Qualitative Data Analysis (QDA) : Applied Research Seminar

Qualitative
Data Analysis
(QDA)
Applied Research Seminar
February 2017
Qualitative Data
• Data that are not easily reduced to numbers
• Data that are related to concepts, opinions,

values and behaviours of people
• Data that can be broken down through the
process of classifying or coding; the pieces of
data are then categorized.
What is Qualitative Data Analysis?
• Qualitative Data Analysis (QDA) is the
range of processes and procedures
whereby we move from the qualitative
data that have been collected into
some form of explanation,
understanding or interpretation of the
people and situations we are
investigating.
What is Qualitative Data Analysis
• Data analysis is a process of breaking

down data into smaller units,
determining their importance, and
putting pertinent units together in a
more general form.
Qualitative Data Collection
• Observation (field notes, checklist….)

• Interviews
• Documents (reports, meeting minutes)
• Focus Groups
• Tape Recorder
• Audio/Video Recording
• Questionnaires (open-ended)
Coding
• Coding is a process of reducing the
data into smaller groupings so they are
more manageable.
• The process also helps you to begin to
see relationships between categories
and patterns of interaction.
Coding
• Sections of text transcripts may be

marked by the researcher in various ways
(underlining in a colored pen, given a
numerical reference, or bracketed).
Categories/Themes
• A major step in analyzing qualitative

data is coding speech/ words/text into
meaningful categories/themes.
• As you read and reread through the
data, you can compile the data into
categories or themes
Categories/Themes
• A theme/category is generated when similar
issues and ideas were expressed by
participants.
• The theme or category may be labeled by a

word or expression taken directly from the
data or by one created by the researcher
because it seems to best characterize the
essence of what is being said.
Organize Data
• The field work is over
• Attempt to make sense of the data as a whole
• Researcher starts with a large set of data and

seeks to narrow into small groups of key data
• Organizing the materials by type: all

observations, all interviews, all field notes…….
Exploring Data
• The first step in data analysis is to explore
the data
• Read through data and make sure all
information is complete and legible before
proceeding to analysis
• Obtain a general sense of the data
• Memoing - read and write memos about all
field notes, observer comments to get an
initial sense of the data
Steps in Coding the Data
• Get a sense of the whole
• Pick one document (e.g. one interview, one
field note….). Go through it, asking the
question “what is this person talking
about?”
• Identifying text segments, placing a bracket
around them and assigning a code word or
phrase that describes the meaning of the
text
Steps in Coding the Data
• After coding an entire text, make a list of

all the code words. Group similar codes
and look for redundancy codes
• Take the list and go back to the data. Circle
specific quotes from participants that
support the codes
• Reduce the list of codes to get five to seven
themes/categories
Identifying Themes
• Are there patterns that emerge?

- Events that keep repeating
themselves
- Key phrases that participants use
to describe their feelings
Themes
Like codes, themes have labels. Types:
• Ordinary themes – themes that a researcher
might expect to find
• Unexpected themes – themes that are surprises
• Hard-to-classify themes – themes that contain
ideas that do not easily fit into one theme or that
overlap
• Major and minor themes – themes that
represent the major ideas and the minor
secondary ideas
Summarizing your Data
• After you have coded a set of data, write a

summary of what you are learning.
• Similarly, summarize the key themes that
emerge.
• With your data coded and summarized
you are ready to look across the various
summaries and synthesize your findings
across multiple data sources.
RQ: Why do students have problems with critical thinking?
Major and Minor Themes from Teacher s’ Interview
Question Major Theme Minor Theme

What are some of the challenges
that your students face in
Reading Challenges Time constraints
developing their critical thinking
skills?

How do you help to enhance the
Need authentic learning
critical thinking skills of your Greater immersion in reading
students? experience

What supplementary materials
do you encourage your students
Need to Read newspapers Reading of Journals
to read within the subject area?

Collating Data into a Table of Coded
Responses
Explanation of Themes
• Write up and explain the themes in narrative
format under the specific research question
• Use a few actual quotes from the participants
responses to validate your narrative (3 -5 is
enough)
• Do this for each major theme that emerged
from the data
Example of Narrative Format
• RQ: Why do students have problem with critical thinking?
• Reading challenges. When asked what are the challenges that
students face in developing critical thinking skills the teachers
interviewed felt that students had reading challenges. Many
students were reading below their grade levels with limited
vocabulary. This made it difficult for students to decipher the
meaning of written work.
• The following are some direct quotation from the participants:
• [1] “Students do not read on their own. Hence they cannot think
critically when given the opportunity”.
• [2] “Their reading level”.
• [3] “They are unable to decipher the meaning of some key terms
used in the question”.
Class Activity-Individual
• Develop a Table of Code Responses from the
qualitative data that you collected during the
Practicum exercise
• Write up and explain your themes using the
narrative format
• Share your results with the class

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Qualitative

• Data that are related to concepts, opinions,

• Data analysis is a process of breaking

• Observation (field notes, checklist….)

• Sections of text transcripts may be

• A major step in analyzing qualitative

• The theme or category may be labeled by a

• Attempt to make sense of the data as a whole

• Researcher starts with a large set of data and

• Organizing the materials by type: all

• After coding an entire text, make a list of

• Are there patterns that emerge?

• After you have coded a set of data, write a

Major and Minor Themes from Teacher s’ Interview

Question Major Theme Minor Theme

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