The document provides information and examples of posters, banners, and brochures, including their social functions and generic structures. Posters, banners, and brochures are described as communication tools used to promote events, products, or services through visual and textual elements. Key aspects that make for effective posters, banners, and brochures include using high quality pictures, balanced proportions of images and text, clear messages, and including relevant contact information.
The document provides information and examples of posters, banners, and brochures, including their social functions and generic structures. Posters, banners, and brochures are described as communication tools used to promote events, products, or services through visual and textual elements. Key aspects that make for effective posters, banners, and brochures include using high quality pictures, balanced proportions of images and text, clear messages, and including relevant contact information.
The document provides information and examples of posters, banners, and brochures, including their social functions and generic structures. Posters, banners, and brochures are described as communication tools used to promote events, products, or services through visual and textual elements. Key aspects that make for effective posters, banners, and brochures include using high quality pictures, balanced proportions of images and text, clear messages, and including relevant contact information.
The document provides information and examples of posters, banners, and brochures, including their social functions and generic structures. Posters, banners, and brochures are described as communication tools used to promote events, products, or services through visual and textual elements. Key aspects that make for effective posters, banners, and brochures include using high quality pictures, balanced proportions of images and text, clear messages, and including relevant contact information.
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CHAPTER 7
Take Time to Read the Brochure Members of Group 2
Achmad Rohmandzoni (01)
Aurellia Clairine N (05) Fadhila Amadia F (13) Fatriya Ibnu A S (15) Kezia Grace Cicilia H. (19) Rida Hardeka R. (27) Wulan Cahyaning P (33) Yus Wibisana (35) Poster,banner,broch 3
ure
1 2 3 1. 4
What is Poster? Poster is a large printed picture, photograph, or notice that you stick or pin to a wall or board. Typically poster include both textual and graphic elements. 5
SOCIAL FUNCTION • To give proper information that useful for others. • To promote an event or activity (tools for marketing or public relation) • To persuade people to attend or join the event. • As a reminder, so people keep remember about the message. 6
GENERIC STRUCTURE ✖ HEADING : The main idea of making poster
✖ MESSAGE : The instruction, warning or advise to whom the poster
is for
✖ PICTURE : An Ilustration to make the poster more interesting
EXAMPLE OF POSTER HEADING
PICTURE
MESSAGE 2. 8
What is Banner ? A banner is a flag or other piece of cloth bearing a symbol, logo, slogan or other message that written on it 9
SOCIAL FUNCTION Some banners are use to advertising a product or to get the visitors for an event
GENERIC STRUCTURE LOGO : The symbol of identity of a brand or organization
TITLE : The name of brand or event
BODY : Contains important information
EXAMPLE OF BANNER
LOGO TITLE
BODY 3. 11
What is Brochure? A brochure is a flyer, pamphlet or leaflet that is used to pass on information about something. 12
SOCIAL FUNCTION Brochures are used primarily to give a thorough explanation of one specific subject, to convey information and regulations. Almost anything that requires details can be covered. Brochure has 3 functions: Informative function Identification function Advertising function
GENERIC STRUCTURE TITLE : The name of products or service
CONTAIN : The information given about the products or service
CONTACT PERSON : Name, address , or phone number person to find out more information about something that offered in brochure 13
3 TYPES OF BROCHURE
Pamphlet Leaflets Flyer
14
Pamphlet is….. An unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book. 15
LEAFLET is….. Small sheets of paper containing information which is usually used for advertising or marketing purposes, or for supplementary information on a product 16
flyer is….. A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Usually used to promote goods or services, such as restaurant or shops, political campaign activities, or to advertise an event. 17
EXAMPLE OF BROCHURE
Pamphlet Leaflet Flyer
18
LANGUAGE FEATURES
Using Simple Present Tense Using Imperative Sentences
(Subject + V1) Ex : Grab it now !
Join us now !
Using Persuasive sentences Using simple language that
easy to understand Ex : Discount up to 60 % 19
HOW TO MAKE A GOOD
P
POSTER/BANNER/BROCHURE ?
PICTURE MESSAGE
The picture must be having The message must be clearly
high quality to attract the in the headline to persuade people the people
PROPORTION INFORMATIONS
Proportion of picture and Add detail information of
writing must be balanced your company such as logo, address, and contact details 20
