9 Demand Curve
9 Demand Curve
2.50
1. A decrease
2.00
in price ...
1.50
1.00
0.50
0 1 2 3 4 5 6 7 8 9 10 11 12 Quantity of
Ice-Cream Cones
2. ... increases quantity
of cones demanded.
Copyright © 2004 South-Western
Shifts in the Demand Curve
Price of
product
Increase
in demand
Decrease
in demand
Demand
curve, D2
Demand
curve, D1
Demand curve, D3
0 Quantity of
Products sold
Copyright©2003 Southwestern/Thomson Learning
Consumer Income
Price of Ice-
Cream Cone
Normal Good
$3.00 An increase in
income...
2.50
Increase
2.00 in demand
1.50
1.00
0.50
D2
D1 Quantity of
Ice-Cream
0 1 2 3 4 5 6 7 8 9 10 11 12 Cones
Consumer Income
Price of Ice-
Cream Cone
Inferior Good
$3.00
2.50 An increase in
income...
2.00
Decrease
1.50 in demand
1.00
0.50
D2 D1 Quantity of
Ice-Cream
0 1 2 3 4 5 6 7 8 9 10 11 12 Cones
Demand curve shifts to the Demand curve shifts to the
left right
---------------------------------- ----------------------------------
• Fall in income (normal • Rise in income (normal
goods) goods)
• Rise in income (inferior • Fall in income (inferior
goods) goods)
• Rise in price of • Fall in price of
complementary goods complementary goods
• Fall in price of substitutes • Rise in price of substitutes
• Fall in quality • Rise in quality
• Unfashionable • Fashionable
• Less advertising • More advertising
• Less leisure time • Increased leisure time