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Value Proposition Canvas & Business Model Canvas

This document discusses tools for developing business models. It describes the value proposition canvas, which helps create and design products that create value for customers by drawing parallels between customer needs and products/services offered. It also describes the business model canvas, which provides a quick overview of a business model in an intuitive format that can be easily edited and shared. Both tools help clarify the relationships between different aspects of a business.

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Nguyên Huỳnh
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42 views23 pages

Value Proposition Canvas & Business Model Canvas

This document discusses tools for developing business models. It describes the value proposition canvas, which helps create and design products that create value for customers by drawing parallels between customer needs and products/services offered. It also describes the business model canvas, which provides a quick overview of a business model in an intuitive format that can be easily edited and shared. Both tools help clarify the relationships between different aspects of a business.

Uploaded by

Nguyên Huỳnh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Chapter 4:

Value proposition canvas & Business Model Canvas


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Table of content

01 02
Value proposition canvas Business Model Canvas

03
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Review
01
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The table has 2 main parts:
on the right is the customer
profile you intend to create
Value Proposition value for them and on the
With the customer
Canvas or Value left is the value solution information section,
Proposition Framework section to help you attract you need to clarify
is an attachment of customers. the insights of the
Business Model Canvas customers you
table. This is a tool to intend to provide
help you create, design
This Canvas table draws a
products that create
and find the "touch
point" between your parallel between products value for them.
customers and your and services provided with
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product or service. customer needs.


 When the characteristics in part
two completely match the
characteristics of the customer's
information, the necessary "fit" has
been achieved.
 Alignment can be achieved in the
following three stages:
+ First determine the relationship
between the “pains” of the guests, the
work and what they want to achieve
to drive them towards the proposed
values
+ Assumption of positive customer
feedback
+ Find a profitable business model.
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5 common mistakes when using the Value
Proposition Canvas frame
Do not look at the Value Proposition Canvas table
on two separate arrays.

Create customer information table from value


solution section

Just focus on the job function alone


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Solve all the problems and needs of customers


Do not look at the Value Proposition Canvas table on two separate arrays.

● Having difficulty distinguishing between concepts in


the customer profile section and elements in the
product information section.
-> Leads to a lack of understanding of customer
information and gives too many benefits to the value
solution part that is not relevant.
-> Should see the Value Proposition Canvas table with 2
separate parts, the right part only includes observations,
or direct surveys, taking feedback from customers, so it
is necessary to have an objective view and not decide
directly.
On the other hand, in the left square contains generated
information about value propositions towards work,
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“pains” and desires of the target customer so this part is


under the direct control of the customer. you, you will be
the one to directly design it.
Create customer information table from value solution section

● Many companies tend to combine different types


of customers into one table of customer
information (e.g. payers and users).
-> Wrong approach because each customer has
different jobs, different difficulties and desires.
-> Such mixing will make it difficult to observe
everything and it is especially difficult to identify
and focus on an object with the highest priority to
create a table of proposed values. attract them.
-> Instead of mixing the information of different
potential customers, it is advisable to create this
information sheet for each audience one at a time
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and then create a specific value proposition for


them.
Just focus on the job function alone

● Fill out the customer information section quickly


by listing the customer tasks, problems, and
desires that the company sees and the values ​
they propose to address. As a result, they fail to
identify what their customers really need or what
makes them behave in certain directions. -> To
fix this, you need to put yourself in the position
of the customer, ignore all that is related to the
product you provide and try to think about the
specific jobs, difficulties and desires of the
customer. .
● -> Can use 5whys method
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Chỉ tập trung vào chức năng công việc đơn thuần

● Ngoài danh sách những công việc


đơn thuần thì bạn nên tìm hiểu
thêm về những khía cạnh liên
quan đến cảm xúc và các yếu tố
xã hội của công việc đó để cho
vào phần mô tả công việc khách
hàng.
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Solve all the problems and needs of customers

● It is common for us to try to solve every


customer problem through the sections of the
value solution panel on the left.
-> However, this is an unrealistic mindset
because you can never solve all their problems.
Moreover, if you keep trying to do it, it will cost
you a lot of time and effort without bringing good
results.
-> Therefore, it is extremely important to find
some important values ​to focus on solving some
of the biggest problems, problems and desires of
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customers.
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02
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Business Model Canvas provides a quick overview of the business model and is free of
unnecessary details compared to a traditional business plan.

The intuitive nature of the Canvas business model makes it easier for people to refer
to and understand.

It's easier to edit and it can easily be shared with employees and stakeholders.

The Canvas business model can be used by large corporations as well as start ups with
only a few employees.

It clarifies how different aspects of the business are related to each other.
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REVIEW
03
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Table of content

01 02
Value proposition canvas Business Model Canvas

03
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Review
Thank you!
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