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    Haldiram PPT Templates Widescreen

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    Sunny Dhodi
    Haldiram's is an Indian snacks manufacturer founded in 1937. It has manufacturing plants across India and retail stores in major cities. Haldiram's products are popular with the Indian diaspora globally. While it has a global presence, opportunities remain to expand distribution within India. The company has successfully positioned itself for the 35+ demographic but is now targeting younger consumers. Haldiram's relies on affordable prices and wide availability over traditional marketing. Continued improvements could help it gain competitive advantages and market share.

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    Haldiram PPT Templates Widescreen

    Uploaded by

    Sunny Dhodi
    99 views11 pages
    Haldiram's is an Indian snacks manufacturer founded in 1937. It has manufacturing plants across India and retail stores in major cities. Haldiram's products are popular with the Indian diaspora globally. While it has a global presence, opportunities remain to expand distribution within India. The company has successfully positioned itself for the 35+ demographic but is now targeting younger consumers. Haldiram's relies on affordable prices and wide availability over traditional marketing. Continued improvements could help it gain competitive advantages and market share.

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    Haldiram's is an Indian snacks manufacturer founded in 1937. It has manufacturing plants across India and retail stores in major cities. Haldiram's products are popular with the Indian diaspora globally. While it has a global presence, opportunities remain to expand distribution within India. The company has successfully positioned itself for the 35+ demographic but is now targeting younger consumers. Haldiram's relies on affordable prices and wide availability over traditional marketing. Continued improvements could help it gain competitive advantages and market share.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    99 views11 pages

    Haldiram PPT Templates Widescreen

    Uploaded by

    Sunny Dhodi
    Haldiram's is an Indian snacks manufacturer founded in 1937. It has manufacturing plants across India and retail stores in major cities. Haldiram's products are popular with the Indian diaspora globally. While it has a global presence, opportunities remain to expand distribution within India. The company has successfully positioned itself for the 35+ demographic but is now targeting younger consumers. Haldiram's relies on affordable prices and wide availability over traditional marketing. Continued improvements could help it gain competitive advantages and market share.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Analysis of Sales &

    Distribution Strategies
    of Haldiram Foods

    Presented by :-
    SUNNY DHODI A-22
    History
     Founded by Shri Ganga Bhishen Agarwal in 1937.

     In 1982, Haldiram’s set up shop in Delhi.

     In 1970, manufacturing plant started in Jaipur.

     The company began in 2003, which was the process

    of developing convenience foods to be marketed to the consumers.


    Introduction
     It is a Indian sweets and snacks manufacturer company.
     The manufacturing plant are located in cities like Nagpur, New Delhi, Gurgaon,
    Rudrapur & Noida.
     The retail chain stores and restaurants are available in Nagpur, Kolkata, Noida
    and Delhi.
     Haldiram was ranked 55th among India's most trusted brands according to report
    of brand in 2014.
     Haldiram products are available in the countries like Sri Lanka, Germany, United
    Kingdom, United States, Canada, United Arab Emirates, Australia, New Zealand
    and Japan.
    Products
    Haldiram’s products are popular with the Indian diaspora. Some of its famous products are:
     Traditional Namkeens
     Indian Sweets

     Cookies
     Sherbets

     Papads
     Pickels

     Western Snacks
    SWOT ANAYLSIS
     Strength: : Haldiram’s has a global presence and hence it helps in building

    the brand reputation that the brand reputation that the products are exported

    intentionally.
     Weakness: The brand is present globally but in India which is the home

    nation but its stores are only in the northern India which the popularity is limited
    in that section only.
     Opportunities: The brand has a opportunity to expand in the home nation

    where it is loved the most.


     Threats: Indians snacks have a reputation for being unhealthy and hence

    place a bad image on Haldiram’s business as well.


    Haldiram’s Sales Turnover

     2018 total revenue of Haldiram’s was Rs.5,532 crore which is (US$780 million).

     In the last financial year 2019-20, Haldiram’s has doubled its business in just a span of

    four years.

     Haldiram’s has achieved the major milestone of $1 billion in sales.


    Competitors for Haldiram’s
    BALAJI PARLE DIAMOND
    Haldiram’s Brand Positioning
     Haldiram’s has its uniquely positioned its brand.

     The brand has created only to the 35+ category with its positioning statement.

     Example: Always in good taste” but lately the company has started to target kids

    and teenagers as well as with a hinglish baseline “Every zuban pe”.

     Through its clever products and brilliant distribution it has moved into the star

    category of brands.
    Haldiram’s Marketing & Selling Strategy

    There is no big marketing strategy behind Haldiram’s. Haldiram’s do the same job but in a different

    way. The main reason behind for advertising the product through TV commercial is:

     To introduce the product to general public.

     To implant the product name in customers mind so that the time when they go to market, it will

    tempt them to try it once.

     The cheap price and its availability makes us to try this at least once.
    Haldiram’s & Bollywood
    As we can see the perfect example of Haldiram’s how they are advertising their brand.
    In the movie Prem Ratan Dhan Paayo we had seen the how Haldiram’s is advertising and prompting
    their brand.
    Conclusion
     Haldiram’s has its global presence and has a good brand reputation in the

    minds of the consumers.


     Few improvements in certain parameters will enable the company to gain

    competitive boundary over others and also the company can capture more market

    share in the market.


     Company should also start giving proper training to the sales associates to

    develop their skills and attitude.

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