TYPES OF

CUSTOMERS
UMER-FIRST
MINDSET.

INDEX
 WHO ARE CUSTOMERS?
 IMPORTANCE OF CUSTOMERS
 TYPES OF CUSTOMERS
 PROS OF VARIETY OF CUSTOMER
 CONS OF VARIETY OF CUSTOMER

6/22/20XX Pitch deck 2

 WHO IS A
CUSTOMER?
Customer is a person who buys
products or services from a
store, restaurant or other retail
seller and along with that
customer is an individual or
business that purchases another
company's goods or services.

6/22/20XX 3
 Click icon to add picture
IMPORTANCE OF
CUSTOMER
Regardless of what industry
you're in or what kinds of
products and services you sell,
your customer is the most
important part of your
business. Without the
customer, you don't see any
sales. As a result, they are a
critical factor when developing
your marketing messaging and
strategy.
6/22/20XX 4
 TYPES OF CUSTOMERS

NEW ANGRY IMPULSE INSISTENT

CUSTOMER CUSTOMER CUSTOMER CUSTOMER

LOYAL
CUSTOMER

6/22/20XX Pitch deck 5

 NEW CUSTOMER
Newcomers
going to have area always
few
questions
work about how things
know but
howmight
to ask.not always
If they’re
center in your
already, they help-
clearly
liked something
product and about
probably your
aren’t
looking
them. for you to upsell
New
likelycustomer
involve needs most
looking for
guidance
that through
agents However, an
might findjust issue
simplistic.
because these tickets aren’t
always the most
challenging, it is still
important to serve
the best of your ability.them to
If their firstwith
experience customersupport is a
good one, there
opportunity to is a great
create brand
6/22/20XX
loyalty
them intoandrepeat
hopefully
customerturn
6
 ANGRY
CUSTOMER
Angry customers' feelings run much
deeper.These customers feel
betrayed by the company, believing
the company violated the norms or
ethics of a customer-company
relationship. If, for example, a
customer received poorly wrapped,
broken merchandise but has to
spend several weeks getting the
company to respond, he might feel
betrayed because the company
created the difficulty and keeps
6/22/20XX failing to solve it. 7
 IMPULSE
CUSTOMER
In the field of consumer
behavior, an impulse purchase
or impulse buying is an
unplanned decision by a
consumer to buy a product or
service, made just before a
purchase. One who tends to
make such purchases is referred
to as an impulse purchaser,
impulse buyer, or compulsive
buyer.
6/22/20XX 8
 INSISTENT
CUSTOMER
These shoppers usually do quite a bit of
research before finalizing any sales and so
have probably tried a number of solutions
before they contacted customer service.
When dealing with an insistent customer, it is
important to provide proof that you have a
more effective way of solving their issue.
Easy access to a knowledge base or other
informational content can greatly improve
this process.
At the same time, it is crucial to be polite and
accommodating with insistent customers to
6/22/20XX
satisfy their need to feel influential. 9
 LOYAL
CUSTOMER
This should
favorite typesbeofone of your
customers,
but
an they higher
even may also be expecting
standard of
service.
Having
customer been
basea for
partyears,
of yourthe
loyal
sales customer
department. is the
Yet joy of isthe
there
added
team topressure
be aware forofthe
and support
able to
handle any specific
customer might have. needs this
Since they already
preference for your have a
company,
loyal
to customers
foster organic can be a way
marketing if
you can get them
story on social media. to share their
Yet this experience
support requires thatistheir
a
positive
could one.
benefit Your
from organization
having a
way to
customersidentify
with loyal
relevant
context
issues, such as their
purchase previous
history, and
contact information
personalized interactions. for
6/22/20XX 10
 PROS OF VARIETY
OF CUSTOMERS
 Increase Referrals
The more loyal customers are to a business, the more likely they
are to refer the products or services to friends, family and business
associates. Referrals are advantageous to businesses as they cut
down on advertising expenses. Customers who come to businesses
through referrals also generally are prequalified, which makes it
easier to turn them from prospective customers to buyers.
Celebrated for Customer Service
Customer service becomes a part of your company's brand when
you run a customer-focused business. When customers hear the
name of your business, they automatically associate it with
knowledgeable and friendly sales professionals and a company
dedicated to ensuring customers' needs are met. Companies such
as online retailer Zappos and Trader Joe's are celebrated for their
dedication to being customer-focused businesses and providing
superior customer service.

6/22/20XX 11
 Click icon to add picture
CONS OF VARIETY
OFLack
CUSTOMERS
of Innovation
Customer-focused
operate solely on businesses
customers'
needs and wants,
acreativity.
negative impact which
on a can have
company's
When companies
customer-focused, they may are
resist
improvecoming up with
products or ideas new
create to
products,
innovation. soWhile
they begin to lackmay
customers
know
should what
use they want,
research andcompanies
development
ideas customers to come
may up with
not think of
on their own when
about their needs. surveyed
Ever-Changing
Needs Customer
Customers'
changing, needsmeans
which are ever-
your
customer-focused
to have the business
resources, such needs
asto
financing,
constantly staffing
keepmay and
up withtime,
customer
demands.
problematic This be
for small business,
as
employee burnout. and lead to
it can be expensive
6/22/20XX 12
Thank you