Beardo EC

A PRESENTATION ON BEARDO
Subject: E-Commerce
Class: (TY)BBA-ITM(Regular)
INTRODUCTION
Beardo is an official brand manufacturer of
natural ordinary oils or incompatible
products to bearded man.
Content
About The Com p a ny
Mi ss i on , Vi si on & Ta gl i ne
Fou nde rs
St or y Be hi nd
Pr om ot i on Ta c t i c s
Competitors
Article’s
Beardo’s Worth
Success
ABOUT THE Beardo observed the lack of grooming products for men and
therefore decided to change the grooming game for men with
COMPANY exclusive products made using choicest ingredients and a
quality-controlled manufacturing process.
They are always trying to come up with breakthrough products

which are hassle-free to use and are effective on men.
Legal Name: Zed Lifestyle Private Limited
Headquarters: Ahmedabad, Gujarat, India
Founding Date: 2015
No. of Employees: 61 to 100
Core Team: Priyank Shah (Co-Founder)

Ashutosh Valani (Co-Founder)
MISSION
To provide quality and affordable grooming

products for men with continuous
improvements that eventually satisfies their
customers in everything they create.
VISION
To give men more power to look
and feel great.
TAGLINE
“Anybody can grow a beard, but not
everyone can be a Beardo.”
FOUNDERS
Priyank Sheth, one of the two promoters of Zed Lifestyle Pvt.,
an Ahmedabad-based company that owns the brand Beardo,
founded the company in 2015 with his childhood friend and
business partner, Ashutosh Valani.
Thus,
they created one of the most successful startups in the still niche male grooming
market in India, the size of which is pegged to be about US $1 billion.
The operating revenue for Beardo generated through sales of its products has
increased by 63% from Rs 48.2 crore in FY19 to Rs 78.5 crore during FY20. Beardo
has churned a profit of Rs 2.2 crore in FY20 from Rs 21.6 lakhs in FY19.
Marico bought 43% of Beardo in November 2017 and acquired the remaining stakes
in July 2020.
STORY BEHIND
Earlier there was a stigma in the market about

men’s grooming products not even the biggest
brands were focused on products curated for men..
Beardo, men’s personal care and grooming brand began with just beard oils and
today their range includes:
• Beard Washes • Face Washes

• Beard Balm, • Beard & Hair Wax
• Beard & Hair Growth Oil • Soaps
• Serum • Beard Combs & Many More
PROMOTION TACTICS
With online campaigns such as

#SuchABeardo
#WhyFeardoTheresBeardo
It has been able to connect to different

kinds of men in the country, which no
other brand has.
Indian Beard League (IBL)

#No Shave November or
#Grovember
Men’s were encouraged to share videos and images of
their lockdown beards using the ‘Always a Beardo’
song as the soundtrack.
Beardo announces Vicky Kaushal as their new Brand

Ambassadors
Competitors
Bombay shaving
company
Bombay shaving company is one of Beardo’s
top competitors. Bombay shaving company’s
headquarters is in New Delhi and was
founded in 2015 like Beardo, Bombay shaving
company also work within the personal
product sector. Bombay shaving company
generates 86% of Beardo's revenue
Competitors
The man company
The man company is Beardo’s biggest rival .

The man company was founded in 2015, and
is headquartered in Gurgaon, Haryana. Like
Beardo, The man company also works within
the personal products sector. The men
company generates $3M more revenue vs
Beardo.
How Beardo disrupted the men's
grooming market
Founded in 2015, the direct-to-consumer brand began with
serving up products for beards, before evolving into a full-
stack men's grooming company. Its pace of growth caught
attention, leading to an eventual buyout by Marico.
By Rajiv Singh
Published : August 04 2020
Marico acquires 45% stake in men's
grooming brand Beardo for Rs 50 cr
FMCG major Marico has acquired about 45 per cent stake

in men's grooming brand Beardo, the company said in a
statement.
While, the company has not disclosed the amount, sources
close to the deal said that it was around Rs 50-60 crore .
Beardo’s Worth
Marico had acquired a 45% stake in Beardo in 2017
and recently the Mumbai-based firm bought the
remaining 55%. While the details of the transactions
are yet to be disclosed, Fintrackr estimates that the
total value of the acquisition is in the range of Rs 350
to 400 crore.
Beardo’s Success
Instead of a "one size fits all" approach, Beardo developed

products that address specific issues raised by male
consumers. Beardo adopted a digital-first approach in its
product distribution, and a mix of online and offline
marketing campaigns to appeal to young consumers.
Thank You!

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A PRESENTATION ON BEARDO

About The Com p a ny

They are always trying to come up with breakthrough products

Headquarters: Ahmedabad, Gujarat, India

Founding Date: 2015

No. of Employees: 61 to 100

Core Team: Priyank Shah (Co-Founder)

To provide quality and affordable grooming

Earlier there was a stigma in the market about

• Beard Washes • Face Washes

With online campaigns such as

It has been able to connect to different

Indian Beard League (IBL)

Beardo announces Vicky Kaushal as their new Brand

The man company

The man company is Beardo’s biggest rival .

FMCG major Marico has acquired about 45 per cent stake

Instead of a "one size fits all" approach, Beardo developed

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