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    Avni Jain 7ps Marketing Sem4

    Uploaded by

    Krishna Asawa
    The document discusses the 7 P's of marketing as they relate to Shoppers Stop, an Indian retail chain. It provides details about: 1) Product mix - Apparel, footwear, bags, cosmetics, accessories, and kids' items sold by Shoppers Stop. 2) Price mix - Seasonal pricing, promotional discounts, and product bundling. 3) Place mix - Locations of Shoppers Stop stores and emphasis on ambiance and service excellence. 4) Promotion mix - Communication strategies, loyalty programs, events, and advertising used by Shoppers Stop. 5) Process mix - Features of dispatch, purchasing, and store layouts.

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    Avni Jain 7ps Marketing Sem4

    Uploaded by

    Krishna Asawa
    61 views15 pages
    The document discusses the 7 P's of marketing as they relate to Shoppers Stop, an Indian retail chain. It provides details about: 1) Product mix - Apparel, footwear, bags, cosmetics, accessories, and kids' items sold by Shoppers Stop. 2) Price mix - Seasonal pricing, promotional discounts, and product bundling. 3) Place mix - Locations of Shoppers Stop stores and emphasis on ambiance and service excellence. 4) Promotion mix - Communication strategies, loyalty programs, events, and advertising used by Shoppers Stop. 5) Process mix - Features of dispatch, purchasing, and store layouts.

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    Avni jain 7ps marketing sem4

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    The document discusses the 7 P's of marketing as they relate to Shoppers Stop, an Indian retail chain. It provides details about: 1) Product mix - Apparel, footwear, bags, cosmetics, accessories, and kids' items sold by Shoppers Stop. 2) Price mix - Seasonal pricing, promotional discounts, and product bundling. 3) Place mix - Locations of Shoppers Stop stores and emphasis on ambiance and service excellence. 4) Promotion mix - Communication strategies, loyalty programs, events, and advertising used by Shoppers Stop. 5) Process mix - Features of dispatch, purchasing, and store layouts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    61 views15 pages

    Avni Jain 7ps Marketing Sem4

    Uploaded by

    Krishna Asawa
    The document discusses the 7 P's of marketing as they relate to Shoppers Stop, an Indian retail chain. It provides details about: 1) Product mix - Apparel, footwear, bags, cosmetics, accessories, and kids' items sold by Shoppers Stop. 2) Price mix - Seasonal pricing, promotional discounts, and product bundling. 3) Place mix - Locations of Shoppers Stop stores and emphasis on ambiance and service excellence. 4) Promotion mix - Communication strategies, loyalty programs, events, and advertising used by Shoppers Stop. 5) Process mix - Features of dispatch, purchasing, and store layouts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    The IIS (deemed to be ) University

    PAPER TITLE: MARKETING MANAGEMENT


    PAPER CODE: -GBBA 402 B
    TOPIC: Seven P’s of Marketing

    Presented To : Presented by : Dr.


    Ashmi Chabbra Avni Jain

    ICG/2019/ADM/31043
    What is Marketing ?

    Marketing refers to the business activities related to buying


    and selling a product or service.

    Marketing mix
    Marketing Mix is a strategy which a company uses to
    formulate a product/service offering for its customers .
    Types of Marketing Mix
    Shoppers Stop

    type public
    Industry Retail
    Founded 1991
    Headquarters Mumbai, Maharashtra, India
    Parent K Raheja Group
    Key people B.S.Nagesh (Chairman)
    Rajiv Suri (MD & CEO)
    Products Department Stores, Fashion, Clothes
    etc.
    Number of locations 86
    Website www.shoppersstop.com
    Product Mix
    Apparels

    Footwear – Wedges,
    Ethnic wear –
    Casual shoes,
    Kurtis, Leggings
    Sneakers, floaters,
    MEN wear - ,T – shirts,
    Bags And Wallets – Slings,
    Jackets, Active wear,
    Backpacks, Clutches, Wallets
    Trousers
    WOMEN wear - Tees & Cosmetic- Lakme, MAC,
    Tops ,Dresses ,Shirts ,Jeans & Chambor, Maybeline, Loreal,
    jeggings Nykaa
    KIDS –Tees & T-
    Accessories- Sunglasses,
    shirts ,Shorts,
    Watches, Jewelry
    Bermuda
    Price mix

    -Product
    -Seasonal -Promotional
    bundling
    pricing. discounts.
    pricing.
    Place mix

    Shoppers Stop Ltd. not Shoppers Stop is


    Shoppers Stop Ltd. only concentrates on the Indian largest chain of
    Exudes Class, Comfort, location of the stores but super stores with an
    convienience where also emphasizes on the aggregate acquired
    ever it is located. ambience and service area of 11 lakh sq.
    excellence. feet.
    Promotion mix
    Communication Strategy- Reaching out to the customers in
    their own style and language. Ex. The first Shoppers Stop
    in Lucknow was named “Tehzeeb”

    Loyalty programs- Organizes local festivals like


    Durga puja in Kolkata, Onam in South and
    Dhanteras in North.

    Mouth publicity and advertising and organizes


    major Promotional events from time to time e.g.
    “Fly to Santa Land”, Gear up for the school etc.
    Process Mix
    Some of the salient features of dispatch and
    purchasing area of goods include : –
    Trolleys are available for carrying purchased
    items.
    Sufficient counters for easy check-out are
    present.
    Information hoardings/banners for efficient
    identification of items at store.

    Staff efficiency to interact with customers.

    Easy exchange and returns.


    People mix

    High profile Executives are hired from reputed


    organizations for senior management level.

    The company follows a multi-format retail 


    strategy that captures Indian customers.

    The staff is well trained for modern retail.

    Innovative thinking among the employees is


    encouraged.
    Physical Evidence Mix

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