Final PPT BC

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1868 THE BEGINNING

Sir Jamsetji Tata founded


the TATA Group

1902 1904
• Company expanded to Sir Jametji Tata passed
Incorporate Indian away and Sir Dorabji Tata
Hotels Ltd. tookover

1932 1945
Sir Dorabji Tata passed TATA Engineering and
away and Sir Nowroji Locomotive Company was
Saklatvala tookover set up

1991
Ratan Tata tookover the
business.
2 Presentation Title 20XX
PRODUCT/SERVICE
THREE FOLD RISE IN
ELECTRIC VEHICLE SALES
IN INDIA 2021-2022

4.29 LACKS Data source :FADA federation


ELECTRIC VECHILES
SOLD(2021-2022) • ELECTRIC VEHICLES
of automobile dealers
COMPARED TO 1.30 association
LAKHS LAST YEAR

2.3 LACKS TWO • TWO WHEELERS


WHEELER WERE • BRANDS MAJOR STAKE
SOLD IN 2021-2022 WAS HERO FOLLWED
BY OKINAWA
AS COMPARED TO AUTOTECH, AMPERE
VECHILES
LAST YEAR 41,046

17802 UNITS SOLD • FOUR WHEELERS, TATA


COMPARED TO MOTOR,MG MOTOR
AND M&M
4984 LAST YEAR
Business Strategy

Working on New technology(Cheapest electric


car)

Tata Motor Ecosystem (Tata power, Tata finance ,


Tata Autocomp ,TCS ,Tata chemical

Agile Light Flexible Advanced (Alfa)


EV Vs. PETROL VEHICLES

Nexon EV Nexon Petrol


Buying Cost: ₹14.3 lakhs - ₹16.7 lakhs Buying Cost: ₹7.4 lakhs - ₹13.5 lakhs

Battery Capacity: Fuel Economy:19-27 km/l


30.2-40.5 kWh 320 V lithium polymer

Rate Of Electricity: 4.5/kWh Rate of Petrol: Rs 90.56/litre

Efficiency: 250km(assumed) Efficiency: 11km/litre(assumed)

Per km cost: Rs 1.83 Per km cost: Rs 8.23


Total Run/Month: 1000Km Total Run/Month: 1000Km

Monthly Expense: Rs 1830 Monthly Expense: Rs 8230

Yearly Expense: Rs 21960 Yearly Expense: Rs 98792


Why will Consumers Prefer Electric
Vehicles over Internal Combustion Engine
(In Future)

Crude oil
Price
Technolog Demand
y for
Advancem
ent EV
Cost Of
Raw Demand
Materials For
EV
Price
COMPETITORS

• Tata Nexon EV • Expected range •


• MG ZS EV has Expected
of 300 kms

Hyundai India
has 300 km

M&M to launch its EV


range of

MG motor India
461 Km range • XUV 400 will be
range
TATA EV

• It’s starting sold between Rs 452km


• SUV Nexon with
price is at 22 10 lakhs to Rs 15 • Kona with
price starting at
Rs 15 lakh lakh lakhs. starting price
• In June 2022, • In June 2022, • We expect to at 23 Lakh
Tata Motors MG managed launch •  Hyundai
managed to sell by January 2023 Kona Electric
to sell 310
3,507 EVs in EVs in India sold 179 in
India June 2022
Government Support
 Government of India to expand Public Electric Vehicle Charging Infrastructure across the
nation
 Efforts by government results in 2.5 times increase in charging stations in 9 mega cities in
last four months
 Additional installation of 678 public EV charging stations between October 2021 to January
2022 in these 9 cities
 Currently 9 cities account for about 940 of India's 1640 public EV chargers
 22,000 EV charging stations to be set up by Oil Marketing Companies across the country in
prominent cities and highways
ISSUES FACED BY EV

Lack of Standardization
High Initial cost
Increase Electricity demand
Lack of technology and Skilled labours
Time Anxiety
Scarce battery technology
Effect of EVs on
environment

India is a signatory to the Paris Climate


Agreement!

Making electric cars creates more emission, but…

BEV manufacturing emissions are coming down


and can be brought down faster.
• Advances in manufacturing efficiency and in
the recycling or reuse of lithium-ion batteries
• The use of alternative battery chemistries that
require less energy-intensive materials

BEV operating emissions are coming down and


can be brought down faster.
Carbon emission of Tata
EV’s

• Per kilometer driven, Nexon EV can help reduce 22 • Tata Nexon EV can help reduce annual emissions by
grams of emissions against the Nexon Diesel AT and 489 Kg compared to a Nexon Petrol AT.
41 grams against the Nexon Petrol AT. •  The Tigor EV model can help reduce the emission by
• Tigor EV can help reduce 35 grams of emissions 370 Kg as compared to the Tigor petrol model.
against the Tigor petrol.
Future Plans
• Ramp up annual production of EVs to more than 80,000 compared to 19,000 EVs.
• Tata announced plans to launch 10 EV models by March 2026, investing about $2 billion, $1 billion has come from private
equity group TPG.
• Tata said it plans to launch EVs with a minimum range of 500 kilometres. The first EVs built using its new platform should be
on the road in 2025.
• Tata have pivoted to make all the strategic investments that are necessary.
• FUTURE
Rolling out EVs is central to Prime Minister's PLANS
carbon reduction TATA
agenda and byEV
2030, India wants EVs to make up 30% of total
car sales.
• The batteries will also have higher density and be more durable than those in its earlier cars.
• Tata has revealed the concept car that it plans to build on its first EV platform developed from the ground up named Avinya.
CONCLUSION
• Market Share of Tata Electrical vehicle in Indian market.

• Reason for success of TATA EV

• Can India become fully green.


“Green fuel will end the need for the use of petrol in vehicles in
the country after five years”.( Stated by MR. Nitin Gadkari).

• Employment opportunities with the arrival of Tata electrical


vehicle segment.

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