1. The document provides an overview of electronic commerce, defining key terms like electronic commerce and e-business.
2. It describes the major categories of electronic commerce like business-to-business, business-to-consumer, and consumer-to-consumer transactions.
3. The document also discusses drivers of electronic commerce like reduced costs, and benefits such as increased efficiency and competitive advantage.
1. The document provides an overview of electronic commerce, defining key terms like electronic commerce and e-business.
2. It describes the major categories of electronic commerce like business-to-business, business-to-consumer, and consumer-to-consumer transactions.
3. The document also discusses drivers of electronic commerce like reduced costs, and benefits such as increased efficiency and competitive advantage.
1. The document provides an overview of electronic commerce, defining key terms like electronic commerce and e-business.
2. It describes the major categories of electronic commerce like business-to-business, business-to-consumer, and consumer-to-consumer transactions.
3. The document also discusses drivers of electronic commerce like reduced costs, and benefits such as increased efficiency and competitive advantage.
1. The document provides an overview of electronic commerce, defining key terms like electronic commerce and e-business.
2. It describes the major categories of electronic commerce like business-to-business, business-to-consumer, and consumer-to-consumer transactions.
3. The document also discusses drivers of electronic commerce like reduced costs, and benefits such as increased efficiency and competitive advantage.
Download as PPTX, PDF, TXT or read online from Scribd
Download as pptx, pdf, or txt
You are on page 1of 25
Chapter 1
Overview of Electronic Commerce
Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe the major types of EC transactions. 4. Describe the drivers of EC. 5. Discuss the benefits of EC to individuals, organizations, and society. 6. Discuss social computing. 7. Describe social commerce and social software. 8. Understand the elements of the digital world. 9. Describe some EC business models. 10. List and describe the major limitations of EC. Electronic Commerce: Definitions and Concepts • Defining Electronic Commerce o *Electronic commerce (EC) • Defining E-Business o *E-business Electronic Commerce: Definitions and Concepts • Major EC Concepts o Pure Versus Partial EC o EC Organizations • Electronic Markets and Networks The Electronic Commerce Field: Growth, Content, Classification, and a Brief History • The Content and Framework of E-Commerce • An EC Framework Figure 1.1 E-commerce as percent of total value: (2005–2014) (Source: census.gov/content/dam/Census/library/publications/2016/econ/e14-estats.pdf, accessed Mar A Framework for Electronic Commerce The Electronic Commerce Field: Growth, Content, Classification, and a Brief History • Classification of EC by the Nature of the Transactions and the Relationships Among Participants o *Business-to-Business (B2B) o *Business-to-Consumer (B2C) o *Business-to-Business-to-Consumer (B2B2C) o *Consumer-to-Business (C2B) o *Intrabusiness EC o *Business-to-Employees (B2E) o *Consumer-to-Consumer (C2C) o *Collaborative Commerce o *E-Government Categories of Transactions in E-Commerce The Electronic Commerce Field: Growth, Content, Classification, and a Brief History • A Brief History of EC o The Interdisciplinary Nature of EC o The Google Revolution o Cyber Monday, Single Day o Social Commerce • F-Commerce o EC Failures Drivers and Benefits of E- Commerce • The Drivers of E-Commerce o The Major Drivers of EC • The Benefits of E-Commerce o Opportunities for Entrepreneurs o EC as a Provider of Efficiency, Effectiveness, and of Competitive Advantage The Major Drivers of E-Commerce Growth E-Commerce 2.0: From Social Commerce to Virtual Worlds • *Social Computing • *Web 2.0 • *Social Media o The Difference between Social Media and Web 2.0 • Social Networks and Social Network Services o *Social Network o Social Networking Services o *Social Networking The Social Customer E-Commerce 2.0: From Social Commerce to Virtual Worlds • Enterprise Social Networks • Social Commerce • Virtual Worlds and Second Life o How Students Make Money in a Virtual World • The Major Tools of Web 2.0 The Digital and Social Worlds: Economy, Enterprises, and Society • *The Digital Economy o *Sharing Economy o The Social Impact • *The Digital Enterprise o Smart and Intelligent Enterprise Systems The Digital and Social Worlds: Economy, Enterprises, and Society • *The Social Business (Enterprise) o The Social Business Forum o IBM’s Approach o *Social Business by Design • The Digital Revolution and Society o Disruptive Impacts o *The Social Customer The Changing Business Environment, Organizational Responses, and EC and IT Support • The Changing Business Environment • Performance, Business Pressures, and Organizational Responses and EC Support o The Business Environment and Performance Impact Model o Business Pressures o Organizational Response Strategies o The Major Capabilities of E-Commerce Electronic Commerce Business Models • *Business Model • The Structure and Properties of Business Models o Revenue Models o Value Proposition o Functions of a Business Model • Typical EC Business Models • Classification of Business Models in E- Commerce The Major Components of a Business Model The Limitations, Impacts, and the Future of E-Commerce • The Limitations and Barriers of EC o Ethical Issues o Overcoming the Barriers • Why Study E-Commerce? • The Future of EC Managerial Issues 1. Why is B2B e-commerce so essential and successful? 2. Which EC business model should I choose? 3. How can we exploit social commerce? 4. What are the top challenges of EC today? Summary 1. Definition of EC and description of its various categories. 2. The content and framework of EC. 3. The major types of EC transactions. 4. The drivers of EC. 5. Benefits of EC to organizations, consumers, and society. 6. E-commerce 2.0 and social media. Summary 7. Describe social commerce and social software. 8. The elements of the digital world. 9. The major EC business models. 10. Limitations of e-commerce. Part 1 Introduction to E-Commerce and Social Commerce
Ch. 1 Overview to Electronic Commerce
Ch. 2 E-Commerce: Mechanism, Infrastructure, and Tools
Part 2 EC Application Part 3 Emerging EC Platforms
Ch. 3 Retailing in Electronic Commerce: Ch. 6 Mobile Commerce
Products and Services Ch. 7 Smart Commerce and Internet of Things Ch. 4 B2B Commerce and Collaborative Ch. 8 Social Commerce Foundation and Commerce Marketing Ch. 5 Innovative EC Systems: From E- Ch. 9 Enterprise Social Commerce Government to shared economy Part 4 EC Supportive Services Part 5 E-Commerce Strategy and Implementation Ch. 10 Marketing and Advertising in E-Commerce Ch.11 E-Commerce Security, Privacy and Fraud Ch.14 EC Strategy, Globalization, and Implementation Protection Ch.15 E-Commerce: Regulatory, Ethical and Ch. 12 Electronic Commerce Payment System Social Ch. 13 Order Fulfilment Along the Supply Chain Environments