TEXT INFORMATION AND

MEDIA
MIL Class of Mrs. Tabada
 CLASS ROUTINE:

 a. Prayer
 b. Reminder of the Classroom Health Protocols
 c. Checking of Attendance
STUDENT PRAYER
REMINDER OF THE
CLASSROOM HEALTH
PROTOCOLS

Always be
reminded of the
following
CHECKING OF ATTENDANCE
OBJECTIVES:
1. Describe the different dimensions of
text information and media. (MELC)
2. Evaluate the reliability and validity
of text information and media and its/
their sources using selection criteria.
RECALL

What have we discussed last week?

What are the similarity and differences of
people as media and e people in media?
What is the implication of citizen
journalism to social media negativity?
PRE-TEST
Let’s play Kahoot!
OUTLINE:

I. Definition of Text
II. Types of Text
A. Plain text
a. Anatomy of fonts
b. Five types of Fonts
c. Design Principles and Elements of Text
DEFINITION OF TEXT

In academic terms, a text is anything

that conveys a set of meanings to
the person who examines it.
DEFINITION OF TEXT
According to Rose (2015), a text is any “human-
readable sequence of characters or even glyphs
which are associated with ancient writing culture.
Text, when used in information technology, is
distinct from “noncharacter encoded data, such as
graphics images in the form of bitmaps and
program code.”
DEFINITION OF TEXT
The Textual medium offers an easier and more
flexible use in terms of content production, which
is why it is ideal for learning. Text is one of the
elements of multimedia products that can then be
combined with several other elements to present
information and create an impression or impact
(Parekh, 2006).
II. TYPES OF TEXT
Types of Texts “Categorization of Text” (Parekh, 2006)
Plaintext – Consisting of fixed sized characters having essentially
the same type of appearance.
Formatted text – appearance can be changed using font
parameters
Hypertext – serve to link different electronic documents and enable
users to jump from one to the other in a nonlinear way.
 A. ANATOMY OF TEXT
 All fonts sit on an invisible plane called a baseline—think of it as the blue lines on
your loose leaf paper—and have an invisible center line called a mean line.
 The cap height is the top plane of a capital letter, like the straight line on the top of a
capital T. The cross bar is the line in the center that crosses a capital H or A. Some
letters, like a lowercase h or b have what’s called an ascender, a line that crosses
above the mean line. Others have descenders, which—you guessed it!—drop below
the baseline. Classic descenders are the little loop on a lowercase g or the lower half
of a y.
 All letterforms have these basic parts, but their thickness (known as “weight”), shape
and height all influence what “family” or type of font they fall into.
B. FIVE (5) TYPES OF
FONTS
1. Serif fonts
Serif fonts are the most classic, original fonts. They are named for the
little feet at the top and bottom of the letterforms. Serifs date back to the
Romans who flared their brushstrokes out at the top and bottom, creating
what we now know as serifs. Serif typefaces came into vogue in the 15th
century and held court for three hundred years. Even within this one
designation, there are tons of smaller classifications (Old Style, Classical,
Neo-Classical, Transitional, to name a few). While a casual observer might
lump them all together, a type geek can explain that subtle differences
between the weight, ascender heights, and shape of the actual serif give
you clues to what era it was created in.
1. Serif fonts
For the non-type geeks, here’s what you need to
know: serif fonts are ubiquitous in our day to day
life in nearly every book we read or document we
open (hey there, Times New Roman). They are go-
tos for logos and print copy and are generally
considered to be the most trusted (or conservative)
fonts on the planet. Our eyes love them for
everything from short titles to long pages of text.
2. Slab Serif fonts
Slab serifs are the fonts with the most impressive,
large serifs. They are the louder cousins of the
classic, quiet serifs, that rose to prominence in the
billboards, posters, and pamphlets of the 19th
century, designed to yell their message from a good
distance. Later they evolved into some more genteel
forms like the ever-popular Clarendon, that could
work for longer paragraphs of text.
 Slabs almost always bring a vintage vibe to a
design and they have a rugged athleticism that
can’t be denied. The classic forms work
incredibly well for any brand relating to the
outdoors and the more refined modern versions
always feel a little artsy—probably because
almost every typewriter font is a slab serif.
3. Sans Serif fonts
Sans serifs are fonts that lack the little serifed feet. They
started popping up in the mid-19th century but truly hit the big
time in what’s known as the “Modern” era, in the twenties and
thirties. They were considered new and flashy, like shorter
skirts and the Charleston dance craze. (Fun fact: you will still
see sans serifs with the word “grotesque” in their name owing to
people thinking they were crass and only good for advertising.)
In the mid-century German designers ran away with the footless
forms and created some of the fonts that remain popular and
iconic to this day, like Futura and Helvetica.
 Sans serifs are still considered the most
economical, efficient, clean and modern choice.
They are also readable at a large range of sizes
and their less-detailed shapes have lent
themselves incredibly well to digital screens. Sans
serifs are bold and a little bossy—while they work
well for long paragraphs text they have always
shone in larger uses like headlines and logos.
4. Script fonts
Script fonts are those that mimic cursive handwriting. They are
separated into two categories, reminiscent of a party invitation:
formal and casual. Formal scripts, as the name implies, are the
very fanciest scripts. They evoke the incredible handwriting of
masters of the 17th and 18th century. They are immediately
recognizable for their over the top curls and flourishes that extend
from the serif, known as swashes. These are to be handled with
care. Using them for extended amounts of copy can lead to your
design resembling the Declaration of Independence. That said—
they will never go out of style for wedding invitations, romance
book covers, and any design that wants to feel more historical.
5. Handwritten fonts
Different from formal or casual scripts, handwritten
fonts were difficult to find even ten years ago. Handwritten
fonts often lack the structure and definition of the
letterforms in a traditional script, instead mimicking the
loop and flow of natural handwriting. They might also be
technically sans serif and resemble your dad’s all-capital
letters in a birthday card. The sheer range makes
handwritten fonts difficult to describe but the recent
explosion of available forms is exciting to watch.
C. DESIGN PRINCIPLES
AND ELEMENTS OF TEXT
• 1. Emphasis –
Use different size, weight, color, contrast and orientation to
present texts with greater value.
• 2. Appropriateness –
Using the right font, content and tone of presentation based on the target
audience or event.
• 3. Space –
Use space to create focus and strategically make other texts stand-out.
• 4. Alignment –
Use text alignment to set symmetry, formality or free style.
• 5. Consistency –
Use at least 2 or 3 colors, font styles and design styles for the whole
composition or content.
APPLICATION:
ASSIGNMENT: