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Chapter 8 - Lesson 1

This document discusses social networks, mobile commerce, and online auctions. It describes how virtual communities evolved into social networks like Facebook and LinkedIn. It explains that social networking sites generate revenue through advertising. It also discusses how mobile commerce requires websites to be optimized for mobile devices. Finally, it outlines different types of online auctions for consumers and businesses.

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amirul hakim
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128 views12 pages

Chapter 8 - Lesson 1

This document discusses social networks, mobile commerce, and online auctions. It describes how virtual communities evolved into social networks like Facebook and LinkedIn. It explains that social networking sites generate revenue through advertising. It also discusses how mobile commerce requires websites to be optimized for mobile devices. Finally, it outlines different types of online auctions for consumers and businesses.

Uploaded by

amirul hakim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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CMPD 424

E-Commerce

Chapter 8:
Social Networks, Auctions and
Portals
Learning Objective

At the end of this chapter students should be able to :


Describe about Social Network
Explain Mobile Commerce
Understand Online Auctions
FROM VIRTUAL COMMUNITIES
TO SOCIAL NETWORKS
Virtual Communities
 virtual community, also called a Web community or an online
community, is a gathering place for people and businesses that does
not have a physical existence
 Web chat rooms and sites devoted to specific topics or the general
exchange of information, photos, or videos can constitute virtual
communities.
 These communities offer people a way to connect with each other and
discuss common issues and interests
 E.g. Lowyat forum, Facebook page
FROM VIRTUAL COMMUNITIES
TO SOCIAL NETWORKS
Social Networking
 A social networking site is a Web site that allows individuals to create
and publish a profile, create a list of other users with whom they share
a connection
 Friendster was the first Web site to include most of the features found
today in all social networking sites
FROM VIRTUAL COMMUNITIES
TO SOCIAL NETWORKS
Web Logs (Blogs)
 After seeing the success of blogs and virtual communities as political
networking tools, some retailers embraced blogs as a way to engage Web
site visitors who were not ready to buy from the site, but who were
interested in the products or services offered
 Information Web, E.g. Uniten Web page

Social Networking Web Sites for Shoppers


 The practice of bringing buyers and sellers together in a social network to
facilitate retail sales is called social shopping.
 Achieved the goal of company with the help of Social Network.
 E.g. Create a company Facebook account to sell goods
FROM VIRTUAL COMMUNITIES
TO SOCIAL NETWORKS
Virtual Learning Networks
 One form of social network you might have used is the virtual
learning network.
 Many colleges and universities now offer courses that use distance
learning platforms

Web Portals
 Sites such as Yahoo!, AOL, and MSN combine typical portal
offerings such as search engines, directories, free e-mail, news stories,
and weather
FROM VIRTUAL COMMUNITIES
TO SOCIAL NETWORKS
Revenue Models for Social Networking Sites
 virtual communities were selling advertising to generate revenue
 Search engine sites and Web directories were also selling advertising
to generate revenue
 E.g. Youtube advertisement before the actual video starts.
FROM VIRTUAL COMMUNITIES
TO SOCIAL NETWORKS
Advertising-Supported Social Networking Sites
 Smaller social networking sites that have a more specialized appeal
can draw enough visitors to generate significant amounts of
advertising revenue
 site that getting more than 100,000 visitors a day could charge
between $100 and $600 per day for a single ad
 E.g. Facebook advertisement on the left side of homepage
FROM VIRTUAL COMMUNITIES
TO SOCIAL NETWORKS
Mixed-Revenue and Fee-for-Service Social Networking Sites

 Some advertising-supported social networking sites have followed the


lead of Yahoo! in a strategy called monetizing eyeballs or
monetizing visitors.
 Monetizing refers to the conversion of existing regular site visitors
seeking free information or services into fee-paying subscribers or
purchasers of services
 E.g. Google Adsense
MOBILE COMMERCE
Mobile Operating Systems and Applications
 mobile commerce has been a much larger part of online business
activity
 Companies that want to participate in mobile commerce should first
review their Web sites to determine how well the site works when
viewed on a mobile device
 If the current website doesn’t support or produce best view on mobile,
then company have to create new website which support mobile
devices.
ONLINE AUCTIONS
 online auctions provide a business opportunity that is perfect for the
Web.
 An auction site can charge both buyers and sellers to participate, and
it can sell advertising on its pages
 the same kind of targeted advertising opportunities that search engine
sites generate with their results pages are available to advertisers on
auction sites.
 This combination of revenue-generating characteristics makes it
relatively easy to develop online auctions that yield profits early in the
life of the project.
ONLINE AUCTIONS
Online Auctions and Related Businesses
 three broad categories of auction Web sites have emerged: general
consumer auctions, specialty consumer auctions, and business-to-
business auctions
 General consumer auctions is consumer-to-consumer or even
consumer-to-business
 Specialty consumer auction market, a number of firms have decided
to identify special-interest market targets and create specialized Web
auction sites that meet the needs of those market segments.
 business-to-business online auctions evolved to meet a specific
existing need. Many manufacturing companies periodically need to
dispose of unusable or excess inventory

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