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Communication and Emerging Media

The document discusses emerging media and its connection to communication. Emerging media refers to new digital technologies used to share information, including interactive websites, podcasts, virtual reality, and social media. The convergence of different media platforms through technologies like smartphones and the internet allows people to access media across devices in integrated ways.

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wynces perez
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25 views15 pages

Communication and Emerging Media

The document discusses emerging media and its connection to communication. Emerging media refers to new digital technologies used to share information, including interactive websites, podcasts, virtual reality, and social media. The convergence of different media platforms through technologies like smartphones and the internet allows people to access media across devices in integrated ways.

Uploaded by

wynces perez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Communication and

Emerging Media
INTRODUCTION TO COMMUNCATION AND MEDIA
Target/Objectives:

At the end of the lesson, students should be able to:

➯ Identify the connection between communication and


emerging media
➯ Create their own photo essay about people’s dependency
on media.
Learning Guide Questions:

1. 2.

What is emerging media? How this type of media does is


What is its connection to affecting our lives today? How
communication? dependent are people to the
different media platforms?
WHAT IS EMERGING
MEDIA?
WHAT IS EMERGING MEDIA?

• Emerging media means the upcoming media used to access


information.
• Emerging media is the “media used to share and exchange
information with the use of emergent digital technologies
having the feature of interactivity, on demand and faster
speed.”
New media definitions remain fluid and are evolving, with some definitions of new media
focusing exclusively upon computer technologies and digital content production whilst
others stress the cultural forms and contexts in which technologies are used (Dewdney &
Ride, 2006).
TYPES OF EMERGING MEDIA
INTERACTIVE WEBSITES: a collection of pages which
include text, images, videos and links to other websites.
3D ANIMATION: If visuals are not available with the news
channels on any news item then channels are carrying
animated graphics to explain the story in a better way.
PODCAST: While browsing various websites you must
have seen/heard audio files that contain news, show
episodes and others.
TYPES OF EMERGING MEDIA
INTERACTIVE VIDEO: a video content available on
digital platform where the viewers can avail the option of
direct interaction.
VIRTUAL REALITY: The word virtual reality is a
combination of two words, ‘virtual’ which mean near and
reality means truth or what is actually happening around us.
So it is basically a technology which is using both software
and hardware components of a computer.
TYPES OF EMERGING MEDIA
PHYSICAL-DIGITAL INTEGRATION: In the digital
revolution era, companies who have traditional method of
doing their business (physical presence) are now going for
digital presence to cater the diversifying needs of their
target audience.
VIDEO AND AUDIO STREAMING: Video/audio
streaming is a compressed digital content provided on the
internet to the user and it can be played immediately.
TYPES OF EMERGING MEDIA
DIGITAL MODELLING: Digital modelling is a technology that uses
design software like 3D modelling or computer aided design to produce
physical models.
SOCIAL MEDIA: We are also part of different online communities
where we are raising our voice, commenting on any issue and creating
information for others.
SMART PHONE: capable of many functions which the simple mobile
phone can’t.
CONTENT/NEWS AGGREGATORS: A content aggregator or a news
aggregator is an individual or an organization that collects content or
news from other sources and provides on demand content to the users.
CONVERGENCE OF
MEDIA
CONVERGENCE OF MEDIA

Today’s media consumers still watch television, listen to


radio, read newspapers, and become immersed in movies.
The difference is that it’s now possible to do all those things
through one device—be it a personal computer or a
smartphone—and through the Internet. Such actions are
enabled by media convergence, the process by which
previously distinct technologies come to share tasks and
resources.
Kinds of Convergence

Media theorist Henry Jenkins argues that convergence isn’t


an end result (as is the hypothetical black box), but instead a
process that changes how media is both consumed and
produced. Jenkins breaks convergence down into five
categories:
1) Economic convergence occurs when a company controls
several products or services within the same industry.
Kinds of Convergence
2) Organic convergence is what happens when someone is
watching a television show online while exchanging text
messages with a friend and also listening to music in the
background.
3) Cultural convergence has several aspects. Stories
flowing across several kinds of media platforms is one
component. Another aspect of cultural convergence is
participatory culture—that is, the way media consumers are
able to annotate, comment on, remix, and otherwise
influence culture in unprecedented ways.
Kinds of Convergence

4) Global convergence is the process of geographically


distant cultures influencing one another despite the
distance that physically separates them.
5) Technological convergence is the merging of
technologies such as the ability to watch TV shows
online on sites or to play video games on mobile phones.
Thanks
Do you have any questions?

CREDITS: This presentation template was created by


Slidesgo, including icons by Flaticon, and infographics &
images by Freepik.

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