Entrepreneurship

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Entrepreneurship

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Tim & Nina Zagat
The Zagat Survey, which began as a
guide to New York City restaurants,
today rates restaurants and other travel
and entertainment destinations
worldwide.
The Zagats, both 1966 graduates of
Yale Law School, discussed creating the
Zagat Survey with students at the Yale
School of Management on March 27.
Tim Zagat is the co-Founder of Zagat
Survey®.
Nina was named one of the Leading
Women Entrepreneurs of the World by
the Star Group in 2001

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Characteristics of
Successful Entrepreneurs
Recall personal characteristics and skills
needed for a successful entrepreneur.

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Personal Characteristics of
Successful Entrepreneurs

•Persistent •Goal-oriented
•Creative •Independent
•Responsible •Self-confident
•Inquisitive •Risk taker

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Skills Needed by Successful
Entrepreneurs
•Communication skills
•Human relations skills
•Math skills
•Problem-solving & Decision-making skills
•Technical skills
•Basic Business skills

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5 Steps of the
Entrepreneurial Process
 1. Discovery
 2. Concept Development
 3. Resourcing
 4. Actualization
 5. Harvesting

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Step 1: Discovery
The stage in which the entrepreneur
generates ideas, recognizes
opportunities, and studies the market.

 Entrepreneurs consider the following:


 Hobbies or Skills
 Consumer Needs and Wants
 Conduct Surveys and Questionnaires
 Study Demographics

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Step 2: Concept Development
 Entrepreneurs prepare the following in
this step:
 Develop a Business Plan
◦ A detailed proposal describing the business idea
 Choose Location for the Business
◦ Is the business online or does it have a physical
location for customers to visit to purchase products,
services or combinations.
 Decide if the idea will need a Patent or Trademark
◦ Patent –
◦ Trademark -

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Step 3: Resourcing
 The stage in which the entrepreneur
identifies and acquires the financial,
human, and capital resources
needed for the venture startup, etc.

 Entrepreneurs contemplate the following:


 Identify Potential Investors
 Apply for loans, grants and financial assistance
 Hire employees

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Step 4: Actualization
The stage in which the

entrepreneur operates the business


and utilizes resources to achieve its
goals / objectives

 Entrepreneurs prepare for the following:


 Grand Opening of the Business
 Day to Day Operations of the Business

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Step 5: Harvesting
 The
stage in which the
entrepreneur decides on venture’s
future growth, development, or
demise.

 Entrepreneurs consider the following:


 Future Plans for the Business:
◦ Expansion to additional locations
◦ Company to change structure

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3.03
Starting a Business

Understand the procedures and


requirements
for starting a business.

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Starting a Business
 1. Develop a Business Plan
 2. Acquire Finances
 3. Meet Legal Requirements

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Develop a Business Plan
A Business Plan is a detailed
proposal that describes a new
business.

 Business Plans are:


◦ Presented to potential investors and lenders
◦ Most business plans are 30+ pages

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Purposes of a Business Plan
 Business Plans are used to:
◦ Obtain Financing
 Banks and Potential Lenders require a business plan

◦ Helps organize and analyze data critical to new


business.

◦ Provides a start-up proposal


 Provides and outline to follow when starting the business.

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(1-3)
Components of a Business Plan
 Executive Summary:
◦ Brief one to two page description of the key
points of each section of the business plan
 Product/Service Plan:
◦ Presents Product or Service being offered
◦ Unique features of the Product or Service
 Management Team Plan:
◦ Qualifications of the Entrepreneur
◦ Qualifications of any Partners who may be
involved in the business venture

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(4-6)
Components of a Business Plan
 Industry/Market Analysis:
◦ Analyzes the: Customers / Competition / Industry /
Demographic / Geographic and Economic data
 Operational Plan:
◦ Includes all processes involved in producing and/or
delivering the product or service to the customer
 Organizational Plan:
◦ Management philosophy of the business
◦ Key management personnel
◦ Key employment policies

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(7-9)
Components of a Business Plan

 Marketing Plan:
◦ Describes how the business will make its customers aware of its
products/ services.
◦ The Market being served / Marketing Strategies / Promotional Plan /
Marketing Budget

Growth Plan:
◦ Presents plan for future expansion of the business
 Financial Plan:
◦ Includes financial statements that will help forecast the future
financial health of the business.

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Finance the Business

 Identify Potential Investors


 Examples:
◦ Family and Friends
◦ Other Businesses
◦ Employees
 Contact Financial Agencies for loans, grants and financial
assistance:
◦ Small Business Administration
◦ Banks / Credit Unions
◦ Insurance Companies

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The Legal Environment

 Additional Legal Requirements for some businesses:


 Permits, Certifications or Licenses:
◦ an official document giving someone authorization to run their business
under the extension of the direction of the Local, State and Federal Laws.
 Contracts:
◦ a written or spoken agreement, especially one concerning employment,
sales, or tenancy, that is intended to be enforceable by law.
 Zoning Laws:
◦ specify the areas in which residential, industrial, recreational or commercial
activities may take place.
 Taxes:
◦ a enforced contribution of funds to state revenue, levied by the government
on workers' income and business profits or added to the cost of some
goods, services, and transactions.

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Protecting Your Business

 More Legal Documents to Protect Your Business:


 Trademarks:
◦ Protects a business’ name / logo.
 Patents:
◦ Protects the invention of products or processes from theft.
 Copyrights:
◦ Protects Creative Works: Literary, Musical, Dramatic, Artistic
works

For More Information visit:


https://www.uspto.gov/trademarks/basics/trade_defin.jsp

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