 9.  Brenda Bence, International Leader on Branding
 10. Judith E. Glaser, Pioneering Change Agent and Leading Authority on Conversational
Intelligence
 Coaches of all time (Sports )
 Ramakant Achrekar - Sachin Tendulkar's coach
 Pullela Gopichand - Coached players like Saina Nehwal and PV Sindhu
 To establish his coaching academy, he even mortgaged his own house. The academy, where Gopichand now spends most of
his time and energy, has produced some of the best Indian badminton players in the last 8 years, including two Olympic
medal winners in Saina Nehwal and PV Sindhu, and two Olympic quarterfinalists in Parupalli Kashyap, and Kidambi Srikanth.
 Guru Hanuman - Founder of the Hanuman Akhara
 Guru Hanuman is the most revered Indian wrestling coach. After he moved to Delhi in 1919, he established the Hanuman
Akhara, which would soon become most hallowed the training ground for wrestlers around the country.
 OM Nambiar - PT Usha's coach
 He is the first ever winner of the Dronacharya award.
 When he was an Air Force officer, OM Nambiar dreamt of wearing the India blazer as a sportsperson. That however, did not
work out, and he decided to become a coach instead. In 1976, O M Nambiar came to a School in Payyoli searching for sports
talent. That is where he spotted PT Usha. He coached the ‘Payyoli Express’ to unprecedented heights through rigorous and
tough training.
 L Ibomcha Singh - MC Mary Kom's coach
 He established a boxing academy in Manipur to train youth from the state.
 Ibomcha Singh himself was a National Games gold medalist in boxing in 1981. But that is not what he is most famous for.
After he hung up his gloves, he took to coaching boxers in his home state of Manipur.