Business Environment Presentation: Master of Commerce, Honours (Mcom-Hons)
Business Environment Presentation: Master of Commerce, Honours (Mcom-Hons)
Business Environment Presentation: Master of Commerce, Honours (Mcom-Hons)
Integration of economies
Keen competition
International restrictions
Sensitive nature
In international business, all the
operations are conducted on a very
large scale.
1. Production and marketing activities
are conducted on large scale.
Large Scale It first sells its goods in the local
Operations market and then the surplus goods are
exported to international markets.
It combines or integrate the economies of
many countries because it uses finance from
one country, labour from another country and
infrastructure from another country.
2. It designs the product in one country,
produces its parts in other countries and
Integration of assembles the product in another country and
sells the final product in many different
economies countries(international market).
3. DOMINATED BY DEVELOPED COUNTRIES AND MNC’S
At present , MNC’s from USA ,Europe and Japan dominate or fully control foreign trade
because they have large financial and other resources. They also have best technology and
research and development(R&D).
The developed countries mainly have highly skilled employees and managers because they give
high salaries and other benefits.
Therefore, they produce quality goods and services at low prices. This help them to capture and
dominate the world market.
4. BENEFITS TO PARTICIPATING COUNTRIES
GLOBALISATIO
N
MEANING 16
FIRST:
1930s, but only in the
context of education &
the term failed to gain
traction.
THEODORE LEVITT:
Brought it into the
mainstream business
audience later in the
middle of 1980.
DEFINITION
According to ROBERTSON,
“Globalisation is a process that comprises two
simultaneous processes: global compression of the
world & the intensification of consciousness of the
world as a whole. Globalization does not simply refer
to the objective process of increasing
interconnectedness. It also refers to conscious &
subjective matters (namely the scope & density) of
the consciousness of the world as a single place”.
According to WHO,
Globalization can be defined as ” the increased
interconnectedness & interdependence of peoples &
countries. It is generally understood to include two
inter-related elements: the opening of international
borders to increasingly fast flows of goods, services,
finance, people & ideas; & the changes in institutions
& policies at national & international levels that
facilitate or promote such flows.”
EXAMPLE
S
Pepsi
Coca-Cola
Kentucky Fried
Chicken
McDonald’s
FEATURES 20
LIBERALISATIO
LIBERALISATIO N OF IMPORT-
N EXPORT
SYSTEM
PRIVATISATIO
FREE TRADE Upcoming Deposits N
GLOBALISATIO ECONOMIC
N OF ECONOMIC REFORMS
ACTIVITY
FORCES
ADVANCEMENT OF
TECHNOLOGIES
INCREASE IN
CONSUMER DEMAND
REDUCTION IN
CROSS-TRADE
BARRIERS
HIGH COMPETITION
ADVANCEMENT OF
TECHNOLOGIES
Since 1990s, enhancement in
telecommunications & Information
Technology (IT) has marked remarkable
improvements in access of information &
increase in economic activities. This
advancement in technologies has led to
the growth of various sectors of
economies throughout the world.
Technology shaped & set the foundation
for modern globalization.
Over the years, with increase
in the level of income &
standard of living, the
demand of consumers for
various products has also
INCREASE increased. As domestic
IN markets become more &
Upcoming Deposits
more saturated, the
CONSUMER opportunities for growth are
DEMAND limited & global expanding is
a way most organizations
choose to overcome this
situation thus facilitating
globalization.
REDUCTION IN
CROSS-TRADE
BARRIERS
Gradual relief in the cross-border trade
restrictions by most governments, in
turn, increases the growth rate of an
economy. Liberalized trading rules &
deregulated markets lead to lowered
tariffs & allowed foreign direct
investments in almost all over the
world.
The frequent increase in
competition in the
domestic market compels
organizations to go
HIGH global. Thus, various
Upcoming Deposits
CULTURAL
GLOBALISATIO
N
ECONOMIC
GLOBALISATIO
N
It is the intensification & stretching of economic
interrelations around the globe. It refers to the
ECONOMIC widespread international movement of goods,
capital, services, technology & information.
GLOBALISATION EXAMPLE: Ford has plants in Mexico, Coca
Cola, Nike, Shell are all over the world.
S t a g e 2 : - In t e r n at io n a l C o m pa n y
Here Some Of The Domestic Companies Start Thinking Of Expanding Their Operations
In The International Market. There Main Strategies For Entering The Market Are:
a) Global Outsourcing
b) Exporting
c) Licensing
d) Direct Investments
e) Franchising
Stage 3:- Multinational company
after sometime the international companies realize that the domestic model and practices
adopted through extension policies do not serve the purpose . The foreign customers may not
prefer the products which are sold in the domestic market. Hence these companies responds
to different needs of these customers and produce goods and services that will satisfy them.
Stages 4 :- Global
The global company adopts global strategy for marketing its products. It may produce either
in the home country or in any other single country and market its products throughout the
world. It may also produce the products globally and market them domestically.
Transnational company
It operates at the global level by way of utilizing global resources to serve the global
market. It has geocentric orientation and integrated network. Transnational Company
operates at the global level by way of utilizing global resources to serve the global markets.
It has geocentric orientation and has integrated network. Its key assets are dispersed and
every sub-unit of the company contributes towards achievement of the company objectives.
It produces best quality raw materials from the cheapest source in the world, process them in
the country wherever it is economical and sells the finished products in those markets where
prices are favorable.
MULTINATIONAL CORPORATIONS
MNC’s are the networks of affiliated units in the different countries presided over
by the parent firm of some specified nationality.
It is a business that involves two or more nations but joined together by a common
business strategy .They are multifaceted organizations in the sense that they are
different in structure and operates in different countries and from industry to
industry.
CHARACTERISTICS AND SIGNIFICANCE OF MNC’S
MNC’s are highly specialized and organized and work from different subsidiaries of different
nations at the same time.
Gargantuan size :- Some MNC’s are very large in size . The size depends on the no. of
countries they operate in, the amount of output they produce and the market power. In 2006
the total sales of 200 top ranking MNC’s were bigger than the combined GDP of 187
countries ,so the MNC’s are all very powerful in every ways.
Rapid evolution :- MNC’s are under rapid evolution process this involves constant efforts
on their part to improve their products, technology, and other operational strategies.
Oligopolistic structure :- the oligopolistic structure is derived from the fact that different
branches or firms producing similar products combine themselves to form a large unit or
have collusive relationship among smaller individual units.
Four actors : - this includes
1. Home country of MNCs .
2. Host country of MNCs.
3. The MNCs themselves.
4. The international community.
Collective transfer of resources :- MNCs are involved in operation in those countries
where market is vast like in India the resources are cheap and plenty. This helps in
keeping the minimum level of cost of production.
All- pervasive :- The MNCs remain active in all the important spheres including
manufacturing works , agriculture and mining , banking industries ,trade ,transfer of
technology , food industries, communication ,transport ,energy and oil productions
and so forth.
Wielding political and economic influences :- MNCs not only field influences on
the economic policies of the host country ,but also in the running of political
machinery. With the help of the host country and the international institutions such
as world bank , WTO ,IMF , the MNCs turn the tide in their favor through policy
changes so that they can do business in the host country with confidence and
without permission.
PROS OF MNCS
1. Their size benefits the consumer.
2. They can help a country in many ways.
3. They are cost effective .
4. They can create job and wealth.
5. They helps the others companies as well.
6. They adhere to the best brand standard.
7. They improves the standard of living .
8. There profits are consumed for development and research.
9. They allow for wider market.
CONS OF MNCS
1. They might dominate the market unfavorably.
2. They might exploit the workforce.
3. They can push local firms out of the market.
4. They take advantage of consumer expenses.
5. They are willing to gain high profits at any cost.
6. They are great environmental threat.
7. They strive for a monopolized business.
SLIDE 1
TECHNOLOGY
TRANSFER
INTRODUCTION
Adoptio
Rooting Diffusion
n
Problems of Technology Transfer
• Technology Transfer has been the high cost and limited capability of
the resources.
• Technology does not remain flexible.
• Appropriateness
• Dependence
• Obsolescence/Outdated technology
GLOBALIZATION
BOON
OR
BANE
Why INDIA need Globalization?
Globalization is an important component of New Economic Policy 1991.There
were several reasons for same :-
High Inflation
• Nine years prior to the opening of coca cola factory the level of
ground water fell three meters which is the only natural
because people in India continue to use it in their daily lives ,
and nine years after the opening of the factory the level of
ground water had dropped a shocking amount-22.36 meters.
CONCLUSION…
3 INTEGRATES ECONOMIES
5 HIGH RISK
6 INTENSE COMPETITION
7 INTERNATIONAL RESTRICTIONS
IMPORTANCE OF GLOBAL BUSINESS ENVIRONMENT
TECHNOLOGICAL
ECONOMIC FACTORS
FACTORS
1 SOCIAL FACTORS
2 LEGAL FACTORS
For a successful business operation it is important that the businesses
consider the legal issues involved in a particular situation and should
have the capability to anticipate ways in which changes in laws will affect
the way they must behave. Laws keep changing over a period of time
3 ECONOMIC FACTORS
These factors involve changes in the global economy. A rise in living standards would
ultimately imply an increase in demand for products thereby, providing greater
opportunities for businesses to make profits. This would imply that in case of a rise in
economic activity the demand of the product will increase and hence the price will
increase. In case of reduction in demand the prices will go down. Global business
should be developed keeping in mind the fluctuations in the economy.
4 POLITICAL FACTORS
This refers to the changes in government and government policies. Political factors
greatly influence the operation of business. Business must consider the stability of the
political environment, government’s policy on the economy
5 TECHNOLOGICAL FACTORS
These factors greatly influence business strategies as they provide opportunities for
businesses to adopt new innovations, and inventions. This helps the business to reduce
costs and develop new products. Organisations need to consider the latest relevant
technological advancements for their business and to stay competitive. Technology
helps business to gain competitive advantage, and is a major driver of globalization.
• Foreign Direct Investment (FDI)
Joint ventures- it is a form collaboration between two or more firms to create a jointly
owned enterprise in a host country
Green field investment- it refers to investment in a new type of project which is not
done before or it may be an investment which will not disturb the ecological balance and will
improve environment.
provide the necessary inputs for the expansion in home country. Example-
Toyota acquiring a tyre manufactures.
• Conglomerate: In case of conglomerate FDI, the FDI produces a product
in the host country, which is entirely new and it does not produce such product in a
home country.
The basic purpose is to capture the market and have control over a
particular type of product, which is in high demand in the host country.
Such an FDI are highly competitive in nature and its availability is also
much limited the world.
For example- SAMSUNG is primarily known as manufacturers of
smartphones. But when addition to that Samsung builds ships, undertake
other project like food processing etc.
SEPTEMBER 2020)
Singapore emerged as the largest source of FDI in India during the
period of April-September with USD 8.3 Billions investments.
USA was emerged as the second largest source of FDI replacing the
Mauritius with an investment of USD7.12 Billion followed by Cayman
island with USD 2.1 billion and then Mauritius with USD 2 billion
investment and Netherlands with USD 1.5 billion.
Foreign direct investment (FDI) into grew by 15% to USD 30 billion
during the first half of the fiscal .
In July , the country had attracted USD 17.5 billion of foreign
investment.
78
INTRODUCTION
The Department for Promotion of Industry and Internal Trade (DPIIT) and the
Ministry of Commerce and Industry (govt of India) on October 28,2020 released the
latest consolidated FDI policy document (Revised Policy).
The DPIIT has released an updated consolidated FDI policy after a long gap of 3 years
since the last one was which was issued on 28 August 2017.
The effective date of FDI policy 2020 is October 15, 2020
KEY CHANGES
The revised policy is aligned with the implementation of the Foreign Exchange
Management (Non Debt instruments) Rules, 2019 (NDI rules) and Foreign Exchange
Management (Mode of Payment and Reporting of Non – Debt instruments)
Regulations 2019 under the Foreign Exchange Management Act 1999(FEMA) by
incorporating all the necessary changes.
FDI Policy 2020 subsumes and supersedes all press notes/press
releases/clarifications/circulars as well as regulations(prescribed by RBI) issued by
Department for Promotion of Industry and Internal Trade (DPIIT).
PURPOSE OF FDI POLICY 2020
The purpose of consolidating the different presses and policies by the DPIIT was to
provide the foreign investors with single document from which they can get the latest
information on the permissible limits in the different sectors, instead of going to the
separate press notes issued by DPIIT and the rules and regulations prescribed by the
RBI from time to time.
The main purpose was to prevent the opportunistic takeover of domestic firms by
neighbouring countries on account of COVID – 19 pandemic under the FEMA law.
This was done in order to protect the domestic companies in the pandemic situation from
the neighbouring countries.
KEY HIGHLIGHTS OF POLICY
In a bid to provide investor – friendly framework to foreign entities, the govt has granted
relaxations in a few sectors such as mining, single brand retailing, digital news etc.
The changed FDI policy made the prior approval of the government mandatory for foreign
investments from countries that share border with India( this includes- China, Bangladesh,
Pakistan, Bhutan, Nepal, Myanmar and Afghanistan).
Earlier, only investment from Pakistan and Bangladesh required the Indian government's
approval for security reasons. (AS PER FDI POLICY 2017).
Without naming China, an ordered issued by the Department for Promotion of
Industry and Internal Trade (DPIIT) and said that “the scope of the policy had been
widened to cover all neighbouring countries that share a border with India”.
This was done in order to prevent the opportunistic takeover of domestic firms on
account of COVID – 19 pandemic under the FEMA law.
A non resident entity can invest in India, subject to the FDI Policy except sectors/
activities which are prohibited.
However, an entity of a country, which shares land border with India or where the
beneficial owner of an investment into India is situated in or is a citizen of any such
country, can invest only under the Government route.
The countries sharing border with India including China if wants to invest in shares of
India above 10%, needs a government approval for the same.
A citizen of Pakistan or an entity incorporated in Pakistan can invest, only under the
government route.
No such investment is allowed from Pakistan in defence, space, atomic energy and
sectors/ activities that are prohibited for foreign investment.
This also applies to “beneficial “ owners – even if the investing company is not located in
a neighbouring country, it would still be subject to these conditions(of prior govt
approval) if its owner is a citizen or resident of such country.
Questions?
REFERENCE
S
RESEARCH PAPERS
Migone, A. (2002). Dimensions of Globalization: Cultural and Institutional Novelties, Ethical Needs. In Global
Instability (pp. 201-218). Springer, Dordrecht.
Rifai, Irfan. (2013). Various Dimensions of Globalization and Their Implications for The Leadership and Management
of Education. Lingua Cultura. 7. 10.21512/lc.v7i2.425.
BOOKS
B.N. Ghosh, Business Environment, Oxford University Press.
Cherunilam, F. (2016). Business environment. Himalaya Publishing House.
WEBSITES
Dimensions of globalization – Wikipedia
Ecological Dimensions of Globalization - 1646 Words | Term Paper Example (ivypanda.com)
Example Of Cultural Globalization - 1107 Words | Internet Public Library (ipl.org)
Globalization Poster - Bing images
https://greengarageblog.org/17-main-pros-and-cons-of-multinational-corporations
https://theintactone.com/2019/09/29/ibm-u1-topic-5-dimensions-and-stages-in-globalization/amp/
https://timesofindia.indiatimes.com/business/india-business/finance-ministry-notifies-changes-in-fdi-policy-under-
fema/articleshow/75316305.cms
THANK YOU
Presented By:
Himani (Slides 3 to 14)
Richa Sharma (Slides 15 to 28)
Rupali (Slides 29 to 38)
Shikha (Slides 39 to 62)
Shivika Kaushik (Slides 63 to 70)
Shiwani (Slides 71 to 77 )
Simranjeet Kaur (Slides 78 to 91)