Entrepreneurship
Entrepreneurship
Entrepreneurship
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Tim & Nina Zagat
The Zagat Survey, which began as a
guide to New York City restaurants,
today rates restaurants and other travel
and entertainment destinations
worldwide.
The Zagats, both 1966 graduates of
Yale Law School, discussed creating the
Zagat Survey with students at the Yale
School of Management on March 27.
Tim Zagat is the co-Founder of Zagat
Survey®.
Nina was named one of the Leading
Women Entrepreneurs of the World by
the Star Group in 2001
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Characteristics of
Successful Entrepreneurs
Recall personal characteristics and skills
needed for a successful entrepreneur.
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Personal Characteristics of
Successful Entrepreneurs
•Persistent •Goal-oriented
•Creative •Independent
•Responsible •Self-confident
•Inquisitive •Risk taker
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Skills Needed by Successful
Entrepreneurs
•Communication skills
•Human relations skills
•Math skills
•Problem-solving & Decision-making skills
•Technical skills
•Basic Business skills
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5 Steps of the
Entrepreneurial Process
1. Discovery
2. Concept Development
3. Resourcing
4. Actualization
5. Harvesting
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Step 1: Discovery
The stage in which the entrepreneur
generates ideas, recognizes
opportunities, and studies the market.
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Step 2: Concept Development
Entrepreneurs prepare the following in
this step:
Develop a Business Plan
◦ A detailed proposal describing the business idea
Choose Location for the Business
◦ Is the business online or does it have a physical
location for customers to visit to purchase products,
services or combinations.
Decide if the idea will need a Patent or Trademark
◦ Patent –
◦ Trademark -
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Step 3: Resourcing
The stage in which the entrepreneur
identifies and acquires the financial,
human, and capital resources
needed for the venture startup, etc.
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Step 4: Actualization
The stage in which the
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Step 5: Harvesting
The
stage in which the
entrepreneur decides on venture’s
future growth, development, or
demise.
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3.03
Starting a Business
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Starting a Business
1. Develop a Business Plan
2. Acquire Finances
3. Meet Legal Requirements
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Develop a Business Plan
A Business Plan is a detailed
proposal that describes a new
business.
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Purposes of a Business Plan
Business Plans are used to:
◦ Obtain Financing
Banks and Potential Lenders require a business plan
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(1-3)
Components of a Business Plan
Executive Summary:
◦ Brief one to two page description of the key
points of each section of the business plan
Product/Service Plan:
◦ Presents Product or Service being offered
◦ Unique features of the Product or Service
Management Team Plan:
◦ Qualifications of the Entrepreneur
◦ Qualifications of any Partners who may be
involved in the business venture
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(4-6)
Components of a Business Plan
Industry/Market Analysis:
◦ Analyzes the: Customers / Competition / Industry /
Demographic / Geographic and Economic data
Operational Plan:
◦ Includes all processes involved in producing and/or
delivering the product or service to the customer
Organizational Plan:
◦ Management philosophy of the business
◦ Key management personnel
◦ Key employment policies
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(7-9)
Components of a Business Plan
Marketing Plan:
◦ Describes how the business will make its customers aware of its
products/ services.
◦ The Market being served / Marketing Strategies / Promotional Plan /
Marketing Budget
Growth Plan:
◦ Presents plan for future expansion of the business
Financial Plan:
◦ Includes financial statements that will help forecast the future
financial health of the business.
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Finance the Business
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The Legal Environment
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Protecting Your Business
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