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Advertising Proposal: Ad Agency XYZ

This document outlines advertising services and a proposal from agency XYZ. It includes 4 phases of service: discovery/market research, consultation and design, implementation of online/offline strategies, and reporting. It details the work to be done in each phase such as assessing the industry, competitors, and developing branding, social media, and print strategies. The proposal aims to increase the client's revenue, audience and consumer base. It requests a 6 month advance retainer fee of $3,500 per month totaling $21,000.

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anne
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134 views13 pages

Advertising Proposal: Ad Agency XYZ

This document outlines advertising services and a proposal from agency XYZ. It includes 4 phases of service: discovery/market research, consultation and design, implementation of online/offline strategies, and reporting. It details the work to be done in each phase such as assessing the industry, competitors, and developing branding, social media, and print strategies. The proposal aims to increase the client's revenue, audience and consumer base. It requests a 6 month advance retainer fee of $3,500 per month totaling $21,000.

Uploaded by

anne
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Advertising

Proposal

Ad Agency XYZ
Services
Provided
Discovery/Market
Research

Consultation & Design

Online & Offline


Strategies

Implementation &
Reporting

2
Discovery Phase

Assessing Current Industry


A brief overview of industry best-practices and gaps of service;
including Market Demographic analysis

Review of Competition & Opportunities


Internal and External SWOT Analysis
(Strengths, Weaknesses, Opportunities, Threats)

Estimated Time: 3 - 5 Weeks

Consultation & Design Phase

Review of Current Branding & Design Recommendations


A cohesive examination of logos, business cards, and website layout

Outline of Business Goals (long & short -term)


Branding and Advertisement timeline including growth in audience
base; revenue strategies and keyword
Estimated Time: 5 -
8 Weeks

3
Strategy for Online/Offline Media Phase

Customized Strategy for Social Media & Web Reach


Timeline-based strategies for increased online presence, reach,
engagement, and impressions to generate awareness of company

Customized Strategy for Digital & Print Marketing/Distribution


Customization of letterhead, branding for print-ads and placements,
business cards and in-person reach tactics

Estimated Time: 3 - 5 Weeks

Implementation & Reporting Phase

Strategy Roll-Out
Consultation and support during strategy implementation for social
media and digital advertisement development

Impact Review
Bi-weekly reporting on traffic to content, revenue increase and
social/organic traffic.

Estimated Time: 12-


15 Weeks 4
WHY US?

5
Our Team
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John Doe, Founder

Jane Doe, Design Lead Joe Doe, Strategy Lead


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“After working
with
(Advertising
Company) I
saw a 30%
increase in
revenue within
the next
quarter!”
7
Our Approach

People-Centered

Extensive Network Leverage

Multi-Faceted Advisors & Designers

8
Our
Experience
Previous Clients

9
“Working with
(Advertising
Company)
helped me
increase my
consumer and
audience base by
45%!”

10
Monthly Retainer Fee

● We retain a 6 month-advance for:


○ Discovery
○ Strategy
○ Production
○ Consultation
○ Implementation Support
○ & Reporting

● Monthly Charges total $3,500. Advance required


totals $21,000.

● Quarterly Pay incurs a 3.5% Service Charge.

11
Next Steps

Company agrees to pay Advertising Company for services


agreed. Terms may be changed based on mutual agreement and
discretion of parties.

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eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
dolor in reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
proident, sunt in culpa qui officia deserunt mollit anim id est
laborum.

Signature Signature

(Client) (Agency)

12
Let’s Get Started.

13

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