Media & Information Literacy

Media & Information Literacy
Elements of
Multimedia
The above mentioned elements are classified into Static and Dynamic Media. Web
Development & Technology Resources published an article by Amy Lee, titled
―Dynamic and Static Media: What’s the Difference? Reports the following:
There are two categories of media based on the way in which content is displayed
on a website:
Static media— this refers to content that doesn’t change. For example, an
advertisement in a newspaper or magazine is static, because it remains as printed.
Elements of It will be the same every time we view it. Static media can also refer to those parts
of your website that rarely change. It may include landing pages, homepages and
Multimedia white papers.

 Dynamic media—content that is constantly updated and is interactive. It appears
on websites, online forums and social media feed. A website is considered
dynamic when it is frequently updated or changed. Dynamic media can facilitate
interaction between users and a business or product. Social networking websites
like Facebook and Twitter all use dynamic media to gain feedback from their
users so they can improve their experience and make them spend more time on
their applications and websites.
Pros:
Easy to create. Static media is created once and publish to multiple channels. It does
not need any maintenance.
Easy to control. People who view static media can’t change it. All they can do is
share it or comment about it. This is an advantage for websites representing
The advantages regulated industries that must review and approve all the content they publish.
Focused message. Static media is good for sending messages to your customers, or
and for presenting ads. This includes content that conveys a focused and consistent
message.
disadvantages of Con
Static media
Boring. Static media may be good enough for your website first-time visitors.
Returning visitors will be bored with seeing the same page again, and your site
qquickly
No interaction. Here is rarely interaction between the user and the website when
media is static.
 Not mobile-friendly. Static media like long texts or PDF files are difficult to view
on a mobile screen.
 Pros
 Personalized experience. This is with dynamic media, personalized content adjusted
to your user’s online behaviour will encourage repeat visits and subscribers.
 Website promotion. Search engines, like Google, will promote websites with fresh
and dynamic content.
 Flexibility. A dynamic media which customized the website content according to the
The advantages user’s device.
and
 Interactive. It is a website using dynamic media which responds to user behaviour
by presenting multimedia content, including video and audio, that is relevant to their
disadvantages of
interests.
 Cons:
Dynamic Media  Higher costs. Dynamic media has costs related to the need to continuously produce
high-quality media content.
 Organizational changes. Switching from static media to dynamic media requires
organizational change.
 Requires analysis tools. When dynamic media is used, you will need to monitor your
website activity to optimize it for conversion rates.
Below are selection
criteria that can be
used to evaluate
multimedia.
Uses of
Multimedia
Advantages: It is best known for being multi-sensorial (sight, hearing, etc.), it can be
interactive, caters to a wide audience.
Limitations: It can take up a lot of digital storage; some products may cater to the larger
population but neglect some groups (i.e. persons with a disability, non-native language
speakers)
III. ACTIVITIES
Activity 1. Fill in the Media and Information Design Framework below using the given
Advantages and scenario.
Limitations of
Complete the task based on your own track/strand.
Scenario: You work for a company that creates multimedia content for educational purposes.
Multimedia
Your supervisor tasks you with the creation of multimedia product intended for elementary
students. The topic is about:
(STEM): How to promote healthy lifestyle
(ABM): How to save money wisely
(HUMSS): How to become a good leader
(TVL): How to use one’s skills in becoming successful

(ARTS/SPORTS): How to foster one’s talent
Activity 1
Activity 2
Evaluation
Answer
My target audience is my classmates and teachers that are willing

to listen to me.
I am the one that is creating this product.
Activity 1 My purpose in doing this product is to encourage everyone to use
(Answers) my product. My product is designed to educate and entertain.
The tone of the message is like a song. My fonts are normal and
the color and shapes are readable.
 I will use computer information can be represented through
audio, video.
Text
- Express specific information
Audio
- Audio files appear as parts of applications content and also to aid
interaction.
Activity 2 Video
(Answers) - Digital Videos appear in many multimedia applications, particularly on

the web.
Image
 - Digital image files appear in many multimedia applications.
IV: Evaluation
(Answer)

Media & Information Literacy

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Multimedia white papers.

The advantages user’s device.

Advantages and scenario.

(STEM): How to promote healthy lifestyle

(ABM): How to save money wisely

(HUMSS): How to become a good leader

(TVL): How to use one’s skills in becoming successful

My target audience is my classmates and teachers that are willing

I am the one that is creating this product.

Activity 1 My purpose in doing this product is to encourage everyone to use

(Answers) my product. My product is designed to educate and entertain.

(Answers) - Digital Videos appear in many multimedia applications, particularly on

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