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Rebranding - Tresemme

Tresemme is an American hair care brand first produced in 1947. It was named after hair expert Edna L. Emme. Tresemme shampoos are known to provide smoother, shinier, and stronger-looking hair. Whether adding volume, reducing hair fall, or simply cleansing strands, Tresemme formulas offer easy solutions. The brand aims to provide salon-quality hair care at affordable prices and inspire women to feel and look fabulous.

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Aditi Gupta
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192 views22 pages

Rebranding - Tresemme

Tresemme is an American hair care brand first produced in 1947. It was named after hair expert Edna L. Emme. Tresemme shampoos are known to provide smoother, shinier, and stronger-looking hair. Whether adding volume, reducing hair fall, or simply cleansing strands, Tresemme formulas offer easy solutions. The brand aims to provide salon-quality hair care at affordable prices and inspire women to feel and look fabulous.

Uploaded by

Aditi Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INTRODUCTION 

Tresemme is an American brand of hair care products first manufactured in


1947 by the Godefroy Manufacturing Company in Manhattan, New York ,
United States. It was named after the renowned hair care expert Edna L.
Emme. The brand name is a phonetic respelling of "beloved" (French: très-
aimé) that includes the surname of its namesake.

Tresemme Shampoos are known to provide smoother, shinnier and stronger-


looking hair. Whether you want to add volume, reduce hair fall, control dry
hair, define those curls, or simply keep your strands clean, Tresemme
professional formulas offer easy cleansing solutions.
1999–2007
ABOUT LOGO
The theory behind the logo is that the more strongly
respondents associate the adjective with the logo they are
shown, the quicker they will be to identify it. Psychologists have
2007–2011 shown that common associations create stronger mental
heuristics, meaning our reactions are quicker.
Black is used to commonly target youth and a high-end
audience. It creates a mystery while representing power,
authority and elegance in the logo.

2011–present
White is a neutral color that implies purity. It is also the
essential color in negative spacing logo.
Gold is strongly associated with wealth, success, and
knowledge. It's a confident colour that attracts confident
brands. A gold colour in logo is all about prestige and high
status.
WHAT NEED TO BE
COMMUNCATE?

o Women centred.
o Strategy
o Logo made easy to remember.
o Self-love.
o Classy.
o Luxurious.
WHAT I WANT TO CHANGE
IN THE BRAND?

o Want to change the logo.


o Create an icon.
o Using hair icon in logo.
The aim of this brand is for helping women to get salon which gives them
home like comfort. Tresemme has propelled the truth that every woman
deserves to feel and look fabulous. It focuses more on creating salon-like
quality hair care and styling products, which do not have high prices like a
salon. They tested their products before reaching the market and inspired
products that help customers to create their own hairstyle and experience
that feels like salon treatment every day.
T
R
E
S
E
M
M
E
VECTORIZED
LOGO
Franklin Gothic Medium
Franklin Gothic and its related faces are
a large family of sans-serif typefaces in
the industrial or grotesque style
developed in the early years of the 20th
century by the type foundry American
Type Founders (ATF) and credited to its
head designer Morris Fuller Benton.
"Gothic” was a contemporary term
(now little-used except to describe
period designs) meaning sans-serif.
COLOR PALETTE

BLACK WHITE
COLOUR CODE= #231F20 COLOUR CODE = #FFFFFF
LOGO VARIATIOS

Vertical Horizontal Icon

VERTICLE VARIATION FOR HORIZONTAL VARIATION FOR ICON ANOTHER VARIATION


LOGO LOGO FOR LOGO
REMINDERS
Rules on logo use to keep in mind
EXCLUSION ZONES
The safe distance to put your logo in
EXCLUSION ZONES
The safe distance to put your logo in

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